Google updates financial products policy for crypto ads

Google will update its cryptocurrency and related products policy this month, refining the rules for advertising crypto-related services in the United Kingdom.

As the crypto industry grows, clearer advertising rules aim to protect consumers and ensure compliance with local regulations, fostering a more transparent environment.

What’s changing:

• Beginning Jan. 15, advertisers offering cryptocurrency exchanges targeting the UK must meet specific requirements and obtain certification from Google.
• Ads for cryptocurrency exchanges and wallets will only be permitted if the advertiser is registered with the UK’s Financial Conduct Authority (FCA).
• Hardware wallet ads are allowed, but they must strictly provide storage services without engaging in trading, selling, or exchanging assets.

Certification requirements:

• Advertisers must comply with all local legal requirements and secure Google’s certification to promote their products.
• Non-compliance with these rules may lead to ad disapproval or account suspension.

Why we care. Crypto businesses targeting the UK can now reach audiences through Google Ads, provided they adhere to FCA regulations and Google’s certification process.

This update opens opportunities for regulated crypto firms while ensuring consumer protection through vetted advertisers.

What’s next:

• Google’s policy update will apply globally to all advertisers offering financial products targeting the UK.
• Advertisers are encouraged to review and pursue certification before Jan. 15 to avoid disruptions.

Bottom line. Google’s updated policy reflects its commitment to aligning with financial regulations, creating a safer ecosystem for crypto advertising while supporting compliant businesses.

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