On Thursday, the Google Search Console link report broke. For many it showed no links at all, and for others, it showed a drop of almost 90% of the links that Google reported they had a week prior. Google confirmed the issue and decided to show old link data, while it works on fixing the […]
Across large enterprise websites, dozens of stakeholders can push live changes at any time: SEO teams, developers, content editors, product managers, PR teams, UX designers, and more. One of the biggest frustrations is discovering those changes after they’ve already impacted performance. Maybe a CMS template update quietly removes a core content component from hundreds of […]
AI has become part of nearly every industry, integrated into apps, company processes, and everyday life. As someone who’s been doing local SEO since it became a thing, I’m seeing a major shift in how people search and the answers they get. In the good old days, the average local business could rank well by […]
Google Ads reports and PPC competitor analysis can show declining performance, but not what caused it. In fast-evolving paid search, reacting to performance drops after they happen isn’t enough. You need to identify the signals behind those changes before they impact results. A competitor might increase bids on your core keywords. A new advertiser could […]
Yoast SEO Premium 27.6.1 is out now. This release contains a security fix affecting the Redirect Manager in Yoast SEO Premium. The good news: the vast majority of users are not impacted. If you’re a customer of Yoast SEO Premium, Yoast WooCommerce SEO, or Yoast SEO AI+, please read on. Are you affected? The vast majority of customers are not impacted. Your site is only potentially […]
Key Takeaways AI lead generation works best as a system, not a collection of separate tools. The three core layers are data, activation, and optimization. Traditional lead gen breaks at scale because teams fragment strategy across locations, operate in silos, and rely on manual budget decisions. Local search carries the highest purchase intent in digital […]
Each month, we host an SEO update covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s latest AI-driven changes, the impact of AI on content creation, and why simply publishing more content is no longer enough, and could even backfire. Read this recap for the highlights or […]
Key Takeaways Google is redefining Search as a decision-making experience. AI Overviews and AI Mode let users get curated summaries, compare options, and follow up within the search itself, without clicking through to a website. Gemini is now positioned as an intelligence layer across all of Google’s products. The long-term direction points toward AI handling […]
The SEO Update by Yoast – June 2026 Will take place on 30 June 2026 4 PM CEST / 10 AM EDT Don’t want to miss it? Register now! (Opens in a new browser tab) Hosts Alex Moss Principal SEO Carolyn Shelby Principal SEO Don’t miss the next SEO Update by Yoast Big changes in […]
On May 20th, 2026, the next major release of WordPress came out: WordPress 7.0. While previous releases focused on improving the block editor, this release takes it to a new level. It pushes the platform into the next phase of its roadmap with smarter workflows and a more app-like experience. So, let’s dive into what’s […]
