Web Design and Development San Diego

Top ways to ensure your content performs well in Google’s AI experiences on Search

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As a site owner, publisher or creator, you may be wondering how to best succeed in our AI search
experiences, such as AI Overviews and our new AI Mode.
The underpinnings of what Google has long advised carries across to these new experiences. Focus
on your visitors and provide them with unique, satisfying content. Then you should be well
positioned as Google Search evolves, as our core goal remains the same: to help people find
outstanding, original content that adds unique value. With that in mind, here are some things to
consider for success in Google Search all around, including our AI experiences.

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Web Design and Development San Diego

App deep links: connecting your website and app

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Since 2013, Search has recognized the importance of app deep links in a mobile-centric world.
In this post, we’ll review the current state of app deep links — take a look at what they
are, the benefits of using them, and how to implement them effectively.

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Web Design and Development San Diego

Register now for Search Central Live Deep Dive 2025

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We’re ready to open registrations for the first ever Search Central Live Deep Dive, a 3-day event
that will be held in Bangkok, Thailand this year on July 23-25!

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Web Design and Development San Diego

The Search Analytics API now supports hourly data

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A few months ago, we announced an improved way to view
recent performance data in Search Console.
The “24 hours” view includes data from the last available 24 hours and appears with a delay of
only a few hours. This view can help you find information about which pages and queries are
performing in this recent timeframe and how content you recently published is picking up.

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Web Design and Development San Diego

Robots Refresher: Future-proof Robots Exclusion Protocol

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In the previous posts about the Robots Exclusion Protocol (REP) we explored what’s already
possible to do with its various components — namely robots.txt and the URI level controls.
In this post we will explore how the REP can play a supporting role in the ever-evolving relation
between automatic clients and the human web.

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Web Design and Development San Diego

Get Ready for Search Central Live Asia Pacific 2025

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Hello 2025! (Yeah, we know, time flies!) We’ve had some exciting plans in the works for
Search Central Live (SCL) Asia Pacific this year, and we’re super excited to let you in on what
we’ve been up to. We’ve been listening closely to your feedback, and we’re cooking up
something different than what we usually do–something bigger, deeper, and more tailored to
you!

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Web Design and Development San Diego

Robots Refresher: page-level granularity

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With the robots.txt file, site owners
have a simple way to control which parts of a website are accessible by crawlers.
To help site owners further express how search engines and web
crawlers can use their pages, the web standards group came
up with robots meta tags in 1996, just a few months after meta tags
were proposed for HTML (and anecdotally, also before Google
was founded). Later, X-Robots-Tag HTTP response headers were added.
These instructions are sent together with a URL, so crawlers can only take them into account
if they’re not disallowed from crawling the URL through the robots.txt file. Together, they
form the Robots Exclusion Protocol (REP).

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Web Design and Development San Diego

Robots Refresher: robots.txt – a flexible way to control how machines explore your website

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A long-standing tool for website owners, robots.txt has been in active use for over 30 years and
is broadly supported by crawler operators (such as tools for site owners, services, and search
engines). In this edition of the robots refresher series,
we’ll take a closer look at robots.txt as a flexible way to tell robots what you want them to do
(or not do) on your website.

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Web Design and Development San Diego

Search Central Live is going to Madrid

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We’re very excited to announce that Search Central Live is going to Madrid for the first time on April 9!
The event will have a mix of presenters from the Google Search, News, and Partnerships teams and the content
will be delivered in English and Spanish, but we’ll have live translation.

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Web Design and Development San Diego

First Search Central Live in South Africa

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On April 2, 2025 we’ll be in Johannesburg, South Africa for the very first Search Central Live event in Africa!
We’re excited to welcome you at Search Central Live South Africa and talk about all things Google Search!

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