AI isn’t just shaping decisions anymore – it’s starting to make them. That’s the world of agentic commerce, where autonomous agents act before humans even weigh in. In these scenarios:

• Products are evaluated in entirely new ways
• Brand signals take on a different meaning
• “Optimized for people” is no longer enough

On the latest episode of the SEO Unplugged podcast, our colleague Alex Moss joins as a guest to break down what agent-first commerce actually means, how AI agents assess products and services, and what brands should be rethinking now to stay ahead.