Google is adding three new “agentic” safety features to Ads Advisor, its AI assistant inside Google Ads, aimed at reducing manual work while tightening security and compliance. As campaigns grow more complex, advertisers are spending more time fixing policy issues, managing access, and handling certifications. Google’s pitch: let AI handle the heavy lifting so marketers […]
Creating video content takes time and budget, so understanding how it performs is critical. YouTube’s native analytics in YouTube Studio are robust, but they’re locked behind account access. That can make reporting difficult — especially when you need to share data or don’t have direct login access. Moving that data into Google Data Studio (formerly […]
Search has changed, and brands need to catch up fast, according to IBM’s Alexis Zamkow (global lead of Marketing Transformation solutions) and Sandhya Ranganathan Iyer (associate partner – AI), speaking yesterday at Adobe Summit. AI tools don’t just help people search. They answer questions, compare products, and recommend brands. In many cases, users never even […]
Picture this: Your company relies on Data Studio for SEO reporting. It’s right before your next big meeting when you’re planning to present results… but Data Studio has an outage (again) and suddenly you have nothing to show. That’s embarrassing. And it happens more than it should. It wasn’t even a year ago that I […]
Microsoft is rolling out a suite of updates across Microsoft Advertising to help brands stay visible — not just to people, but to AI agents increasingly making decisions on their behalf. What’s new. The update spans measurement, commerce, and media, with new tools designed to help advertisers show up in AI-driven experiences and transactions. On […]
Demand Gen campaigns have high visibility across YouTube, Discover, and Gmail. However, they pose a key challenge: the “attribution illusion.” You’ll often question whether reported conversions in the platform are truly incremental or if these users would’ve converted through search either way. That’s why in November, Google launched asset uplift experiments, giving you the ability […]
For 20 years, Google Ads management has followed the same basic model: you log in, review performance, make changes, and hope they work before the next check-in. Agencies, freelancers, and in-house teams all work this way, even as the tools have changed. Spreadsheets gave way to scripts, and scripts gave way to automated bidding, but […]
Yelp is rolling out its most significant AI update yet, centered on a new conversational “Yelp Assistant” designed to move users from searching to actually booking, ordering, and scheduling — all in one flow. What’s new. Yelp Assistant sits at the center of the update, acting as a chatbot that can answer complex queries, recommend […]
SEO in 2026 is expanding, not changing. Traditional search still matters, but now SEO also includes AI-driven discovery, social platforms, and chatbots. The principles are the same, like clarity, structure, authority, and relevance, but the platforms are multiplying. We surveyed 59 SEOs to see how they’re handling these changes. Table of contents Download the PDF report now 1. SEO isn’t dying, […]
Key Takeaways The Ubersuggest Chrome Extension surfaces keyword data like volume, CPC, and competition scores directly on Google, YouTube, and Amazon search results pages without leaving your browser. The extension works on both Windows and Mac, and activates automatically once installed. YouTube and Amazon support expands your keyword research beyond Google, covering video and ecommerce search behavior in one tool. The extension connects to […]
