Amazon is bringing transactions directly into advertising with a new format that allows consumers to discover products, ask questions and complete purchases entirely through a conversation with Alexa+, potentially shortening the path from ad impression to conversion. What’s happening. Amazon today introduced Alexa+ Agentic Ads, a new advertising format designed to let customers move from […]
Anthropic’s latest job posting has the SEO industry abuzz. They may as well have titled it Search Gawd. The truth is, it’s everywhere. To be transparent, I’ve written this job description a few times and interviewed for it. I’ve yet to see any of these roles get filled, but I’ll come back to that in […]
Key Takeaways An AI citation audit tells you, on a per-topic and per-platform basis, where your visibility gaps come from and what type of action closes each one. The majority of citations driving AI responses typically come from third-party sources, not brand-owned pages. Competitors appear because independent sites reference them, not because their own content […]
Key Takeaways The core problem with most AI visibility prompts isn’t that they’re wrong; it’s that they’re missing the context real users bring. Generic inputs produce generic, unactionable data. The SPIV framework (Segment, Persona, Intent, Variable) structures prompts around four variables drawn from real user data, turning stateless AI visibility tracking inputs into high-fidelity user […]
As we mentioned a few months ago, we are bringing the Search Central Live Deep Dive format to the EMEA region. This SCL format requires finding the absolute best home for the event—a place where all of you can truly connect, learn, and enjoy. Read more at Read More
Key Takeaways Most AI brand visibility tracking today replicates keyword tracking logic, using prompts instead of search terms. The underlying assumption is the same, and that’s the problem. Traditional search engines are deterministic: the same query tends to return similar results. LLMs are probabilistic: the same prompt can produce a wide range of valid answers. […]
Microsoft is now officially releasing a preview of the new AI performance report within Bing Webmaster Tools that now includes Intents, Topics, Citation Share, and Compare. We saw Microsoft demo these features in late April but now it is actually starting to roll out to users. As a reminder, Bing officially rolled out its AI […]
Google penalties, also known as manual spam actions, are among the few events in search that can disrupt an otherwise healthy online business overnight. For companies heavily dependent on organic traffic, the consequences often extend far beyond lost rankings. Revenue drops, customer acquisition costs rise, expansion plans stall, and the effects can linger long after […]
Google is changing how it charges for certain Demand Gen campaigns on Discover, signaling a closer link between billing models and campaign optimization goals. What happened. Google Ads has notified advertisers that Demand Gen campaigns using view-through conversion (VTC) optimization on Discover will move from cost-per-click (CPC) billing to cost-per-thousand impressions (CPM) beginning July 15th. […]
Advertisers using Microsoft Ads can now target users based on job seniority, adding another layer of B2B audience precision powered by LinkedIn data. What’s happening. Microsoft Advertising expanded its LinkedIn Profile targeting capabilities to include job seniority targeting across Search and Audience campaigns, according to Product Liaison Navah Hopkins. The update allows advertisers to target […]
