SGE (AI overviews): How Google Wants to Take Over Online Retail

Google SGE & eCommerce – Key Takeaways SGE streamlines product research into one smooth experience, keeping users away from retail […]

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What Is a Good INP Score?

Before March 12th, a good INP score was just a bonus, but NOW it should become one of your main […]

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What is INP and how does it work?

On 12 March 2024, Google changed the Core Web Vitals set and switched from First Input Delay to Interaction to […]

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SGE (AI Overviews) Relies Heavily on HTML Content

Since Google announced the availability of SGE in search labs, our R&D team has been diligently working to understand how […]

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What is AI Overviews? Formerly SGE – 2024 FAQ

Long story short: Google jumped on the AI train and delivered SGE – Search Generative Experience. SEOs from all around […]

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SGE (AI Overviews) – Google A/B testing for source carousel

  During our in-depth analysis of SGE, we’ve observed a noticeable trend: the sources carousel on the right appears less […]

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13 Must-Have SEO Audit Tools to Boost Your Rankings

Are you looking to boost your website’s rankings and get noticed in Google? Do you want to invest your time […]

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How Many Backlinks Do I Need To Rank? [Answered]

How many backlinks do I need to rank?

If you’re asking yourself this question, you’re in the right place.

Often, the answer is not as many as you think.

In this tutorial, I’ll show the 5-step process I use to quickly and accurately determine how many backlinks are needed to rank content highly on page one.

We’ll also look at how to prioritize your targets and determine how many backlinks you need to build on an ongoing basis to remain competitive in the SERPs.

This upfront analysis will ensure your link building resources are being used as efficiently as possible.

Learn how to calculate the quantity (and quality) of backlinks needed to rank a piece of content.

5 Steps to Determine the Number (and Quality) of Backlinks You Need to Rank

Below, I’ll walk you through the steps I use to select backlink targets and determine the number and quality of links needed to rank now, as well as each month to remain competitive in the SERPs.

Step 1. Identify your highest priority backlink targets

You want to build backlinks to content that can drive leads and revenue for your business.

More specifically, you want to identify high-converting assets that need additional backlinks in order to move inside the top 3-5 positions.

Here are a couple ways to quickly identify those assets:

Analyze subfolders

A lot of websites will house their most important content inside subfolders.

For example:
/products
/features
/industries
/reviews
/services
etc.

Picture of a product page nested inside a products subfolder
Beardbrand houses its high intent URLs inside the /products subfolder.

The fastest way to identify if subfolders are being used is to check the URL paths in the main navigation and footer areas.

Alternatively, you can enter the domain into the Ahrefs Site Explorer and check the Subfolders report:

Navigating to the Subfolder report inside Ahrefs.

Once you’ve identified the subfolder location(s), enter that subfolder URL path into the Ahrefs Site Explorer and go to the Top Pages report:

Top Pages report in the Ahrefs Site Explorer.

Next, apply a Positions filter to only return the URLs that are already ranking in Positions 4-10 for their respective primary keyword targets.

This will leave you with a shortlist of priority assets that are already ranking mid-bottom on page one.

In this example, we can see all the product pages that Beardbrand already has ranking on the bottom of page one. Improving rankings across these pages would likely provide the best ROI:

Setting positions filters inside the Ahrefs Site Explorer top pages report to help identify backlink targets

Next, you need to determine how many (if any) backlinks are needed to rank that page higher.

Use keyword modifiers

Not all websites organize their content inside subfolders.

If this is the case, no worries. You can use keyword modifiers to quickly extract high-priority backlink targets.

Enter your domain back into the Ahrefs Site Explorer and go to the Top Pages report.

Next, apply a Keyword Contains filter that includes any of the following modifiers that apply to your business:

Best
Software
Tools
Platform
Solutions
Alternatives
vs
[product type]
[service type]
etc.

Using keyword modifiers to select backlink targets

I’m going to be using my Best SERP Trackers article as a working example to illustrate this process.

This primary keyword for this article, “serp tracking tools”, is a high-priority keyword for my blog, which monetizes primarily through affiliate revenue.

The article that I need to determine how many backlinks are needed to rank

I can see that the article hasn’t been updated in close to a year as of the time of this writing, so it’s a perfect opportunity for a content refresh and to run this exercise and see how many backlinks I might need to the post ranking higher in the SERPs.

Course banner

Step 2. Review SERP data

From the Keywords dropdown in the Top Pages report, right-click on the primary keyword and open in a new tab:

Viewing SERP data to calculate how many backlinks are needed to rank

This will open the Keyword Explorer overview report for that keyword:

Keyword Overview report inside Ahrefs

Scroll down to the SERP overview report to see all the URLs currently ranking in the top 10 positions:

The report shows that if I could rank in the top three positions for this keyword, I’d potentially triple the amount of organic traffic to the article, and in the process, generate more referrals and affiliate commissions from the blog.

Evaluating traffic potential for a piece of content

The first thing you want to focus on here is this Referring Domains column.

Determining the number of referring domains and content type needed to rank a piece of content

Important note: this number can be misleading at times. It’s often going to be a lot higher than the actual number of links that you need to rank, so what you want to do in this report is focus on a competitor that has a similar domain rating score to your website.

In addition, you want to focus on sites that are ranking with a similar content type and format.

So for this example, it would be a blog post content type in a listicle format. Finally, pick out the one that has the lowest referring domain count as this is going to allow you to compare apples to apples as much as possible and get the lowest feasible backlink target.

Analyzing backlinks and content in the Ahrefs SERP Overview report

A good example here would be Marketing Arsenal. They have a domain rating of 56 which is lower than my domain rating of 70, and are also ranking with a blog content type in a listicle format.

The SERP Overview report is showing that Marketing Arsenal has 85 referring domains pointing to its article, while my post is only showing 9 referring domains.

The next step is to determine if I really need another 81 links in order to rank higher for this keyword.

Step 3. Review competitor backlink profile

To analyze the backlink profile, right-click on the the RDs link and open up the Referring Domains report for that URL in a new tab:

Next, we’ll add some filters to get a better idea of the true number of backlinks needed to rank:

  • Dofollow: we only want to look at links that are passing authority.
  • DR30+: we want to remove low-quality domains that have little-to-no impact on rankings.
  • Domain traffic > 1: we want to remove sites that are receiving zero traffic and have artificially inflated DR metrics.

We started with 85 referring domains, but after applying the filters we are left with 22 domains:

Applying backlink filters inside the Ahrefs Site Explorer.

Next, we scan the remaining list of referring domains and note any topically irrelevant results. I like to also subtract those from the target.

Skimming down the list, I can see most of these domains are either SaaS or marketing agency websites. Since they all seem to be topically relevant, I won’t eliminate any more results.

Reviewing the quality of backlinks needed to rank

My final referring domain count is 22.

Step 4. Assess domain rating distributions

Once we have an accurate estimate of the number of referring domains needed to rank, the next step is to understand the quality of backlinks needed.

We do this by assessing the domain rating distributions.

For example:

Marketing Arsenal has eight DR80+ links and another nine in the DR 70-79 range:

Assessing domain rating distributions in Ahrefs

Since these are all from quality domains, it’s going to be very challenging to replicate this link profile. Not impossible, but it’s just going to take a while to close this gap.

Click on the dropdown next to the referring domain to see how your competitors are building backlinks.

In this example, I can see that Marketing Arsenal has used guest posting:

Determining what types of backlinks are needed to rank
Guest post example

And collaborations to build backlinks to its article:

Use this insight to guide your link building strategies.

Step 5. Determine link velocity targets

Now you have a good idea of the number and quality of backlinks needed to rank right now, as well as some potential strategies you can use to build those links.

But, for really high-priority assets, you’ll often find that competitors are actively building new backlinks each month to defend their position in the SERP.

As a result, you’ll also want to gauge how many backlinks you might need to build each month or quarter to remain competitive.

To calculate this, toggle the report to only display New backlinks:

In this example, I can see that Marketing Arsenal has generated zero new referring domains to its article (that meet the filters that we just applied) in the last 30 days.

Gauging how many backlinks are needed each month to rank

I’ll also check the report for the last 3 and 6 month periods to get an accurate idea of the ongoing backlink activity to the article:

Determining backlink velocity for each month and quarter.

This is really helpful information as I know that I’m not going to need to build out a lot of backlinks on an ongoing basis.

I’ll need to build ~22 backlinks to close the current gap, and then one or two more links each quarter to remain competitive for that keyword.

Here’s another example:

I can see that my enterprise SEO tools post is ranking down in position nine:

Determining how many backlinks are needed to rank for my enterprise seo tools blog post

I can see that Plerty (DR71) is ranking in position five with just three referring domains pointing to its article.

If I open up Plerty’s referring domains report and apply the same filters, it trims the referring domain report down to two results in the DR70-79 range.

Analyzing competitor backlink profiles

When I compare that to my article, I can see four results, but all of them are topically irrelevant or low quality domains:

This isn’t surprising because I haven’t done any proactive link building for this article, so these are just links that organically popped up over time.

Given this insight, I feel confident that with a content refresh and a couple DR70+ backlinks, I could move this post back into the top five positions.

The SERP Overview report shows my article getting around 96 organic visits a month. So, if I could move it in the top five, I could potentially triple or quadruple the traffic to that article:

Assessing traffic potential for enterprise SEO tools post

Repeat this process for all of your high-priority content assets.

Often, you’ll find that you really only need a few quality topically relevant domains to rank higher on page one, all else equal.

How many backlinks do you really need to rank?

By now, you know how to more accurately determine the quantity and quality of backlinks needed to rank your content. Repeat this process for your highest-priority assets and ensure your link building resources are being used as efficiently as possible.

If you like this content, check out my YouTube channel and advanced training program, The SEO Playbook.

The post How Many Backlinks Do I Need To Rank? [Answered] appeared first on Robbie Richards.

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How to Use Semrush for Keyword Research (Including Template and Examples)

If you want to learn how to use Semrush for keyword research, you’re in the right place.

In this tutorial, we’ll cover everything from topical and competitor keyword research, to gap analysis and topic clustering.

Semrush has a number of powerful keyword research tools – Keyword Manager, Keyword Magic Tool and Keyword Gap – that will enable you to do it all.

We’ll also cover working examples for each of the main keyword research use cases so you can immediately start implementing the training in your business.

If you don’t yet have a Semrush account, you can use this 14-day free trial link to get access to all the features covered in this guide so you can follow along step-by-step.

If you prefer video, I’ve put together a comprehensive over-the-shoulder tutorial below that walks through seven ways to do keyword research with Semrush:

Disclaimer: This article does contain affiliate links. If you purchase a tool through one of my links I will receive a small commission at no additional cost to you. Affiliate links are one of the ways I fund the blog. Thanks for the support!

Find Existing Keyword Opportunities With Semrush (Template Included)

The first way you can use Semrush for keyword research is to identify existing keyword opportunities.

Specifically, find all the keywords with search demand that your website is already ranking for in positions 4-15.

Here’s how to do it:

Open the Semrush SEO Toolkit and go to the Organic Research >> Positions report:

Finding existing keyword opportunities in Semrush

This will generate a report showing all the keywords your website is ranking for in the top 100 positions.

Next, you’ll need to apply some advanced filters. These will vary from business to business, but I’ll typically use Position, Volume and Keyword Difficulty (KD).

To illustrate, here are the filters I’d use for my website:

  • Position: 4-15
  • Volume: 100+
  • KD: 0-49
Adding keyword filters in Semrush

These filters will extract keywords that my website is already ranking for on page one or two, that have search demand, and aren’t ultra competitive.

Review the remaining keywords and add any that you’d like to target to a new list.

Building a new keyword list inside Semrush

This is usually the best place to start when you’re working with a website that has an existing content footprint as you’ll be able to capture some quick organic traffic gains.

Note: I’ll typically segment keyword opportunities into two lists – Existing and New.

Existing keyword list in Semrush

This will make it easy to see which keywords have already been added to a list inside Semrush.

Existing keyword research template

If you’d prefer to analyze keyword data outside of Semrush, I’ve created a template that you can use to automate a lot of the filtering and formatting.

Existing keyword research template

Simply export all the keywords your site is ranking for in positions 4-15 and paste them into the template. The template will organize all the opportunities in descending search volume and add color coding so you can quickly spot the keywords that are already ranking the highest with the lowest SERP competition.

I put together a full video walk-through of the template below:

Semrush existing keyword research template.

Competitor Keyword Research With Semrush

One of the fastest ways to find new high-intent keywords is to analyze your competitors.

Semrush provides several different ways to perform competitor keyword research. We’ll walk through each one and look at some working examples.

Semrush Top Pages report:

For this example, let’s pretend we have a beard products ecommerce business and are looking for some new target keywords.

One of the competitors might be Beardbrand.

I’d enter that domain into the SEO Toolkit and go to the Organic Research >> Pages report:

Top Pages report in Semrush

The report shows which pages are driving the most organic traffic to their website. You can see what percentage of total organic traffic each page is generating, along with the total number of keywords the page is ranking for in the top 100 positions. You can also click through to view all of those keywords.

Top Pages metrics in Semrush

This is great insight, but let’s take it a step further.

Since this is an ecommerce website, we’d want to prioritize product-related keywords as these will present the best direct monetization opportunity.

One way to do this is apply a URL filter to only return product pages.

For example, we can see that Beardbrand houses all of its product pages under a /products subfolder:

Filtering only the product pages in Semrush

As a result, I’d add a URL contains /products filter to the report.

Now I can see 22 product pages that are driving the most organic traffic to the website. This would be the best place to start the keyword analysis.

You can use competitor subfolder analysis for any type of business.

Let’s pretend that you’re a personal injury lawyer in Florida. One of the competitors might be Dolman Law Group. After reviewing their main navigation, I can see that all the services pages are nested under the /legal-services subfolder:

Finding service subfolders to analyze in Semrush

As a result, I’d apply a URL contains /legal-services filter in the Pages report, or just enter the subfolder into the main search bar, to see which services pages are driving the most organic traffic to their website and check to make sure our firm was also targeting those keywords.

Analyzing competitor subfolders in Semrush

But, what if your competitors don’t organize content into subfolders?

You can use keyword modifiers instead to uncover the highest intent opportunities.

For example:

If I was analyzing a competitor for my website I would apply the following filters:

  • Position: 0-20
  • Volume: 100+
  • KD: 0-49
  • Keyword Contains: best, review, software, alternatives, vs, tools
Using keyword modifiers to filter keyword targets

These filters will return the best keyword opportunities for affiliate monetization.

Repeat this process for your top organic search competitors. You can find these by search for your main product or services keywords in Google, or look at the Competitors report in Semrush which shows the websites with the most keyword overlap:

Semrush Organic Competitors Map

If you want to learn more about performing competitor subfolder analysis with Semrush, check out the video tutorial below:

Find low competition long tail keywords with Semrush

You can use Semrush to extract low competition long tail keywords from your competitors.

Here’s how to do it:

Enter your competitor into the Semrush SEO Toolkit and navigate to the Organic Research >> Organic Positions report.

Apply the following filters:

  • Position: top 20
  • Volume: 100+
  • KD: 0-49
  • Word count: 4+
Finding long tail keyword opportunities in Semrush

You’ll get a set of potential long tail keyword targets that have search demand and a low level of competition.

If you still have a large list of keywords to review, increase the minimum volume filters or add an additional URL filter to focus on a specific section of your competitor’s website.

For example, you could only analyze the /legal-services folder:

Using URL filters to find high intent long tail keyword ideas

Keyword Gap analysis with Semrush

Semrush’ Keyword Gap tool makes it easy to find all the valuable keywords (both organic and paid) that one, or multiple competitors rank for, but you do not.

In Semrush:

  • Enter your root domain – e.g. robbierichards.com
  • Enter up to 5 competitor domains – e.g. http://marketingarsenal.io/
  • Click the green “Compare” button
Semrush keyword gap tool

First, you can view missing keywords to check all the keywords your competitor ranks for, but you don’t:

Missing keywords report in Semrush

Next, you can check weak keywords to see all the keywords where you rank lower than your competitor(s):

Weak keywords report in Semrush

These could be keywords that require content optimization or even a new dedicated piece of content to rank higher.

When performing keyword gap analysis inside Semrush, I’ll usually add some advanced filters to streamline the keyword set down to the most relevant opportunities that have search demand and aren’t ultra competitive. This makes the analysis faster, and helps narrow in on the most immediate opportunities.

For example, I’ll add the following filters:

  • Competitors in Top 10:
    • If I see a competitor with a comparable domain authority ranking in the top 10 positions it tells me that I also have a chance of ranking in the top 10 as long as I create quality content and any necessary backlinks.
  • Volume: 100+
    • I want to make sure there is enough search demand to warrant targeting a keyword.
  • KD: 0-29
    • I want to start with low competition keywords.
Semrush keyword gap tool filters

Similar to the previous section, you can also add keyword modifiers to trim the keyword set down further.

For example, I might also add a keyword containing “software” or “best” filter to surface the best affiliate monetization opportunities:

Advanced filters in the Keyword Gap tool

Scan down the list and add any new targets to your master keyword list.

Subfolder gap analysis with Semrush

Subfolder gap analysis is another way you can use Semrush to quickly identify high-value keyword opportunities for your business.

Let’s return to a couple of the previous working examples to illustrate.

Local business

Fellerman Law is a competitor of Dolman Law. If they wanted to quickly see all the service-related keywords that Dolman Law was ranking for, but they are not, they could analyze their /legal-services/ subfolder.

In the Semrush Keyword Gap tool:

  • Enter your root domain – e.g. https://www.fellermanlaw.com/
  • Enter your competitor’s subfolder – e.g. https://www.dolmanlaw.com/legal-services/
  • Click the green “Compare” button

Add the Position, Volume and KD filters again to first focus on the quick-win opportunities.

Scroll down and we can see 163 Missing Keywords that Dolman is ranking for in the top 10, but Fellerman is not targeting.

Semrush keyword gap analysis

Fellerman could now scan down the list and select relevant keywords to create new service pages for and start driving more qualified organic to their website.

This subfolder analysis process can be applied to any type of business.

For example:

  • Ecommerce businesses: analyze competitor /product or /category subfolders.
  • Affiliate businesses: analyze competitor /review subfolders.
  • AdSense business: analyze competitor /blog or /category subfolders to find high volume, low competition keywords that you can rank for quickly and drive loads of eyeballs to ads.

The key to this strategy is to look for the subfolders that contain keywords that align directly with your website’s monetization model.

I have created a dedicated video tutorial for this strategy here.

PPC-organic gap analysis

Semrush’ keyword gap analysis tool is unique in that it enables you to analyze paid vs organic keyword gaps.

A couple use cases include:

  • Find all the keywords that your competitors are bidding on that you are not.
  • Find all the keywords you rank for outside the top 3 positions, but are not bidding on. These are areas where you may need to provide some paid aircover.
  • Find all the keywords that your competitors are bidding on that you are not targeting as part of your organic strategy. This will highlight higher-intent keyword gaps.

Provide paid aircover

Let’s pretend Semrush wanted to provide air cover for all the keywords that they were not yet ranking inside the top 3 positions.

In the Semrush Keyword Gap tool:

  • Enter your paid root domain – e.g. https://www.semrush.com/
  • Enter your organic product subfolder – e.g. https://www.semrush.com/features/
  • Click the green “Compare” button

Next, they could add a Position and Intent filter:

Now, we can see a list of keywords that Semrush is ranking for outside the top 3 positions, and is not currently bidding on in paid search.

Semrush could scan down the list and select any high-priority keywords that they want to bid on until they rank in the top organic position.

Identify high-value keyword gaps

You can use Semrush to identify all the keywords that your competitors are bidding on that you don’t currently rank for in the organic search results. The idea here is that if a competitor is bidding on a keyword, chances are it’s going to have high-intent and the potential to drive conversions.

In the Semrush Keyword Gap tool:

  • Enter your root domain – e.g. https://www.copper.com/ – and select Organic keywords
  • Enter your competitor’s root domain – e.g. https://www.pipedrive.com/ – and select Paid keywords
  • Click the green “Compare” button

Scroll down to the Missing Keywords report and select any high-intent keywords that you are not already targeting.

Note: because paid keywords will typically have higher intent, they will usually have a higher level of competition. As a result, you might also start with a maximum KD filter to trim the opportunities down to the most realistic targets.

Generate topical keyword Ideas with the Semrush Keyword Magic Tool

Semrush’ Keyword Magic tool enables you to enter a seed term and generate thousands of new keyword ideas. Semrush claims to have the largest keyword database (24B+).

Semrush Keyword Magic Tool

However, the real power of this tool lies in the advanced filtering options.

For instance:

My blog monetizes primarily through affiliate marketing. As a result, I want to rank for keywords that people are searching for during the consideration stage of the buyer journey where they are actively evaluating different types of solutions and/or deciding between specific products.

Since I write about SEO-related topics, I would enter relevant category keywords – keyword research, link building, rank tracking, etc. – with those consideration stage modifiers.

In the Keyword Magic Tool:

  • Enter an investigational intent modifier – e.g. “best”
  • Add an Any keywords filter containing core category keywords – e.g. “keyword research, link building, ranking tracking, technical SEO, on-page seo, content optimization, seo reporting, local seo, competitor analysis, seo audit” etc.
Using modifiers in the Semrush Keyword Magic tool

This will return a list of solid consideration stage keyword opportunities. But, I wouldn’t stop there.

Next, I would look for keywords that show a user is actively comparing the products that I promote against competitors.

For example, in the Keyword Magic Tool:

  • Enter a seed term – e.g. “Semrush”
  • Add 3 comparative keyword modifiers – e.g. “alternative, competitor, vs” – and select “Any keywords” in the Include Keywords filter:
Keyword Magic Tool example

From the results, we have 584 potential keyword targets. These mid-funnel terms include “Ahrefs vs Semrush, Moz vs Semrush, Serpstat vs Semrush, SpyFu vs Semrush etc”.

I can try to rank for these keywords and showcase why Semrush might be a better solution, and subsequently drive referral traffic that converts into commissions.

Note: The Keyword Magic tool also groups keywords by Popularity and search demand:

Grouping in the Semrush Keyword Magic tool

This is an extremely handy feature if you have a large keyword set to review and aren’t sure how to streamline it with the advanced keyword filters at the top of the table. Simply review the groupings and click into the one that appears most relevant to your business.

Find question-based keyword opportunities with Semrush

You can also use the Semrush Keyword Magic Tool to generate loads of question-based keyword ideas.

In Semrush:

  • Enter a seed term – e.g. “CRM” – into the Keyword Magic Tool.
  • Then click on the Questions tab:

Scroll down the list and look for relevant product or service-related questions your ideal customer might be searching for at the top, middle and bottom of the funnel.

For example:

As I scroll down the list I can see people asking questions around like:

  • How to select a CRM system?
  • How to maintain a CRM database?

Most of these question keywords are relatively low-competition opportunities:

Tip: you can use Semrush’ Intent and Grouping filters to quickly surface the highest intent opportunities:

If you want to learn more about using Semrush to generate question-based keyword ideas, check out the video below:

Create Topical Keyword Clusters with Semrush

Note: I’ve included a video overview of the Semrush keyword cluster tool at the end of this section.

Semrush enables you to create keyword clusters from scratch, as well as cluster existing keyword lists.

Semrush Keyword Manager

To illustrate, let’s return to our personal injury lawyer example.

If I wanted to generate keyword clusters from scratch, I’d click Create List and then enter up to 5 seed keywords, along with a domain for added context:

Creating keyword clusters in Semrush

The tool returns 50 clusters containing 900 keywords.

In the table you can see:

  • Intent
  • # of keywords in each cluster
  • KD %
  • Aggregate search volume across the keyword cluster

Semrush will flag “high ranking potential” keywords. These are terms with high volume and relatively low KD percentages.

Scrolling down the list we can see some interesting results that fall outside typical top-level service pages:

Semrush keyword cluster results

Click to open a cluster and you’ll see all the keywords along with their respective search intent, KD% and search volume metrics.

Keyword cluster metrics in Semrush

Tip: It’s important to review the Content references section because you want to understand if you need to optimize an existing page for this cluster, or create a new dedicated URL.

For example:

After hovering over the URLs in the reference section I can see that the competitors are ranking with dedicated pages for the “hit and run attorney” keywords.

As a result, I’d create new sub-service landing pages to target those high-intent clusters.

You can also use Semrush to cluster an existing keyword list.

From the Keyword Manager, select the second option to create a list:

Clustering existing keyword sets in Semrush

Paste in your existing keyword set:

Entering keywords into the Semrush Cluster tool

Semrush will automatically cluster all the keywords.

Here’s what it looks like after I uploaded 214 keywords that I’m interested in targeting:

I Like How Semrush Tools Are Integrated

One of the things I really like about Semrush is that its keyword research tools are all integrated.

Once you have finished building your target keyword list in Semrush, you can select keywords and send them to the Position Tracking tool to monitor rankings or transfer them to the SEO Writing Assistant for content production and on-page analysis.

Semrush keyword research tools are integrated

These integrations make it easy to scale your content workflow and monitor performance over time, all without having to leave the platform or rely on other standalone SEO tools.

Level-Up Your Keyword Research With Semrush

You now know how to use Semrush to extract high-value keyword opportunities for any type of business.

If you haven’t done so already, remember to grab a full-access 14-day free trial of Semrush and start implementing these tactics in your business.

The post How to Use Semrush for Keyword Research (Including Template and Examples) appeared first on Robbie Richards.

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10 Best Daily Rank Tracking Software for SEO [2023 Edition]

Looking for the best daily rank tracker? Read on.

Pretty much all rank checkers let you track multiple keywords across multiple locations, devices, and search engines. But only the top-performing tools allow you to track hundreds of keywords daily, or even better, refresh them on-demand.

Let’s face it: ranking positions change quickly.

And the only way to keep pace is by using the fastest daily rank tracker.

So, how do you choose the best daily rank tracking software?

In this post, we’ll examine the key features to consider and then examine the top 10 daily rank tracking tools. Take a minute to see which solution is right for your business. Each tool is

AccuRanker – best standalone daily rank tracker.
Semrush – best daily rank tracker that is part of an all-in-one SEO platform.
Nightwatch – accurate and affordable standalone daily rank tracker.
Pro Rank Tracker – affordable solution with strong reporting capabilities.
SERPWatcher – accurate and extremely intuitive daily rank tracking solution.
Advanced Web Ranking – standalone tool with great white label reports.
Wincher – simple and affordable solution for Google only.
SE Ranking – affordable all-in-one platform with daily rank monitoring.
Authority Labs – effective for automating daily updates and reporting.
Ranktracker – all-in-one platform with a solid rank tracking feature.
Search Console – free option.

Disclaimer: This article does contain some affiliate links. If you purchase a tool through one of my links I will receive a small commission at no additional cost to you. Affiliate links are followed by (aff) in this article. Thanks for the support!

Key considerations when choosing a daily rank tracking software

Let’s start by exploring the 7 key features you need to consider when choosing a daily rank tracker.

Accurate (on-demand) ranking data:

Accuracy plus frequency is critical to daily keyword rank tracking.

Ranking positions change rapidly, so you’ll need to choose rank tracking software that has accurate daily updates, plus the option to run an on-demand refresh as required.

For example, AccuRanker (aff) updates your ranking data daily, plus you can run an instant on-demand refresh when required:

(Image: Refreshing rank data on-demand inside AccuRanker.)

Scalability across keywords and users:

Next, you want to ensure the daily rank tracking software can accommodate the number of keywords and users your company needs. Also, consider how pricing changes as you increase the number of keywords and users. For instance, does each price plan scale in line with your requirements?

Location, device, and competitor tracking:

Keywords perform differently across locations and devices, so you’ll need a daily rank tracking tool that measures those variations. You’ll also want your daily rank tracker to run competitor comparisons so that you can benchmark your performance.

For example, Semrush (aff) lets you:

  • Track location-specific keyword rankings at a national, region, or city level.
  • Compare keyword positions across tablet, desktop and mobile devices.
  • Run side-by-side competitor comparisons.
Tracking rankings across different devices and locations in Semrush
(Image: Filtering rankings by device and location in Semrush.)

Support for multiple search engines:

Google, Bing, Yahoo, Baidu (Chinese), Yandex (Russian), YouTube, Amazon – which search engine is most relevant for your business? When selecting your daily rank tracker, make sure it supports the right search engines for your business.

For example, AccuRanker (aff) lets you choose from multiple search engines:

(Image: Tracking keyword rankings across multiple search engines in AccuRanker.)

SERP feature monitoring:

SERP features such as snippets, images, videos, and local maps dominate search results.

If traffic suddenly increases or decreases, it could be due to gaining or losing a SERP feature on your keywords, so tracking them daily is crucial.

For example, AccuRanker’s Aggregated SERP Analysis tool (aff) lets you track the movement of 50+ different SERP features across all of your keywords, while the SERP Feature Ownership graph shows which keywords you rank for but don’t yet own the SERP feature:

(Image: Monitoring keyword SERP features in AccuRanker.)

Historical rank performance:

As keyword rankings fluctuate daily, you’ll want your software to show you the historical trending performance over different periods across different locations, devices, and search engines.

For example, Semrush’ Position Tracker (aff) provides the historical daily ranking performance for the last 60 days. After the 60 days, you can view weekly snapshots of historical rankings:

Tracking historical ranking performance in Semrush
(Image: Historial ranking performance in Semrush.)

White label reporting:

Besides monitoring the latest on-demand ranking data, you’ll also want the option of generating progress reports for your colleagues or white label reports for your clients.

For example, ProRankTracker (aff) includes current rankings, progress, comparison, and benchmark reports:

(Image: Creating and scheduling custom reports in Pro Rank Tracker.)

AccuRanker (aff) includes built-in white-label reports, plus it integrates with third-party tools like Google Data Studio for enhanced visual reports:

(Image: Third-party reporting via AccuRanker and Google Data Studio.)

10 Best Daily Rank Trackers for 2023

Now it’s time to check the top daily rank tracking software.

Some of these tools are dedicated standalone rank trackers, while others are part of all-in-one SEO platforms.

But all of these daily rank trackers have most, if not all, of the features covered above.

Let’s dive in…

AccuRanker

AccuRanker daily rank tracker

AccuRanker (aff) is the world’s fastest and most accurate standalone daily rank tracker that lets you refresh keyword rankings whenever you need them. It’s trusted by more than 32,000 companies, including IKEA and Kinsta.

Key features:

  • Run instant on-demand updates of ranking data.
  • Select pricing plans based on keywords and unlimited users.
  • Track daily keyword rankings across multiple search engines, including Google, Bing, Baidu, Yandex, and YouTube.
  • Compare side-by-side keyword ranking with your competitors.
  • Monitor 50+ SERP features, including snippets, images, videos, and local map packs, for all of your keywords.
  • Add tags, notes and dates to easily filter and segment ranking data.
  • View the historical daily ranking performance of individual keywords.
  • Generate and schedule white-label rank tracking reports.
  • Create visual reports with Google Looker Studio integration.
  • Integrates with Google Search Console and Adobe Analytics.
  • Landing Pages report maps ranking data to Google Analytics data to show the correlation between rankings, traffic and revenue.

Pricing: AccuRanker starts at $116/month for 1,000 daily tracked keywords.

Semrush

Semrush (aff) is an all-in-one SEO platform trusted by over 10 million marketing professionals and used by leading brands, including Tesla, Samsung, and IBM. Its Position Tracking Tool (aff) lets you track daily rankings at different locations on mobile and desktop, and compare them to your competitors. It also ranked highly in our expert poll of the best rank trackers.

Key features:

  • Collect accurate daily keyword ranking data.
  • Select pricing plans based on the number of keywords and users.
  • Track keyword rankings nationally, regionally, and locally on desktop or mobile.
  • Tag your keywords to allocate them into relevant segments.
  • Get notified of the crucial position changes.
  • Analyze daily SERP feature movements, such as snippets, images, videos, and carousels.
  • View historical daily ranking performance.
  • Run side-by-side competitor comparisons.
  • Generate white-label rank tracking reports.
  • Produce detailed and engaging reports with the Google Looker Studio connector.

Pricing: Semrush starts at $119.95/month for 500 daily tracked keywords.

Nightwatch

Nightwatch is one of the most accurate standalone daily rank trackers that lets you track your rankings on all leading search engines down to the ZIP code level. It’s trusted by companies of all sizes, including Shopify, Scotiabank, and Booking.com.

Pricing: Nightwatch starts at $32/month for 250 daily tracked keywords.

Pro Rank Tracker

Pro Rank Tracker (aff) is a standalone daily rank tracker trusted by over 60,000 SEO agencies and brands worldwide, including Fuel Online, Just Internet Solutions, and GoGoPrint. Its state-of-the-art algorithm gives you fast, accurate, on-demand keyword ranking results.

Key features:

  • Get automatic daily ranking updates, plus on-demand refreshes.
  • Select pricing plans based on keywords and additional users.
  • Follow international and local rankings on desktop and mobile.
  • Track keyword rankings on Google, Yahoo, Bing, Amazon, and YouTube.
  • Monitor SERP feature movements, including local listings and map packs.
  • View historical ranking performance and competitor comparisons.
  • Generate multi-lingual, white-label “live link” reports with daily or on-demand updates.

Pricing: ProRankTracker starts at $13.50/month for 100 daily tracked keywords.

SERPWatcher by Mangools

SERPWatcher (aff) is an easy-to-use daily keyword rank tracking tool. It’s part of the Mangools all-in-one SEO platform used by more than 25,000 customers and trusted by big brands, including Airbnb, Alexa, and Adidas.

Key features:

  • Get daily ranking updates.
  • Receive significant rank changes via email alerts.
  • Select pricing plans based on keywords and additional users.
  • Track keyword rankings at country, state, and local levels on desktop or mobile.
  • Share interactive reports using a link.

Pricing: SERPWatcher starts at $29.90/month for 200 daily tracked keywords.

Advanced Web Ranking

Advanced Web Ranking provides fresh daily, weekly, or on-demand keyword rankings. Over 24,000 leading brands and agencies trust the standalone rank tracker, including Microsoft, Amazon, and MoneySupermarket.

Key features:

  • Get accurate keyword rankings daily or on-demand.
  • Track location-specific keyword rankings at a city, state, or country level on desktop or mobile.
  • Get granular local rank tracking down to the GPS coordinates.
  • Track daily rankings on multiple search engines, including Yandex, Baidu, DuckDuckGo, Amazon, and YouTube.
  • Monitor all types of Google SERP features and compare ranking with your competitors.
  • Build in-depth, white-label reports and share them via a URL link.
  • Integrate ranking data with third-party tools, such as Google Data Studio.

Pricing: Advanced Web Ranking starts at $99/month for tracking up to 7,000 keywords.

Wincher

Wincher is a simple, flexible, and powerful standalone daily rank tracker. It’s used by thousands of people in almost 150 countries, including companies like Philips, SVT, and Bonnier.

Key features:

  • Get daily keyword rank tracking updates and refresh data on-demand.
  • Scale with pricing plans based on keywords and unlimited users.
  • Track your keyword rankings in a specific country, region, or city location.
  • View competitor rankings and get notified if they overtake you or vice versa.
  • Select from 130+ Google search engines and track which keywords have SERP features.
  • Evaluate up to 6 months of ranking history for any added keywords.
  • Generate on-demand white-label reports.
  • Create great-looking reports with the Google Date Studio integration.

Pricing: Wincher starts at $39/month for 500 daily tracked keywords.

SE Ranking

SE Ranking (aff) is an all-in-one SEO platform with a 100% accurate keyword tracking tool. Leading brands like Zapier, Trustpilot, and Hunter Engineering Company use its daily rank tracker.

Key features:

  • Check your keyword rankings daily, every 3 days, or every week.
  • Scale your pricing plan based on the number and frequency of keywords to track and the subscription period.
  • Track your rankings by country, region, city, or zip code level.
  • Check Google, Yahoo, Bing, and YouTube rankings for all locations and devices.
  • Monitor keyword SERP features, including snippets, videos, maps, and Google Ads.
  • Compare up to 20 competitors’ keyword rankings.
  • Share white-label reports via a custom domain.

Pricing: SE Ranking has a scalable pricing structure starting at $39.20/month for 250 daily tracked keywords.

Authority Labs

Authority Labs is a reliable and accurate standalone daily rank tracker that even lets you recover those “not provided” keywords. It’s trusted by marketers and industry leaders worldwide, including Mint, Jobing, and Symantec.

Key features:

  • React to changes with daily keyword rank tracking.
  • Scale with pricing plans based on keywords and unlimited users.
  • Automate local rank tracking and mobile rank tracking with daily reporting.
  • Track location-specific keywords by state, city, or zip code on mobile and desktop.
  • Monitor keywords on Google, Bing, and Yahoo!
  • Track and compare competitors’ keyword ranking side-by-side.
  • Share custom white-label reports via URL link.
  • Integrate rank tracking data in Google Data Studio reports

Pricing: Authority Labs starts at $49/month for 250 daily tracked keywords.

Rank Tracker

Rank Tracker is an all-in-one SEO platform that includes a daily rank tracker to keep track of your site’s rankings in real time. It’s used by marketers from leading companies, including Apple, Red Bull, and Adidas.

Key features:

  • Get daily email notifications for any significant ranking changes.
  • Track keyword ranking globally, nationally, and locally on desktop or mobile.
  • Compare ranking movements side-by-side with your competitors.
  • Track any language on Google, Yahoo, Bing, and Yandex search engines, plus GMB and local rankings.
  • Monitor your keyword SERP features like shopping previews, maps, or reviews.
  • Get an instant visual overview of your historical rank tracking progress.
  • Send daily, weekly, or monthly white-label reports.

Pricing: Ranktracker has subscription plans starting at $24/month for 100 daily tracked keywords.

Google Search Console

Google Search Console is a free all-in-one platform with tools and reports to help you measure your overall search traffic and performance. While you can’t add specific keywords to track (like the premium daily rank tracking software above), you can monitor your daily rankings.

Key features:

  • Analyze daily keyword rank tracking updates.
  • Sort ranking data by keywords, pages, countries, devices, search appearance, and dates.
  • Export data to Google Sheets, Excel, or a CSV file.

Pricing: Google Search Console is free to use.

Which Daily Rank Tracker Are You Going to Try?

There are several things to consider when searching for a daily rank tracker. You want software that provides:

  • Accurate (on-demand) ranking data.
  • Scalability across keywords and users.
  • Location, device, and competitor tracking.
  • Support for multiple search engines.
  • SERP feature monitoring.
  • Historical rank performance.
  • White label reporting.

We looked at the best daily rank tracking software – 5 standalone rank trackers and 5 rank tracking tools from all-in-one SEO platforms.

That’s a lot of tools! But here are my recommendations:

If you’re looking for a robust standalone daily rank tracker, then AccuRanker (aff) is my top choice.

On the other hand, if you want a daily rank tracker that’s part of an all-in SEO platform, then the Semrush Position Tracker (aff) Position Tracking Tool is excellent.

Let us know in the comments which daily rank tracking software you’re using.

The post 10 Best Daily Rank Tracking Software for SEO [2023 Edition] appeared first on Robbie Richards.

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