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How to Use ChatGPT to Get 10X Better Answers

March 31, 2025/0 Comments/in Web Design News/by

This guide will show you how to use ChatGPT the right way.

Brand new to using it?

I’ll help you skip the rookie mistakes that leave most beginners frustrated.

Tried it before and had an average experience?

No problem. You’ll learn how to refine your approach to get useful, high-quality responses (finally).

Because here’s the thing:

ChatGPT IS a powerful tool. But only if you know how to use it effectively.

Let’s make that happen.

What is ChatGPT (And What Can It Do)?

ChatGPT is an AI assistant that answers your questions like a human would.

It can also generate ideas and assist with writing, problem-solving, and research tasks.

How does it do this?

It analyzes lots of books, web pages, and conversations — this is its training data.

Then, it predicts the most relevant response.

Think of it as a brilliant researcher who’s read millions of books and the entire internet.

It can recall any facts and instantly connect ideas to generate the most relevant answer.

(We talk more about how generative AI works in this article.)

So, what can ChatGPT do?

A surprising number of things.

It can help you:

Brainstorm blog post topics
Plan your content strategy
Debug code snippets
Translate marketing copy into multiple languages
Explain blood test results in simple terms

Plus, depending on the model you’re using (more on that below), it can also:

Generate images using DALL·E:

And handle voice interactions.

ChatGPT Models

OpenAI (the company behind ChatGPT) regularly updates ChatGPT with new training data.

That’s why there are different ChatGPT models.

Each one is optimized for different tasks.

Model	Best For
GPT-4.5	Advanced model for reasoning and creativity. Better pattern recognition.
GPT-4o	General and professional use. Also good for coding & deep analysis. Multimodal.
GPT-4o mini	Everyday tasks. Gives responses faster but lacks advanced tools.
o3-mini	Coding and advanced reasoning, great for problem-solving & logic tasks
o1 & o1-mini	Complex problem-solving but lacks memory and search
GPT-4o with Scheduled Tasks (BETA)	AI automation

ChatGPT Limitations

It’s no secret.

ChatGPT makes things up sometimes (aka a “hallucination).

It’s not really thinking for itself.

Instead, it predicts words based on patterns in its training data.

And sometimes, those predictions are completely wrong.

For example, Łukasz Białozor, an AI consultant, asked:

Who was the sole survivor of the Titanic?

Instead of correcting the prompt, ChatGPT named one person—even though 706 people survived.

Bias is another issue.

AI models like ChatGPT reflect societal biases that exist in their training data. Here’s a simple way to see this in action:

Ask it to draw a nurse. You’ll likely get a woman.

Now, ask it to draw a CEO. You’ll probably see a man.

Here’s what I got:

This gender bias isn’t just limited to images. ChatGPT can perpetuate stereotypes and biases around:

Gender roles and professions
Cultural perspectives
Socioeconomic assumptions
Historical narratives
Geographic representation

For example, when asked about “traditional family values” or “successful business practices,” ChatGPT might default to Western, male-dominated perspectives without acknowledging other viewpoints.

What does this mean for you?

Always cross-reference important facts from multiple sources
Be aware that ChatGPT’s responses may reflect societal biases
Ask follow-up questions to get different perspectives
Use ChatGPT as a starting point, not the final authority
Consider whose viewpoints might be missing from its responses

Remember: ChatGPT is an incredibly powerful tool, but it’s trained on human-created data—which means it inherits human biases. So, use it wisely by staying critical and conscious of these limitations.

How to Use ChatGPT: Step-by-Step Beginners Guide

If you’re new to ChatGPT, getting started is easy.

You’ll be using it like a pro in just a few steps.

Step 1: Choose the Right ChatGPT Account Type

There are three ways to access ChatGPT, depending on what you need.

Guest Access

You can try ChatGPT right away with “Guest Access.” No need to sign up.

Just go to chatgpt.com, and start chatting.

It lets you ask questions and even search the web.

But your conversations won’t be saved.

Once you close the page, everything disappears.

If you’re testing it out, “Guest Access” is fine.

But if you want ChatGPT to act like a real assistant, you’ll need an account.

Free Account

A free account gives you more features and better answers.

For example, the “Reason” feature helps it think before answering, so you get sharper, more accurate responses.

You can also upload files like PDFs and spreadsheets, making it easy to work with large documents.

Another benefit?

Your chat history saves.

You can return to past conversations and pick up where you left off.

Another big benefit is that you can customize ChatGPT responses.

(More on that below.)

So, every time it responds to your questions, it answers in a way that matches your style.

How to Sign Up for Free

Go to chatgpt.com. Click “Sign up.”

Enter a valid email address or sign in using Google, Microsoft, or Apple.

Create a password.

Then, add your name and birthday (both are required).

And finally, choose if you want ChatGPT to remember your conversations (you can change this later).

That’s it. You’re set.

Paid Subscription

If you use ChatGPT a lot, consider upgrading to ChatGPT Plus for $20/month.

This gives you access to all ChatGPT models, including the latest and most advanced versions.

You even get 10 “Deep Research” searches per month.

This allows ChatGPT to search multiple web sources in one query.

You give it one prompt, and it’ll independently search websites, read research papers, compare products, and more.

It’s great when you need to research and visit many websites, such as when you’re comparing products before you buy.

Or when you need to go through scientific journals for research.

Oh, and another benefit?

Faster responses, even during peak hours (7 AM to 5 PM ET).

While free users wait, you keep chatting without interruptions.

Step 2: Tweak the Default Settings

ChatGPT works great out of the box, but a few tweaks can make it even better.

ChatGPT Memory: On or Off?

When you first sign up, you’ll be asked if you want to turn memory on.

But you’re not locked into that choice.

You can change this anytime at:

“Profile” (top right) > “Settings” > “Personalization.”

Turn memory on, and ChatGPT will learn from your past conversations.

You won’t have to repeat yourself every time you start a new chat.

Over time, it’ll remember details and give you more relevant responses.

Turn memory off and every session starts fresh.

This is great if you prefer more privacy.

Or don’t want past conversations influencing future replies.

You can also erase stored memories.

Click “Manage memories” in the “Personalization” window.

And you’ll see a new window where you can erase all memories or delete specific ones.

Personalizing ChatGPT: Make It Work Your Way

ChatGPT doesn’t have to sound the same for everyone.

You can easily customize it.

Just go to “Profile” (at the top right) > “Customize ChatGPT.”

Then, enter basic details like your name and profession.

Next, customize ChatGPT’s personality.

You can specify:

Tone: Friendly, casual, professional?
Response length: Brief and direct or in-depth?
Persona: Strategist, a teacher, or something else?

For example, if you want it to write in Backlinko style, you could type:

Write in the Backlinko writing style. Be direct and cut the fluff. Every sentence should be actionable. Do not use long complicated words when a simpler, shorter word exists.

If you’re not sure what to write, you can ask ChatGPT.

Here’s one way you can do that using your brand’s messaging document.

Upload the brand guide to ChatGPT and write:

Attached is [YOUR BRAND’S] content guideline. In under 1,500 characters, summarize [YOUR BRAND’S] voice, tone, and personality.

Advanced tip: I’ve noticed that ChatGPT doesn’t always stick to the personality I want. If you see that, too, do this:

First, give it this instruction.

“You have different personas. When I write [keyword], use that persona.”

Then, define the persona:

For example, for Backlinko, I write:

“[backlinko]: Be direct. Write clearly. Use short, punchy sentences with a confident tone. Make it easy to skim and focus on real, tested advice. Skip the jargon and write using the active voice. Keep the language simple (6th-grade level).”

Now, whenever I want ChatGPT to respond in Backlinko’s style, I start the chat with [backlinko].

The great thing about this?

You can add multiple personas for different tasks. And then you just add [keyword] to call that persona into the chat.

Some of my favorites include:

[80/20]: Focus only on the 20% of knowledge or actions that drive 80% of results. Prioritize key takeaways.

[teacher]: Break concepts into step-by-step explanations with real-world examples, analogies, and case studies.

The final section in customization is “What should ChatGPT know about you?”

Here, you personalize ChatGPT to your life and work.

What should you add?

Think about how you’ll be using it, then add relevant instructions.

For example, if you’re vegetarian with some dietary restrictions and you often use it for meal planning, you can write:

My family is vegetarian. One of our children has a peanut allergy, and the other doesn’t eat onions. Always make sure that the meals you create follow these restrictions.

Here’s another example if you use ChatGPT for work.

Say you have an ecommerce store.

You could add:

I sell handcrafted plant baskets made from sustainable materials. I have customers all over the world who are eco-conscious. I write in a warm but expert tone. I’m knowledgeable but never preachy. I have a small marketing budget. I do mostly organic content and paid ads.

Control Your Privacy

By default, OpenAI may use your conversations to improve the model.

If you’d rather keep chats private, you can turn this off.

Go to “Profile” > “Settings” > “Data Controls” and toggle “Improve the model for everyone.”

ChatGPT – Improve the model for everyone

Once you do this, it won’t use your conversations for training.

And that’s it.

Your AI is now customized for you.

Go test ChatGPT with a few questions.

And see how well it adjusts based on your customizations.

Still not customized the way you want it?

Go back to settings and keep refining.

Step 3: Learn to Write Better Prompts

If you want high-quality answers from ChatGPT, you need to write better prompts.

Bland or generic answers usually mean a prompting problem.

Why?

Because when you give ChatGPT a vague question, it has to fill in the gaps.

And from what I’ve seen, it plays it safe by giving you the most generic explanations.

You don’t want that.

So how do you fix it?

Let’s get Google to help.

In its prompting guide, Google states that a good, detailed prompt includes four elements:

Task: What you want ChatGPT to do (explain, analyze, compare)
Context: Relevant background info (who, what, where, why)
Persona: The role ChatGPT should take (expert, teacher, consultant)
Format: How the response should be structured (step-by-step, bullet points, examples)

Adding just task + context makes a big difference.

Use all four, and you get much better answers.

Let me show you the difference in answer quality between a basic and an optimized prompt.

A basic prompt:

Give me unique marketing tips for a tour guide.

What do you get?

A generic list that can work for any tour guide anywhere in the world:

Now, add task + specific context:

ChatGPT – Prompt – Unique marketing strategies

Since ChatGPT has specific details to work with, the answer is more relevant.

We’re not done yet.

How about using all four elements using this prompt?

Act as a tourism marketing expert with 20 years of experience. I’ve just started a tour company in Málaga, Spain. The competition is fierce, so I need to stand out. Your task: identify three unique viral marketing strategies. The output should be a numbered list with one real-world example for each.

That level of detail gives you a more hyper-specific answer:

ChatGPT – Prompt – Marketing expert strategies

Step 4: Get Better Results With Frameworks

Frameworks help ChatGPT focus its thinking so its response becomes clearer and more organized.

So, instead of saying, “Give me an SEO strategy,” or “Give me content ideas,” specify a framework.

For example, in the Málaga tour guide prompt above, try using the STP framework (Segmentation, Targeting, Positioning).

You might say:

Act as a tourism marketing expert with 20 years of experience. Use the STP framework (Segmentation, Targeting, Positioning) to develop a unique marketing strategy for a tour guide in Málaga, Spain. Identify a specific segment of travelers, explain the best way to target them, and position the tour guide’s services for maximum appeal.

Much. Better. Answer.

ChatGPT – Prompt – Marketing expert + STP framework strategies

But what if you don’t know any frameworks?

No problem.

Just ask ChatGPT.

All you have to do is choose the best one.

Step 5: Refine ChatGPT’s Responses with Follow-Ups

ChatGPT’s first answer isn’t always the best, especially for complex topics.

How do you improve it?

Keep asking questions.

Here’s what I mean.

Imagine you’re a social media manager launching a smart water bottle that reminds users to drink.

Your first prompt might be:

Give me a list of interactive social media campaign ideas. Context: We’re launching a new product: a smart water bottle that reminds users to drink. You’re a social media strategist with 10 years of experience.

ChatGPT gives you a list:

ChatGPT – Prompt – Interactive social media campaign ideas

It’s a good start.

But it’s not enough to have a clear launch strategy.

So, you dig deeper.

If the reply is too generic, ask for more details.
If the answer is too theoretical, ask for clear, actionable steps.

Or you can focus on one thing in the list.

Keep refining your questions until you have everything you need.

By doing this, ChatGPT becomes more of a collaborative partner.

And you get a final output that’s a blend of AI and your knowledge and topical expertise.

Why not add everything in one big prompt?

You could.

But it’s not always the best approach.

Yes, some prompts are simple enough that they don’t need iterative refining.

But for complex ideas, refining step by step gives you more control over the output.

Personal insight: When conversations with ChatGPT get longer, it can go into a rabbit hole and lose track of the original task. When this happens, I bring it back with a prompt like:

“Go back to the original task. Do you remember it?”

If the response shows that it has forgotten some details from the original prompt, remind it explicitly:

“We were working on [ORIGINAL TASK]. Pick up from where we left off.”

This helps bring the conversation back to the task you set out to do.

Fun Ways to Use ChatGPT for Life and Work

One of the most powerful things about ChatGPT?

It can take on different roles.

It can be your personal assistant, researcher, strategist, problem-solver, and more.

ChatGPT as 24-7 Personal Assistant

ChatGPT can be your assistant for work and daily life.

Need help with life planning, SEO, or optimizing your habits?

Done.

For example, you can use it to review legal documents.

Upload a PDF, like a client agreement, and ask it to explain the legal jargon. Or point out unfair clauses.

ChatGPT – Personal assistant – Document review

It’s great for mundane tasks, too. Like cleaning up video transcripts.

Paste (or upload) the transcript.

And ask ChatGPT to organize it better.

ChatGPT – Prompt – Transcript clean up request

Saves you so much time.

Personal insight: I recently used ChatGPT to help me organize my Obsidian vault (Obsidian is a personal knowledge management tool.)

I wanted a clean, scalable folder structure that matched my use case.

So, off to ChatGPT I went and wrote this prompt:

Create a folder structure for Obsidian that helps organize personal insights, research, and notes. The folder structure should make finding and linking notes easy while keeping things simple and scalable. Strictly limit to five main folders. Make sure it’s organized so it’s easy to expand over time. Your output should be in a clear, hierarchical bullet format.

ChatGPT – Prompt – Creating folder structure

This response gave me a solid starting point to structure my folders.

It also saved me time by giving me a clear framework to customize instead of figuring it all out from scratch.

ChatGPT as Your Analyst

ChatGPT is also great for processing and analyzing data.

A few things it can do:

Clean up raw data
Identify patterns
Extract insights

Side note: Data analysis works best with the paid plan. The free version may not always deliver the same level of detail.

Here’s a great example of how you can use its data analysis capabilities for digital marketing.

Let’s say you run an online store.

You want to analyze your competitor’s Google Shopping Ads using the Product Listing Ads (PLAs) data you got from Semrush.

Do this:

Upload the data to ChatGPT and use this prompt:

Analyze this Product Listing Ad (PLA) data for BestBuy.com from Semrush. Give me the top five takeaways that will help me. Show your work.

Just like that, ChatGPT will identify patterns and trends from the Semrush data:

Expert tip: Want to double-check the analysis? Add “Show your work” to your prompt. This tells ChatGPT to explain its thought process so you can verify and refine the answer.

ChatGPT as a Thought Partner

ChatGPT is great for learning and skill development.

For example, you can use it as a conversation partner when learning a new language.

You can also use ChatGPT to stress-test your thinking.

It can challenge your assumptions and poke holes in your reasoning.

I even use it to analyze my content outlines for writing projects.

Fun fact: Being nice to ChatGPT can lead to better responses. Research shows that using polite, supportive prompts leads to better answers.

Don’t Stop at ChatGPT. Build Your AI Toolkit.

You’re speaking ChatGPT like a native now.

You’ve gone from curious to confident.

Keep using it, the better you’ll get.

But here’s the thing:

ChatGPT isn’t the only AI tool you should master.

Other generative AI platforms excel at different tasks.

Some crush internet research and exploration. And others are great for chatting with real-life characters.

Check which AI tool matches your exact needs in our no-fluff guide to ChatGPT alternatives.

The post How to Use ChatGPT to Get 10X Better Answers appeared first on Backlinko.

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7 tips to write good, high-quality content

March 31, 2025/0 Comments/in Web Design News, Yoast SEO/by

Writing quality content should be a key aspect of every SEO strategy. But when is your content considered good or high-quality? And does quality mean the same for your users as for Google? In this article, we’ll discuss creating content and how you can make sure it hits the mark. It will require some creative writing skills. But don’t worry, you don’t have to become the next big author! By focusing on the right things, you can create high-ranking quality content that your users will happily read.

What is quality content?

That is the million-dollar question. Knowing how to write good content helps you get more visitors, higher conversions, and lower bounce rates. But who determines the quality of your content? The easy answer: your users. However, this also makes creating the right content more difficult. Because every user is different and has a different search intent. They have, however, one thing in common: every user knows what they want.

Although your users eventually determine the quality of your content, you can take a few steps to ensure you end up with well-thought-out, readable, and attractive content. In other words, content that’s eligible to be considered high-quality by your users and search engines. Luckily, a lot of the aspects that users will appreciate about your content are the same as the aspects search engines look for in quality content.

How search engines determine quality content

Search engines want to present their users with the exact content they seek. Content that is helpful, reliable and people-first and aligns with their current search intent. To help you create good content, Google has an acronym that you can consult: E-E-A-T.

Search engines decide on what is content quality by assessing a number of things – relevance, clarity and helpfulness, credibility and uniqueness. This all ties into the importance of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) in any strategy around brand or topical authority.

Alex Moss – Principal SEO at Yoast

The acronym E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. In their ongoing search for the best content, Google has added this acronym to their search quality raters guidelines. They use this to assess and judge the quality of online content. Although it’s especially important for so-called YMYL websites (“Your Money Your Life” – sites that are related to well-being, health, finances or safety), these guidelines apply to all content out there.

Why is quality content important?

Quality content is the foundation of a strong brand, helping you establish authority and expertise in your industry. Well-crafted content speaks directly to the needs of your audience, providing valuable insights that position your brand as a reliable source. Whether it’s through blog posts, social media, or in-depth guides, delivering high-quality content builds long-term relationships with customers, fosters engagement, and strengthens brand credibility.

Beyond its impact on branding, quality content plays a crucial role in SEO. As mentioned above, search engines prioritize helpful, well-structured, and informative content that truly benefits users. By focusing on producing valuable content that answers queries effectively, you can achieve higher rankings in the search results. This leads to increased visibility, organic traffic, and better engagement, which will help you grow your website sustainably. To scale content creation effectively, check out this guide on scaling content. Additionally, if you mainly write content for your clients’ website, make sure to check out our article on writing valuable content that your clients will love.

7 steps to start creating high-quality content

To ensure the quality of your content, there are 7 steps that you can follow. Let’s go into them in more detail.

1. Write for your readers, not yourself

If you have an ecommerce site, you want readers to know about the products or services you offer. If you’re a blogger, you want readers to get to know you and the topics that interest you. However, it’s also important to consider what your users want to read about. What interests do they have? What events or news do they follow that you can relate to your business? And what ‘problems’ are they trying to fix that have led them to your site?

The first step in creating high-quality content is ensuring it contains the information your audience is looking for. To find out what your users are looking for, you have to conduct proper keyword research. This will help you determine what subjects to write about and what words your audience uses. Keyword research also helps your rankings, as more visitors and lower bounce rates tell Google that your page is a good result to show in their search results.

2. Think about search intent and your goal

Search intent is the reason why someone conducts a specific search. It’s the term used to describe their purpose. For example, do they have a question they need answered? Or do they want to buy something online? Someone’s search intent makes a difference in how they consider the quality of your content. If it fits their need at that moment, then they will stay on your page longer. But if they need an answer to a question and the page they land on only tries to sell them products, they’ll be gone before you know it.

Match goals to different search intents

It’s important to consider search intent while creating content for a specific page. That’s why we advise you to match your goals to users’ different search intents. Is one of your goals to increase newsletter subscriptions? Then, you should add that subscription button to pages where users with an informational intent land. Does a visitor have a transactional intent (meaning: they want to buy something)? Make sure they land on a product or category page dedicated to the product they are looking for.

Of course, experience tells us it’s not always that black and white. Still, it’s good to consider your users’ search intent. It helps you determine the focus of your content and what call-to-actions you want to add. A great way to get started is by adopting a content design mindset. This mindset helps you produce user-centered content based on real needs. Also, we recommend looking at the search results for some input to create great content.

3. Make your content readable and engaging

Do you want to get your message across? And do you want people to read your entire blog post or page? Then, make your content easy to read. This means that you should:

Think about the structure of your text and the words you use. Too much text without any headings or paragraphs, also known as a wall of text, tends to scare people off. Use headings and whitespace to give your readers some air while reading.
Try to limit the use of difficult words and be cautious of the length of your sentences. Both can make your content harder to understand, which will slow down and frustrate your reader.
Variation in your text will make it engaging. Use synonyms and alternate longer sentences with shorter ones to mix it up.

Another important thing to focus on: Have fun! And be conversational in your writing. This helps you write high-quality content that is different from your competitors’ and helps users get to know you and your brand.

4. Write with E-E-A-T in mind

Experience, expertise, authoritativeness and trustworthiness can all be used to improve your content. So how can you make sure to include these in your writing? We’ll go through them one by one and give you some pointers.

Share your experience

Although the acronym started as E-A-T, they added another E shortly after. This newly added E stands for experience. They prefer content that showcases knowledge or skills gained through first-hand experience. This can be gained through personal involvement or observations related to the topic at hand. To give an example, someone who has worked as an optician for many years will be experienced in the topic of eyesight. Or someone who has a prescription themselves will also have experience on the topic.

Keep reading: The new E in E-E-A-T, or the importance of Experience »

Be the expert in your field

The second E in E-E-A-T stands for expertise. Although it makes sense that this would be an important factor in determining the quality of content, it is trickier to evaluate. So what Google does is find out what it can about the author itself. What is their reputation when it comes to the topic at hand? What is their background? And what other (reliable) sources are they referring to? When it comes to this criterion, it will pay off to be clear about your expertise and where it comes from online.

Read on: The E in E-A-T: What is expertise? And how to show it? »

Show your authority

Related to expertise, the next letter stands for authoritativeness. An authority can be defined as a person or organization having power or control in a particular area. When you’re an authority on a topic, you often have the proper knowledge on it. That’s why official websites often have a higher chance of being perceived as the authority on a topic. But also aspects like qualifications and being associated with well-known organizations count towards this. If this one is tricky for you, don’t worry. It’s just one of the aspects Google looks for when determining quality. If this one doesn’t fit your blog or business, just focus more on the other letters in the acronym.

Keep on reading: The A in E-A-T: What is authoritativeness? »

Be trustworthy

The last one probably doesn’t come as a surprise, as this is something we all look for when browsing online. The trustworthiness of the content before you. Whether it’s for a product you want to buy or information that you’re looking for, trust plays a big role in how serious you take online content. If it doesn’t feel right, a user will hesitate in the best case and leave your website in the worst. Google’s guidelines are quite clear on how they determine the trustworthiness of a website: “An unsatisfying amount of any of the following is a reason to give a page a low-quality rating: customer service information, contact information, information about who is responsible for the website or information about who created the content.” So make sure to be clear on these and look for other opportunities to show your trustworthiness.

5. Keep your content up to date

Another key element of writing high-quality content is ensuring it’s up-to-date and relevant. This means you have to update your content occasionally to ensure people can find the right information. But why is this so important? It shows your users that you’re on top of recent developments and can always provide them with accurate information. In other words, it builds trust and keeps your audience returning to your site.

Keeping your website and blog posts updated is also important for SEO, as this shows Google that your site is ‘alive’ and relevant. So, make sure you schedule a time to update your content regularly.

Keep reading: 10 tips to improve the quality of your page »

6. Invest time in site structure

The five steps we’ve discussed so far will help you write content that is easy to read and user-centered. Now, we’d like to highlight an equally important step: working on your site structure. It’s important because it will help users and search engines find your content.

Site structure refers to the way you organize your site’s content. When you structure your site well, search engines can index your URLs better. It helps Google determine the importance of your pages and which ones are related to each other. A good site structure allows users to find their way around your site more easily. It will help them find quality content in the search results and on your website. That’s why there’s much to gain from perfecting your site structure.

7. Use Yoast SEO to perfect your content

The last tip I want to share is the content analysis in our very own Yoast SEO plugin. This feature gives you real-time feedback on your content while you’re editing your page in the backend. It monitors whether you use your chosen keyword often enough and in the right places, it looks at text length and gives you feedback on readability. For example, it tells you when you use the passive voice too much, whether you’re using enough subheadings, gives you feedback on word complexity and the use of transition words. All of this and more is available in the free version to help you improve the readability and quality of your content.

The content analysis in Yoast SEO Premium goes a bit further and also does the following:

Allows you to optimize your text for related keyphrases and synonyms
Recognizes different forms of your keyphrase, so you can focus on writing naturally
Recognizes singular and plural, and also tenses of verbs
Gives access to our AI features, like Yoast AI Optimize, suggesting changes in your content
Gives you access to all the Yoast SEO academy courses, including our SEO copywriting training!

Buy Yoast SEO Premium now!

Unlock powerful features and much more for your WordPress site with the Yoast SEO Premium plugin!

Get Yoast SEO Premium Only $99 / year (ex VAT)

A quick recap on high-quality content

Good, high-quality content will positively affect your SEO in the long run. So, before publishing post after post (or page after page), make sure to keep the following in mind. Make sure to write for your readers, make your content readable, match search intent with your goals, be trustworthy, keep your content up to date, and work on your site structure.

The result? Good content that your readers will appreciate. This will positively affect your number of visitors, conversions and eventual revenue. If you want to learn more tips and tricks, make sure to read our guide to SEO copywriting!

Read on: SEO copywriting: the ultimate guide »

The post 7 tips to write good, high-quality content appeared first on Yoast.

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Ad hijacking: Understanding the threat and learning from Adidas by Bluepear

March 31, 2025/0 Comments/in Search Engine Land, Web Design News/by

Ad hijacking occurs when dishonest affiliates create ads almost identical to a brand’s official ads.

They copy headlines, text, and display URLs so potential customers assume these ads are legitimate.

In reality, these affiliates, often involved in affiliate hijacking and other affiliate program scams, send clicks through their own tracking links to earn commissions they haven’t really earned.

When this happens inside an affiliate program, it’s called affiliate ad hijacking.

Many hijackers use an affiliate link cloaker to hide the final redirect, preventing brands or ad platforms from seeing the trick. If someone clicks on one of these fake ads, they land on the brand’s site with a hidden affiliate tag, causing the brand to pay a commission for a visitor who would have likely arrived directly or through a proper paid search ad.

How affiliate hijacking hurts your brand

If ad hijacking and other affiliate scams aren’t stopped, they can damage your business and reputation:

Affiliate hijacking makes brands pay extra commissions on sales they would’ve made anyway.
By running ads on a brand’s keywords, hijackers compete with, or even outrank, the official ads, leading to higher cost-per-click (CPC).
Affiliate ad hijacking also distorts performance data by boosting affiliate sales numbers and cutting into your direct or organic traffic.

Over time, you might make bad decisions, like raising affiliate commissions, based on inflated sales reports. If the hijacker uses an affiliate link cloaker, it becomes even harder to figure out where these sales are coming from.

Spotting ad hijacking

Recognizing ad hijacking can be tricky since the fake ads often look exactly like yours.

However, these signs might help:

Imitation ads: Be cautious of ads that copy your official wording, style, or domain but don’t show up in your ad account. Sometimes the displayed URL is identical except for a small punctuation change or extra keyword.
Sudden sales spikes: If a single affiliate sees a big jump in sales without any new promotion or change in commission, it could be affiliate ad hijacking.
Redirect clues: An affiliate link cloaker may hide the path users take, but you might spot unusual tracking codes in your analytics or strange referral tags appearing at odd times or in certain locations.

Why manual checks often fail

Many brands do a quick check, typing their name into a search engine, to spot suspicious ads. But dishonest affiliates can be sneaky: they might only run these ads late at night or in small cities far from your headquarters.

They may also use cloaking, which sends brand monitors or bots to the real site, hiding any wrongdoing. This means you need continuous monitoring in multiple places, plus advanced detection methods, simple, random checks won’t catch everything.

The Adidas example: Over 100 incidents in 40 days

A clear example is Adidas. Over 40 days, Bluepear uncovered repeated ad hijacking and online ad fraud targeting Adidas’s branded search results.

More than 100 cases of affiliate hijacking were found, with some ads appearing above the official ones. Bluepear also saw at least 245 variations of these ads, all designed to stay hidden.

This shows why brands can struggle to catch affiliate ad hijacking on their own. Scammers often place ads in overlooked regions or at off-peak times.

A quick check at the main office might not show any problems, while they’re actively abusing your brand name elsewhere. Some fraudsters see this deception as standard practice, creating new ad variations until they’re exposed.

How Bluepear helps

Bluepear takes several steps to fight ad hijacking:

24/7 global monitoring: It tracks different locations and time zones, so if an affiliate starts bidding on your keyword at 3 AM in a small city, Bluepear will see it.
Detailed evidence: Every instance of affiliate hijacking gets recorded with clear proof.
Affiliate identification: You can see exactly which affiliate is responsible.
Ads and landing pages: The system stores both the ad and the final landing page, making it easy to show proof if there’s a dispute.
Screenshots: You get actual images of the search engine results page, showing where the fake ad appeared.
Easy violation reporting: Send a summary of the offense (with timestamps and URLs) straight to the affiliate through Bluepear.

In Adidas’s case, Bluepear identified over 100 infringing ads in just 40 days, proof that some affiliates consider trickery a “hijack industry standard.” Because Bluepear constantly checks search engines around the world, it sets a higher bar for compliance.

Some scammers even use multiple affiliate link cloakers or rotate domains to hide. Bluepear’s continuous scanning and data comparisons make it tough for them to stay hidden.

It also simplifies your process – no more struggling with spreadsheets or piecing together incomplete ad reports.

Conclusion

Ad hijacking seriously threatens brands that value their online reputation and affiliate partnerships.

Bluepear’s continuous global checks, advanced cloaking and click-fraud detection, and in-depth reporting features allowed Adidas to uncover more than 100 affiliate hijacking incidents in 40 days, highlighting how common these schemes can be.

By monitoring your branded keywords and using strong tools like Bluepear, you can protect valuable traffic, keep trust in your affiliate program, and guard against needless spending on fraudulent commissions.

Read more at Read More

Shopify SEO: the ultimate guide

March 28, 2025/0 Comments/in Web Design News, Yoast SEO/by

Shopify has become the leading online shopping platform in just a few years. It has become an anti-Amazon, helping small and large retailers worldwide run successful online stores with minimal effort. Although the ecommerce platform makes everything easy, there’s a lot you can do to improve the SEO of your online shop. In this ultimate guide, we’ll help you get on the right track by giving you many tips and tricks. In addition, we’ll tell you the best SEO app, and we have a Shopify SEO checklist for you!

What is Shopify SEO?

While Shopify helps you set up everything correctly from the start, there are some things to consider when considering SEO. As with all content management systems, you must optimize your store to ensure it performs well for customers and search engines.

With Shopify SEO, you’re building a technically sound store that is tuned to what potential customers are looking for. You will use SEO in such a way that you build a much better solution than what your competitors are doing. You use research to find out what customers need, and you use the power of high-quality content to draw people in.

The Shopify SEO tips also have to do with what you do to market your store in other places — both online and offline. At Yoast, we practice holistic SEO and advise you to do the same — it’s the only way to get sustainable results.

Yoast SEO for Shopify

Want to outclass your competitors and boost your Shopify store’s organic traffic? Yoast SEO for Shopify has everything you need, from creating top-notch content to making your products eligible for rich results in Google. Our 24/7 support team and valuable SEO courses will ensure you stay ahead of the curve.

Get it now! »

Does Shopify have good SEO?

Shopify ensures you set up your store quickly and that customers and search engines can reach it. It already has some basic SEO features, and you can use SEO apps such as Yoast SEO for Shopify for many of the other tasks. Of course, this being a closed platform, your control over SEO is limited to what the developers allow.

For instance, you have to use the built-in URL structure and a system to manage your products in so-called collections, but these can be suboptimal and might cause duplicate content issues. In the rest of this guide, we will go through the SEO basics you need to cover and how Shopify and Yoast SEO can help you.

Read on: How to become a Shopify expert »

12 SEO basics for Shopify to get you started

It’s an excellent platform to host your online shop, but there’s a lot you can do to make it perform even better. SEO can help you get your store noticed on Google and other platforms while making it more attractive to potential customers. In this guide to Shopify SEO, we’ll give you loads of tips — and a checklist — to make your ecommerce site successful.

1. Define who you are and what you stand for

To kick things off, we need you to think about who you are. Why does your business exist, and why do you need people to visit your store and buy your products? What makes you stand out from the competition? If everyone sells the same products, what would be your number one reason for people to come to you?

Define a mission for your store. A mission is an effective way of explaining what you have in your head. It provides a line that you can connect to your values and principles. You can use your mission as input for your online store’s SEO and marketing strategy. We have a post explaining exactly what you need to do to define a good mission and what to do with it.

shopify online store death wish coffee has a a good mission. "Rebellious by nature: live with a death wish" — Branding and storytelling are essential — so is having a mission!

2. Conduct keyword research for your store

SEO for your Shopify store must start with keyword research. Keyword research for online stores produces a list of terms you want your products, services, or store to be found. It will also give you insights into your audience, which words they use, which solutions they prefer, and how they behave. If you do it well, you can instantly fill in your SEO strategy for your site.

Various tools out there can help you get those insights quickly. You could use Google Trends, Answer the Public, or more professional tools like Ahrefs and Semrush — Yoast SEO for Shopify even integrates with Semrush. You can even use generative AI tools like OpenAI ChatGPT, Microsoft Copilot, or Google Gemini to inspire you.

Do thorough research and find out which terms are used most often. Find out what people usually search for and which phrases have search volume that you might aim for. Remember that trying to aim for the most popular head terms only might not make the most sense — try to aim for more long-tail keywords that still attract traffic.

It would help if you also looked at the different search intents around your products or services. No one goes from not needing something to buying it in the next second. The buyer journey has a number of steps, and you need to provide content for those steps.

3. Look at what the competition is doing

When doing keyword research, you must also see what your competition is doing. There are a ton of competitors operating in every niche you can imagine. Whenever you are looking at entering a market — or growing your piece of the pie — you must look at the competition. Who are they? What do they stand for? What’s their offering? Their prices? Service? How do they talk about the product? Who are they targeting, and by which terms do they do that?

Looking at your competitors gives you an idea of who to beat. You might find a weakness in their store or a strategy you might use. Or, you can find something that inspires you to work from. Please look at their content; are they writing thoroughly and with expertise about the product? Is that something you can improve on?

Shopify SEO tips in a handy checklist

This is a pretty epic Shopify SEO article, and we can imagine it is hard to keep track of all the great tips. Luckily, we put all the main tips in a handy little Shopify SEO checklist. Download the pdf and get started on the SEO of your store!

4. Write unique and high-quality product descriptions

Together with product photography, product descriptions are the life and blood of your online store. With good product descriptions, customers can get a good feel for a product without having it in hand. The problem is many online shops count on the descriptions manufacturers supply to stores. You can probably guess what that means: the same descriptions litter the web, causing duplicate content issues.

Writing your product descriptions can help you establish trust with the consumer. Having your content in your own words makes you more unique and lets you stand out from the crowd. Do keyword research for the products to determine which terms your consumers use. Use those terms in your descriptions and craft a compelling piece of content from that. Incorporate the details from the manufacturer, like SKU and product titles, but don’t rely on their descriptions.

Helping you improve your product descriptions is one of the standout features of Yoast SEO for Shopify. The app gives you suggestions while writing your descriptions and tips to help you improve both readability and SEO.

Taylor Stitch gives you everything you need to know about a product on one screen

Keep on reading: Product identifiers like SKU and GTIN are essential for ecommerce SEO »

5. Write great titles and meta descriptions

Just as your product descriptions should be excellent, your titles and meta descriptions should also be epic. Title and meta descriptions are essential aspects that you can focus on to improve Shopify’s SEO. Use your keywords tactically and write something enticing those consumers want to click.

Shopify automatically generates titles and meta descriptions based on a straightforward template. You can edit your products’ titles, meta descriptions, blog posts, pages, collections, and general site settings.

Go to a specific page and open the search engine listing preview. Add a title and meta description for the search results pages here. These differ from the regular titles and descriptions, as these are specifically meant for the search results. You might have a specific title visible on your store and choose something else to show on the search results pages.

Quickly edit the information that will show up on the search results pages

You can edit these in Shopify, but Yoast SEO makes this process much more manageable. This SEO app comes with the incredible power of variables — and generative AI. Using variables, you can automatically generate part of the title and the meta description based on your settings. Of course, it’s always better to write both yourself, but this allows you to automate some parts, which can be helpful when you have many products. The same goes for AI in Yoast SEO!

6. Create SEO-friendly URLs in Shopify

SEO-friendly URLs are easy to read, relatively short, and consistent. Unfortunately, the CMS is inflexible, and there is little wiggle room to improve your URL structure. If you sell ugly Christmas sweaters, your Shopify collection URL looks like this:

https://example.com/collections/ugly-christmas-sweaters

The only thing you can change in this setup is the last part. Many people feel that there should be a way to have Shopify give more control over the rest.

7. Fix your site structure with internal linking and proper navigation

One of the most impactful tips to improve your Shopify SEO is fine-tuning your site structure and navigation. The more logical your site is, the better and easier customers and search engines like Google can navigate it and find what they need.

Your site structure should follow a logical path, and your collection system should make sense. Please keep it simple. You can see collections as categories, so use the collections to keep customers from having trouble understanding your site. It’s also nice if they don’t have to wade through a million products to find what they need. Make sure to give the collection overview pages the love they need. At the least, give these a proper description.

Internal links are essential

Internal linking helps you give the most critical pages proper weight. By linking to your product pages from various parts of your online shop, you signal to search engines that these are important. With proper anchor texts, you can identify the destination and tell search engines in words what to expect from that link. All of this helps search engines understand your site.

For your navigation, keep it as straightforward as possible. Use recognizable terms and destinations; your menu should describe where a click would lead. Contact us says a lot more than Touch base, right?

Your most important pages should appear in your navigation. While the age-old three-click rule for navigating to all the pages on your site was debunked quite a while ago, there’s still a lot to be said for keeping everything within reach. Your most important pages should be accessible without digging for them.

8. Make products findable with an XML sitemap

XML sitemaps are like maps detailing all the routes to the different parts of your website. Search engines use sitemaps to discover new and updated content. This also applies to your online shop. Shopify will automatically generate an XML sitemap based on your site structure. Your XML sitemap will include product pages, collections, blog posts, and pages.

You can find your sitemap at the following URL, with example.com being your domain, of course:

https://example.com/sitemap.xml

There’s a set limit for XML sitemaps of 50.000 URLs. As many sites have more than that, they will generate sub-sitemaps with fewer URLs. The Shopify sitemap, for instance, can contain up to 5.000 URLs, after which the platform breaks these up into smaller parts. This also has the added benefit of speeding up the loading times of these sitemaps.

To a certain extent, Yoast SEO for Shopify lets you control what appears in your XML sitemap. For instance, you can add a noindex to determine that a specific page or post won’t appear in the search results. You can also decide whether archive pages should or should not appear in the XML sitemaps. For the most part, though, your out-of-the-box settings will be good enough. But if you want to tailor your crawling, you can.

the advanced settings help Yoast SEO for Shopify set up what goes into the XML sitemap — Yoast SEO for Shopify helps you determine what does and doesn’t appear on Google

9. Streamline the number of Shopify apps you use

While trying out every Shopify app under the sun is exciting, keep yourself in check. Many apps are bulky and heavy on JavaScript. Adding many apps will add much extra code to your store, as everything must be constantly loaded. One of the most crucial performance improvements you can make is to keep the number of apps low. Think about what you need for your store, pick the best apps that do that job, and remove the rest.

10. Optimize images for SEO

Images are an essential asset for every online store. Customers can only get a good feel for the product with great photos. But you need to offer all those images in the best way. Optimizing your images is one of the best and quickest tips to improve your Shopify SEO.

The importance of good product images

Good product images make it clear what a product is all about. It helps consumers view products from all angles without having the product in their hands. Product images need to be good, as they are one of the main drivers of conversion. Good photos also can catch the eye of the shopper. Great photos stand out in visual search engines like Google Images, Instagram, or Pinterest.

Optimize the file sizes

One of the essential tips to improve the SEO of your Shopify store is optimizing your images. It’s also something everyone can do — whether you are a seasoned ecommerce SEO expert or just starting. Optimizing your images, compressing them, and giving them proper names helps!

Lazy loading images

Another effective way to improve the loading times of your images is by lazy loading them. With lazy loading, the images will only load once they appear on the screen. Of course, you should always load all your images, as you want the images at the top of your browser window to always be visible. For the rest, lazy loading is a good choice.

Preventing CLS

While at it, check if your theme enforces width and height attributes on img tags. This helps avoid cumulative layout shift (CLS), one of Google’s metrics to determine your Core Web Vitals scores. CLS happens when elements move around during loading because image boundaries haven’t been defined. This causes jerkiness, and that’s a sign that your user experience is lacking for Google. You can try this by running your online store through Google’s page quality checks at web.dev/measure. You can also learn why and how to optimize your site for CLS on that site.

<img alt="screenshot" src="screenshot.jpg" width="100" height="200">

<img
  alt="{{ image.alt }}"
  src="{{ image.src }}"
  width="{{ image.width }}"
  height="{{ image.height }}"
>

Many sites still have visual elements that can use a proper width and height specification to prevent CLS

Add alt text and good file names

Alt text is crucial for both SEO and web accessibility, and there are essential tips to follow when writing them for your product images. Firstly, it’s vital to be descriptive in the alt tag and clearly and concisely describe the product’s features, manufacturer, and model number.

an example of an alt text added within Shopify images — You can add an alt text in Shopify’s media editor

File names also help Google understand your image. Suppose your file name is DSC37612.jpg, which says nothing about what the image contains. Add something useful. For example, if you sell iPhones and the photo shows a close-up of the back camera of an iPhone 15, you can give the file a name like this: iphone_15_back_camera_closeup.jpg. You see this, and you know right away what the image contains. Try to add relevant keywords as well if it makes sense.

11. Add a blog to your Shopify store

You can create a blog on Shopify quite easily. Compared to WordPress, it has a basic blogging engine that functions appropriately, and you can get started without much effort. Blogging on your ecommerce store can be an excellent way to enhance your SEO strategy as you try to reach an audience via search engines. It’s a beautiful way to offer customers more insights into your products and company.

Starting a blog on Shopify is very easy. Open your online store and navigate to blog posts in the sidebar. You can add a blog post from here by clicking the green button. By default, the blog is called News, but you can change that to anything you want. You could also run several blogs side-by-side. If you need help setting up your blog, we have a more detailed post about adding a blog to your store. Check it out!

If you have Yoast SEO for Shopify installed, there’s another way to improve your blog posts. Click Apps > Yoast SEO, and you’ll see an overview of all your products, collections, pages, and blog posts ready for you to optimize. Open the post you choose to edit, and you’ll get the full Yoast SEO readability analysis and SEO analysis. You can manage everything, from crawling directives for search engines to defining the proper article structured data.

Optimizing your store with Yoast SEO for Shopify it get noticed by Google

Is blogging good for my Shopify store?

Blogging can be a good asset for your Shopify SEO strategy. For many fledgling stores, growth mainly comes from paid ads. Focusing on content marketing through a blog allows you to expand your reach and form a connection with your customers. But, as with everything, it depends on how you use it. Don’t go at it randomly; you need to strategize.

First, you have to determine the goal of your blog. Do you want to reach new customers, build your brand, form a bond with your current customers, or do something else? What type of content would you want to share — or, instead, what content resonates with your customers? Think about how the user might find you — in other words, map out the user journey. And don’t forget about keyword research! Use those insights to build a content strategy for your Shopify store.

When you have a strategy, you can build the blog content on your store. Use cornerstone content as a basis and add articles supporting that main content, so you can fully describe your topic from all angles — and connect everything by proper internal linking. Be sure to write high-quality, unique content that comes across as trustworthy and authoritative.

Yoast SEO for Shopify

Get more organic traffic by creating the best product and blog content. Make your products eligible for rich results in Google. Plus, you’ll get access to our top-notch SEO courses and fantastic support team (24/7). Check out the Yoast SEO for Shopify product page, or get the app now!

Start your trial today! »

12. Finally, pick a good Shopify theme

Your theme is an essential part of your online shop. Your chosen theme influences many things — from branding to user experience to conversions. Everything depends on how awesome your Shopify theme is. Luckily, there’s ample choice in the Theme Store, and many of these should function perfectly fine for your store.

Let’s go over a couple of things you should look out for when choosing a theme:

Determine what you want and need: Will you run a store with a single product or a theme that can handle thousands or more? The theme store has a handy selection of themes for stores with large and small catalogs. What type of design do you need? What options do you need?
Figure out your budget: Themes in the Shopify theme store run from free to a one-time payment of a couple hundred dollars. Check what you are willing to spend. Free works for some, but then you hardly get support from the developer. Paid themes often come with more options and tend to be better built.
Check the themes in the marketplace: Quite a few themes are available. Shopify has even structured these into several collections, such as catalog size or the type of industry, such as clothing or electronics. You can filter on different properties, like features you need for the product pages or what’s available on a shop’s homepage. Now, almost 200 themes are available in the Theme Store.
Read the reviews: You are probably not the first to pick a theme, so it’s a good idea to read the reviews of people who worked with it.
Check the support the developer offers: Every theme comes with documentation and support, but the level and quality of support differ from developer to developer. Read the documentation and check around. Don’t be afraid to ask your questions.
Ensure the Shopify theme is lean and mean: Many themes want everything and appeal to every store owner. But that means that there’s bound to be stuff built in that you don’t need. Keep in mind that all those features come at a price. Try to find a theme that has low overhead and loads lightning fast.
You can try the demos and check out other stores that run the theme: The theme store offers demos for all the themes, and you’ll need to check these out. Also, Shopify provides examples of stores that run the specific theme you are looking at. It’s a good idea to closely examine those online stores and run them through their paces. For instance, run a performance test on web.dev/Measure and see how they do. You’d be surprised at the results.
Check mobile-friendliness: As consumers increasingly use their mobile devices to shop, your online shop must function correctly. Again, the theme store allows you to see a mobile view of the theme.
Test the user experience: The theme store also gives you a good idea of how users might experience the store. Click around, see the various layouts, and check how images load, how the animations work, the structure of the menu, and how it all feels. You can also try out the theme on your store to get an even better sense of how the theme feels and performs.
Pay extra attention to the shopping cart: Does it feel like it wants customers to move through the process as quickly as possible? Or are there elements that take away focus? Are there other distractions? Is there room to expand the basic cart with upsells/cross-sells, promotions, and the like? Test your cart to see if you can reduce shopping cart abandonment rates.

An example of a Shopify theme in the Theme Store

For total control, build your own Shopify theme

Having your own theme built might not be something you start with, but it offers many opportunities to take your store to the next level. With a self-built theme, you are in control, and you get to define what it looks like, what it needs, and how it functions. You can make it as lean or as complex as possible.

Building your theme is a good idea if you reach the limits of what’s possible with a pre-built theme. Only so much customization is possible in an existing theme — both in a technical and design sense. You have much more control over the conversion optimization options if you do it yourself.

Building your theme is quite complex, and you must consider what you want and need. It would help if you planned to ensure you avoid issues later. Of course, it’s possible to go into the nitty-gritty yourself, but there are also agencies out there that can help you get this done. The developer section of Shopify has ample documentation to help you learn more about building and adapting store themes.

8 technical SEO optimizations for Shopify

Much of what you should focus on for Shopify SEO in your day-to-day activities is content-focused. You are working on your product descriptions and content marketing, and you won’t be rebuilding your theme every day. Still, there are several things you can do to improve your Shopify store in a technical SEO sense. Let’s go over a couple of highlights.

1. Optimize for speed

As a managed platform, Shopify works hard to provide users with a speedy experience. Shopify focuses heavily on speed to help customers quickly improve those all-important loading times. Fast converts!

If your store loads slowly, customers will leave it and try a competitor. Luckily, the CMS prioritizes performance. For instance, it has an automatic content delivery network (CDN) for hosting your content on servers near your customers. In addition, it has a performance report that gives you insights into how well your store is performing regarding loading speed. For this, Shopify uses Lighthouse to get real-world results on your store’s performance.

While it provides a good platform by default, there are other things you can do to speed up your online store. For one, you should pick a highly optimized, lightweight theme — or get one built based on your specifications. Ensure that you properly optimize images on your site and take care not to use too many photos. Discard those sliders — nobody uses these anyway — and don’t install tens of apps you hardly use.

an example of a Lighthouse test run in Chrome from Shopify store — Regularly running a Lighthouse test gives you great insights into the performance of your Shopify store

2. Prevent duplicate content

We’re talking about duplicate content when a product or content appears on multiple URLs. This is not ideal, as Google might need clarification about the main one. Therefore, duplicate content can hinder your search performance.

Thanks to Shopify’s preference for collections, a specific product you add to a collection will be visible on two different URLs:

https://example.com/products/alien-ugly-christmas-sweater

and:

https://example.com/collections/ugly-christmas-sweaters/alien-ugly-christmas-sweater

Not ideal! Luckily, the second one is canonicalized to the first one, but this causes a headache. Recent themes, like the Dawn Shopify theme, have improved and now automatically output the correct URL.

3. Working with product variants

Shopify works well with product variants like sizes or colors. You have plenty of options to make different combinations of whatever you like. The thing with variants is that it’s hard to get them to show in Google properly. You might not need that depending on your needs, but if you want the different variants of products to be indexed, you might be better off turning your variants into individual products.

Of course, you must provide sufficiently different product descriptions for each to appear individually in Google.

4. Faceted navigation or product filters

Shopify has only a handful of filtering options for your online store—no Amazon-style mega menu for you! Luckily, there are ways to add more filters to your navigation. There are two options: add your custom filters if you use an Online Store 2.0 compatible theme or add an app to manage them.

The first option is relatively straightforward but might be limited, while the second option opens up a world of possibilities. Product filter apps give you more control over how you want to categorize and visualize the faceted navigation. They also come with intelligent options that make it easier to load filters based on loads of variables dynamically.

Whatever you pick, ensure that the parameters generated by the faceted navigation don’t end up in the search results pages — block them in the robots.txt liquid file with a disallow rule.

Here’s an example of a faceted URL :

https://www.allbirds.com/collections/mens?bestFor=everyday&hue=red&material=wool

5. Editing robots.txt to determine what ends up in search engines

The e-commerce platform hired top-notch SEO people to help expand and improve its capabilities. One of the things that came out of that team pretty quickly was the new ability to edit the robots.txt file. Having complete control over robots.txt gives you more ways to control what Google can and can’t do in your store. This takes away one of the most significant issues SEOs have with Shopify.

The robot.txt file is one of the crucial tools that you can use to optimize your online store or your website. It gives a way to tell Google how you want them to crawl the site. Ideally, you use this to prevent search engines from crawling less critical pages or sections of your site. For huge ecommerce sites, this is very important.

You can find your robots.txt file at https://example.com/robots.txt. Here’s what a standard robots.txt of Shopify looks like:

User-agent: *
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkout
Disallow: /54914154724/checkouts
Disallow: /54914154724/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association

Shopify automatically disallows crawling for several parts of the store. It does this well; most users don’t have to touch this file. However, adding rules to ensure that more advanced features don’t generate duplicate content in the search results for more complex or expansive sites might make sense.

You can edit the robots.txt liquid file by visiting your Online Store admin page. Go to the theme section and select Actions > Edit code. Find the template section and click Add new template. Click the dropdown and select robots.txt from the bottom. Click Create Template, and you can start editing.

6. Structured data for your products

Structured data is essential in this day and age. This data is coded in a specific vocabulary — Schema.org — that search engines read to better understand your website. Structured data describes every part of your website to Google, so it knows all about your authors, articles, types of pages, businesses, and how they connect. Of course, there’s also Schema structured data for products.

With product structured data, you can describe your product to search engines. You’ll tell them about the product’s name, description, images, SKUs, prices, reviews, etc. Search engines like Google might give your product listings rich results in return for this valuable information. A rich result is a highlighted search with price information, availability, and even star reviews. Getting this is essential for online shops.

an example of a rich result in google for a product powered by structured data — An example of a rich snippet for a product in Google

Luckily, most themes and Shopify itself output some product structured data. If you need a more complex setup without coding, you can use one of the structured data apps in the App Store. But there’s also another possibility: Yoast SEO for Shopify.

Yoast SEO for Shopify outputs structured data automatically

On WordPress, Yoast SEO has one of the best implementations of structured data out there. We built a complete graph that describes and connects every nook and cranny of your site. Google loves this! We bring that to Shopify in our Yoast SEO app so we can help you tell Google all about your products and their details.

You must follow some steps to get Yoast SEO to output Schema. A lot of structured data is added automatically, like Product information on product pages, but we need your input on other details. First, go to Apps and open the Yoast SEO for Shopify app. Go to the settings and click the Schema tab in the sidebar. Click Site Representation and fill in your store name, upload a logo, and fill in the social profiles. Now, your site is ready to rock.

Schema structured data for your articles and pages

Yoast SEO does a lot more with Schema structured data. For instance, we tell Google about your business — the name, logo, and social handles. The SEO app is flexible, so you can determine which parts of the Schema structured data you want to turn on or off should you ever want to integrate with another service.

Yoast SEO for Shopify has an additional structured data option to set yourself up for posts and pages. You can now describe the pages in detail. For instance, you can tell Google that your contact page is exactly that using a simple selection in the app. After that, Yoast SEO will add ContactPage Schema structured data to your contact page — ready for Google to enjoy.

This also goes for articles. Yoast SEO adds Article structured data to every article by default, but you can easily change this. There are news articles, reports, scholarly articles, and more options. By defining this, you give search engines more details on what they can find on the page, and they have to guess less.

7. Manage your redirects

Redirects are incredibly important and helpful when working on your site structure. With a proper redirect, you can send a customer from one URL to another URL without them noticing it. This is useful when you remove pages or products and don’t want people to stumble on dead links.

Shopify has a redirect feature built in. For one, it automatically adds a redirect when you change the slug of an existing post. If you need to do large-scale work on your site, you can upload CSV files with your redirects. You can also use the URL redirect feature in the admin settings navigation section. It’s a straightforward redirect feature with just two fields: one for the old URL you want to redirect and one for the new URL you want the old one to point to.

Shopify has a simple redirect manager in the backend — You can manage redirects via a simple URL redirect feature

8. Add your store to Google Search Console

With Analytics, Google Search Console is an essential tool for insights into your store’s performance in search. It gives you an idea of how your site does in a technical sense — crawlable, fast, and with valid structured data — and in a visibility sense. How do people see your pages and products, and how do they interact with them? Adding your store to Search Console is a must.

A quick rundown

Adding your Shopify store isn’t complicated:

Open Search Console and log in,
Add a new property
Choose either way if you’ve bought your URL from a third party
Choose the URL way for your examplestore.myshopify.com or examplestore.com URLs you got from Shopify (this is the only way that works)
Temporarily turn off the password protection (if needed)
Enter your domain name (including https://)
Copy the HTML file
Open your site theme settings
Click Actions > Edit code
Find the theme.liquid file and paste in the HTML tag below the head tag
Save and wait for Google to verify your site

Yoast SEO for Shopify makes adding the verification code to your ecommerce store easy. You no longer have to touch any code to do that! Open the Yoast SEO app, go to the settings, and click on Webmaster tools in the sidebar. Find the webmaster tool you want to verify — Google, Baidu, Bing, or something else — and paste the verification code you received into it. Click Save, and you are good to go. Check the head of your site to see if the code is correctly added

What are the biggest SEO issues with Shopify?

Shopify is one of the best ecommerce platforms out there. It does most things reasonably well, and with some finetuning and care, it’s a solid platform to build your online store.

Most SEO issues arise from its handling of different products and their variants. Products on the ecommerce platform can live in multiple places/URLs in your online store, and that can confuse search engines. Luckily, the CMS adds canonical URLs to signal to search engines that the one in the /products/ section is canonical. Unfortunately, you cannot do much about this, but be aware of the limitations.

Another area people could improve is Shopify’s rigid URL structure. It uses a system based on subfolders, making for unnecessary long URLs. For instance, you can find the contact page on a regular site on example.com/contact/, but on a store, that’s always example.com/pages/contact. Unfortunately, there’s nothing you can do about this.

Shopify is listening to its community and has begun to roll out several improvements that make it even more attractive as an ecommerce platform. Let’s hope they keep their focus and help you get the best results with your store. In the meantime, SEO apps like Yoast SEO for Shopify and the tips and checklists in ultimate guides like the one you are reading now help alleviate the various issues.

What is the best SEO app for Shopify?

Shopify is extendable, and you can choose from a broad selection of apps that help you improve your store. Some apps help ship your products, design your store, and offer customer services. Too many to choose from! Of course, there are also some SEO apps to take note of.

Some apps help you optimize images, others help with Schema structured data, and there are all-in-one SEO suites. The best one? We’re biased, but we think Yoast SEO stands out from the competition.

Yoast SEO for Shopify: Your SEO expert

WordPress fans have enjoyed using Yoast SEO for more than a decade — it’s the most popular SEO plugin for a reason! Yoast SEO is for SEO experts by SEO experts. But we didn’t make it for experts only. We’ve made SEO accessible so everyone working with WordPress can use Yoast SEO and get a fair chance in the search results. Over 13 million websites trust Yoast SEO, and our WordPress SEO app has over 25,000 five-star reviews on wordpress.org. Now, Yoast SEO is also available for Shopify. We’re ready to help shop owners get more out of their stores.

Yoast SEO for Shopify helps store owners improve their site technically and comes with an advanced SEO and readability analysis. The app will suggest improvements to your product page descriptions, helping you create the best ones.

These analyses also work on your Shopify blog. Content marketing plays a massive role in getting your store noticed on Google. The Yoast SEO app helps you write high-quality, readable content that resonates with potential customers.

Yoast SEO for Shopify listing in the app store — Yoast SEO for Shopify helps you write awesome product descriptions that serve both customers and search engines

The best structured data for your Shopify store

To enhance your Shopify store’s organic traffic, it’s crucial to capitalize on the benefits of rich results, which increase search visibility and edge out competitors. Yoast SEO provides rich structured data/Schema.org output in JSON-LD format, supporting various types such as Product, Organization, WebSite, WebPage, BreadcrumbList, Article, and Offer. Yoast SEO also ties all its structured data together in a single graph, which helps search engines understand your store.

Additionally, Yoast SEO has integrated with the popular review apps Judge.me, Loox, Ali review, and Opinew, to generate the necessary AggregateRating schema to show your reviews in Google. Furthermore, the Yoast SEO breadcrumb block can conveniently be added to Shopify themes v2.0 to increase your store’s structured data and help boost its organic traffic.

Product variant schema

Product variant schema allows you to organize items like size, color, or material under one parent product to improve how Google displays them in search. Using properties like brand for the manufacturer, color, material size, and unique identifiers like sku, you can define each variant clearly. Adding this structured data helps search engines understand and showcase your product variations more effectively. Our Shopify SEO app makes it easy to implement this schema, ensuring your variants are optimized and compliant with Google’s guidelines.

Yoast SEO for Shopify outputs structured data for product variants shown here with an example of t-shirt product data — Yoast SEO for Shopify outputs a lot of structured data for product variants

Of course, that’s only part of what the SEO app does. Be sure to check out the product page for Yoast SEO for Shopify or the Shopify SEO app store listing to find out more. In addition to the app, our SEO content gives you all the knowledge, tips, and tricks you need to make the most out of your SEO.

The Yoast SEO for Shopify training improves your skills!

In this guide, we gave an overview of what you can do to improve the SEO of your store. Of course, there’s more to the CMS — and to ecommerce itself. Luckily, we can help you on both fronts. Our SEO solutions come with training courses, and Shopify is no different. You’ll find an ecommerce SEO online course and training explicitly showing how to properly set up Yoast SEO for Shopify. Be sure to check out Yoast SEO Academy. Please try the ecommerce and Shopify training and bring your online store to the next level.

Conclusion on Shopify SEO

Shopify is a popular platform for hosting your online store. Rightly so, because it is easy to use and performs well out of the box. Of course, there are many things you can do to improve your store’s performance by focusing on Shopify SEO. This ultimate guide to Shopify SEO gives you an excellent place to start.

Don’t forget to download the Shopify SEO checklist and sign up for Yoast SEO for Shopify!

The post Shopify SEO: the ultimate guide appeared first on Yoast.

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What Are Pageviews? (How to Track and Improve Them)

March 27, 2025/0 Comments/in Web Design News/by

Pageviews are a web analytics metric that counts each time a visitor loads or reloads a page on your website.

Each instance of a user viewing a page is one pageview, regardless of whether the same user views the same page multiple times.

Tracking pageviews helps you measure traffic volume and understand which content attracts the most attention.

But:

Pageviews are not the most important metric you should track. I’ll explain why below, but first let’s clarify what they are in the context of a few other metrics.

Pageviews vs. Users vs. Sessions

Pageviews represent the total number of times people view your pages. If someone visits your homepage, clicks to your blog, then returns to your homepage, that counts as three pageviews.

Unique pageviews, on the other hand, combine multiple views of the same page during a single session. If that same visitor views your homepage twice in one session, it would count as just one unique pageview.

In the context of analytics tracking tools, unique pageviews were a Universal Analytics metric. Google Analytics 4 (GA4) doesn’t track unique pageviews.

Further reading: Google Analytics 4 (GA4): Ultimate Guide and Tutorial

A user is an individual person visiting your site. A session is a group of interactions one user takes on your site within a given time frame.

Here’s an example of how these all tie together:

Imagine someone discovers your site through Google. They land on your homepage, check out your about page, read a blog post, go back to the homepage, then get distracted by a phone call.

Two hours later, they return to your homepage, browse your product page, and then make a purchase through your checkout page.

Here’s how your analytics would count this activity:

Users: 1
Sessions: 2 (the initial visit and the return visit)
Pageviews: 7 (homepage, about page, blog post, homepage, homepage, product page, checkout)
Unique pageviews: 6 (the double homepage visit in the first session would count as one unique pageview)

Users, Sessions, Pageviews & Unique Pageviews

Understanding these distinctions helps you interpret your data accurately and make better marketing decisions.

For example, a high pageview-to-user ratio means visitors are exploring multiple pages on your site. This is generally a good sign of engagement.

This is just one reason it’s important to track pageviews alongside other metrics.

Why Pageviews Aren’t the Most Important Metric to Track

Pageviews tell you how many times your pages are being viewed by your audience.

But they don’t tell you:

If those visitors had a good experience
If they want more of your content
If they want to buy from you

That’s why pageviews are sometimes described as a vanity metric.

Sure, it feels great to see that graph trending upward. But more pageviews doesn’t automatically mean more business.

Put it this way:

Would you rather have 100K monthly pageviews with a 0.1% conversion rate, or 10K pageviews with a 3% conversion rate?

The big number is attractive, but the math is clear: the latter gives you 3x as many conversions (300 vs. 100).

But what about 100,000 pageviews and a 0.3% conversion rate? You’re still getting the same number of conversions, and you’re reaching a much bigger audience.

I’d still take the 10K visitors with the 3% conversion rate.

Why?

Two reasons:

Higher conversion rate means I’m better catering to what my audience actually wants
There’s room to scale that 10K with a high conversion rate for even more conversions

If my realistic target market is 200K people per month, I can only double my audience size with the first example. With a 0.3% conversion rate, that would be a total of 600 conversions each month.

But with the 10K example and a 3% conversion rate, there’s room to potentially scale my audience size by 20x. While obviously a big feat, this could eventually lead to 6,000 new customers each month.

Pageviews vs Conversion Rate – Potential

Obviously this is a major simplification. There are factors like marketing fatigue, limits on the number of potential customers that would ever become paying customers, and limits on my own abilities to scale.

But I’d always take a smaller, more engaged audience that converts more often over a larger, less engaged one.

In organic search, this means meeting the search intent. For paid ads, it could be a matter of producing great creatives and landing pages.

Conversion rates aren’t the only metrics to track either. Other important ones include:

Average order value (AOV)
Customer acquisition cost
Customer lifetime value
Return on ad spend (for paid advertising campaigns)

These metrics tell you how well you’re positioning your products, how targeted your audience is, and how effective your ad campaigns are. Insights you can’t get from pageviews alone.

Pageviews, Cookies, and Bots

There’s another reason you shouldn’t just pay attention to pageviews: you can’t always trust the numbers.

With a focus on privacy, the digital world is trying to move away from tracking measures like third-party cookies.

Tools like Google Analytics rely on cookies and tracking codes to track pageviews, so user consent levels can affect the numbers.

You might have 500 people visit your page in a month. But if 250 of them decline your tracking cookies, your analytics will be off by 50%.

Not only that, but we also can’t ignore the potential for bot traffic. Google Analytics does a reasonable job of filtering these out, but it’s not perfect.

So you can’t always take your pageviews metric at face value.

But which numbers don’t lie?

Your conversions.

Bots don’t tend to buy things, and even if a user denies cookies, they can still sign up to your email list, download a template, or buy your products.

This is why your bottom line metrics are far more important to track than just watching your pageviews number.

Further reading: Conversion Rate Optimization: The Definitive Guide

With that said, pageviews do matter a lot in certain contexts.

When Pageviews Are Actually Important

Pageviews are an important measure of your overall reach. This in itself is helpful as a site owner.

But pageviews are particularly important in a few other cases.

Display Ads

If you run display ads on your site, pageviews directly impact your bottom line. More eyeballs on your pages typically means more ad impressions and more revenue.

That’s because display ad networks tend to pay on an RPM basis, or revenue per thousand impressions.

This is why news sites and entertainment blogs in particular obsess over pageviews. Their business models depend on it.

Brand Awareness

When you’re trying to grow your brand awareness, getting more pageviews indicates you’re reaching a wider audience.

If your goal is simply to get your brand in front of as many people as possible, it makes sense to focus on pageviews.

How to See Pageviews in Google Analytics

Google Analytics is the interface most people will likely be familiar with when it comes to tracking pageviews. They’re no longer actually called pageviews, and are simply referred to as “views” now.

But for all intents and purposes, they’re the same thing.

How to Find Pageviews in GA4

Google Analytics 4 works differently from Universal Analytics, which it fully replaced in 2024. Instead of focusing on pageviews by default, it’s built around “events,” and pageviews are just one type of event (labeled “page_view”).

You can see your site’s total pageviews on the overview page in your GA4 property. If it doesn’t display by default, just click the drop-down and set it to “Views.”

But to see pageviews by page, first click “Reports” > “Life cycle” > “Engagement” > “Pages and screens.”

You’ll end up on the “Pages and screens” report.

This shows a graph and table of your pages with the most pageviews (again, just called “views” in GA4).

If you scroll down, you’ll see a table with page views, along with other metrics like users and information about engagement.

You can sort by pageviews to quickly see which of your pages are underperforming.

You can also search for specific pages to track their performance:

How to See How Many Pageviews Other Websites Get

Understanding how many pageviews your site gets is clearly useful. But it’s even more useful when you can compare that number to your competitors.

You can get an estimate of how many pageviews a site gets using a traffic checker, like our free traffic checker tool:

However:

There’s no fully accurate way to see how many pageviews another site gets without seeing its analytics dashboard.

Measuring pageviews accurately requires you to have a pixel or code snippet on your site. If it’s not your site, you can’t see how many times that snippet fires.

Other tools simply measure estimates based on various data sources. These could be their own user panels or publicly available data sources.

Their accuracy varies widely depending on the site’s size and industry. They tend to be more accurate for larger sites with more traffic (as they’ll naturally just have more data to use).

So they’re best used for understanding trends, rather than absolute numbers.

Here’s an example:

Imagine you’re the owner of Mountain Bean Coffee, a brand that offers specialty coffee. And let’s imagine you know from GA4 that you get 22K pageviews per month.

You identify a few of your competitors, and you want to compare their pageviews to yours. You know you can’t get 100% accurate numbers. So instead, you look for a trend by entering them all into a traffic checker tool.

You stick your site in, and it tells you that you get 16.4K visits per month.

Even though this is lower than your actual pageview count, this is your baseline that you’ll use to compare to your competitors.

You pop three competitors into the same tool, and it suggests you’re somewhere in the middle when it comes to traffic levels:

MakersCoffee.com: 4.6K
PressCoffee.com: 8.2K
DrinkTrade.com: 303.9K

You can see you’re driving more traffic than some competitors (like Maker’s Coffee). But you’re not at the level of Trade Coffee yet.

You know these aren’t the exact numbers of pageviews they get. But you can use this as a guide going forward.

For example, imagine Press Coffee’s number of visits increased to 20K while yours only rose to 18K.

Their estimated count is still lower than your actual count. But you can probably be quite confident they are now getting more pageviews than you.

Monitor More Than Just Pageviews

While pageviews can be a useful indicator of site traffic and content popularity, they’re just one way to track website performance.

For most businesses, the metrics that matter most are those that directly impact revenue and growth. Like conversion rates, customer acquisition costs, and lifetime value.

For more on tracking what matters to your business, check out our guide to SEO performance and results.

The post What Are Pageviews? (How to Track and Improve Them) appeared first on Backlinko.

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How to Use AI for Writing Exceptional Content (7 Best Practices)

March 26, 2025/0 Comments/in Web Design News/by

If you publish writing, you’d be crazy not to use artificial intelligence.

It’s like telling a carpenter not to use a drill. You can build a deck without one. But why would you?

Writers have always embraced new tools to improve their craft.

The challenge with AI, or any technology, is that we want the easy way out.

We hope the tech will magically automate everything. And for mediocre content, AI is the perfect solution.

But creating exceptional content is HARD. No matter what tool you use.

For example, I used AI extensively to write this article.

Yet, it still took me 40+ hours to produce.

Why?

AI has made me realize how much I can improve my content. And you can, too.

I asked our content team about how they use AI in their writing and editing.

Our senior writers Yongi Barnard, Kate Starr, Shreelekha Singh, and senior editors Chris Hanna and Chris Shirlow shared their workflows and insights, which I’ll feature throughout this article.

These talented folks help Backlinko generate almost 800,000 sessions per month.

Below are seven timeless writing practices supported by AI.

Let’s start with planning your writing project.

1. Use AI to Define Your Audience

Without a deep understanding of your audience, even brilliant insights can fall flat.

AI makes reader research way easier.

You can analyze thousands of real conversations in minutes. No need to spend weeks on interviews or surveys.

A Faster Way to Do Audience Research

Using this article as an example, I wanted to understand how people felt about using AI for writing.

The best place for unfiltered thoughts? Reddit.

So, I Googled “reddit using ai to write good content” and found dozens of threads.

Google SERP – Reddit using AI to Write Good Content

I gathered a handful of community discussions and exported them as PDFs.

Then I gave Claude the following prompt:

I’m researching for a piece about using AI to write good content. I’ve attached five relevant Reddit threads. Please analyze these conversations and create a table of:

Desires: What do people want to achieve?

Pain points: What problems or challenges do they face?

Objections: What concerns or resistance do they express?

For each theme, please include a relevant supporting quote from the discussions.

The result was eye-opening.

The analysis revealed patterns I hadn’t considered.

It also included quotes that captured the audience’s raw emotions and language.

This helped me ground my writing in real experiences.

You don’t have to follow my exact process. For instance, Kate Starr, our senior writer, uses various sources for audience research:

“I often feed different data sources to AI. This includes Google’s People Also Ask sections and client conversation transcripts. The key is finding real conversations where your target audience expresses their challenges.

I recently took a consulting call transcript and created a detailed customer persona. This helped shape our entire content strategy”.

The key is to use AI to:

Process large amounts of audience data quickly
Identify patterns you might miss manually
Connect insights to real human experiences through quotes

Tip: Create a folder of interesting community discussions. When you find an engaging thread, save it immediately. You never know when that insight will be useful for future content.

2. Use AI to Find Your Unique Angle

It’s easy to get inspired by popular content in your field and remix those ideas.

That’s exactly what AI does by default, too.

A better approach?

Find perspectives that other content and most LLMs overlook. This makes your writing fresh and engaging.

Here’s how to do it in three simple steps.

Step 1: Gather Your Source Material

Find the top 3-5 posts for your topic.

You can do this for social media posts, articles, and emails (if you have access).

For instance, I found three posts on AI writing and copied them to a Google Doc before exporting the text file.

Step 2: Get AI to Summarize the Data and Suggest Ideas

Take your source materials from Step 1 and ask AI to create a comprehensive analysis.

Here’s a prompt:

I’ve shared several articles about [TOPIC]. Please analyze them and create a detailed breakdown with these categories:

Common Patterns:

List 3-4 approaches that appear frequently

Include specific examples from the articles

Note any patterns in structure or presentation

Assumptions Made:

List 3-4 assumptions these articles make without questioning them

Point out any gaps in evidence or logic

Identify claims that could use more support

Missing Views:

List 3-4 important perspectives that aren’t being discussed

Note any audience needs that aren’t fully addressed

Highlight opportunities for deeper coverage

Notable Elements:

List any unique or particularly effective approaches

Point out strong evidence or examples

Identify innovative structure or presentation

Here’s the output for using AI in writing:

Category	Details
Common Patterns	Tool comparisons focusing on features over strategy Basic “input/output” workflow examples Generic productivity benefits without specifics Heavy focus on prompt engineering
Assumptions Made	More AI usage automatically means better content Readers already understand AI fundamentals One-size-fits-all approaches will work Ethical concerns can be handled with simple disclaimers
Missing Views	Quality control processes and measurements Strategic frameworks for tool selection Real examples of human-AI collaboration Cost-benefit analysis for different approaches
Notable Elements	One article included detailed workflow diagrams Another featured mini case studies of failures Several had good ethical guidelines One included original research on AI output quality

After analyzing, ask the AI for new ideas based on the opportunities it found.

Here’s what Claude came back with for this article:

Step 3 – Analyze and Refine Your Angle

Sometimes, the angles are usable with the first output.

But often, it’s a dance between you and the robot to find something compelling.

Here’s how this process shaped this article:

While plenty of tool comparisons and basic workflows existed, few posts offered strategic frameworks for using AI effectively.

As I dug deeper, I noticed something more fundamental.

Everyone was focused on making writing easier. Tools, prompts, shortcuts.

But they were missing the tough reality:

Creating top-notch content is difficult. With AI or not.

That became my angle: How to use AI thoughtfully while embracing the necessary work of writing great content.

Pro tip: Your first insight often leads to an even better angle. Don’t be afraid to evolve your thinking beyond what the initial analysis shows.

3. Use AI to Create An Outline

Nearly every exceptional piece of content starts with a detailed plan. But many writers skip this step.

You risk wasting hours writing in circles or missing the brief entirely.

That’s why our team never writes a draft without a thorough outline.

With AI, creating that outline just got a lot easier.

Further reading: What is a Content Brief? (+3 Templates)

Strengthen Your Draft Outline Through Collaboration

It’s tempting to ask AI to create your entire outline (losing your unique perspective). Or ignore AI completely (missing valuable insights).

A better approach?

Treat AI as a thoughtful discussion partner.

Our senior editor, Chris Shirlow, emphasizes using AI strategically during outlining:

“I use my own competitor analysis to create outlines first. Then, I’ll use AI to spot potential gaps. For example, when outlining an email marketing guide, AI might suggest adding a section on automation that I hadn’t considered”.

The key is to start with your own research. This ensures the foundation reflects real expertise. Then, use AI to refine and expand your thinking.

With this article, for example, I started with some loose structural notes:

Demand
Audience
Angle
Structure
Research
Writing
Visuals
Enhancements
Editing

Then, I prompted Claude with some attached reference material.

Hey Claude, I’m writing an article about using how to use AI to write better content. I’ve prepared my brief and a very loose outline. I’ve also attached an article that inspired the idea.

What are your initial impressions of my approach?

Claude’s analysis (I’ve summarized the output):

Strong Points

AI positioning: Framed as a tool (like a carpenter’s drill) rather than a replacement

Realistic expectations: Acknowledges content creation remains challenging (40-hour example)

Timeless focus: Principles over specific AI tools/prompts for longer relevance

Credibility: Using concrete case studies and personal examples

Areas for Development

Structure: Consider combining overlapping principles (e.g., “Audience” and “Research”)

Implementation: Add more specific examples of AI enhancing each practice

Meta-narrative: Strengthen how we’re using AI to write this very article

Balance: Include section on AI limitations for completeness

From the AI’s first output, we started our collaboration.

Claude helped me name each element “practices” instead of “tips.

We challenged each other on the substructure of each practice.

Then it suggested H2s—many of which I didn’t like.

Through a LONG chat and many pauses of me returning to my document, we landed on an outline.

Here’s how the structure evolved through discussion:

Version 1	Version 2	Version 3	Version 4	Version 5
Demand	Deep Research: Moving Beyond Surface-Leval Facts	Talk to Your Customers First	Define Your Audience	Use AI to Define Your Audience
Audience	Audience Understanding: Creating Content That Deeply Resonates	Build Your Audience Map	Find Your Unique Angle	Use AI to Find Your Unique Angle
Angle	Strategic Positioning: Finding Your Unique Angle	Develop Your Unique Angle	Create a Clear Outline	Use AI to Create an Outline
Structure	Narrative Architecture: Building Clear, Compelling Flow	Structure Your Content Flow	Research Your Topic	Use AI to Research Your Topic
Research	Evidence & Examples: Making Ideas Concrete	Show, Don’t Just Tell	Writing Engaging Content	Use AI to Write Engaging Content
Writing	Voice & Style: Crafting a Distinctive Presence	Find Your Brand Voice	Add Valuable Supporting Elements	Use AI to Add Valuable Supporting Elements
Enhancements	Enhancement Elements: Amplifying Impact	Add Powerful Enhancements	Edit for Impact	Use AI to Edit Your Draft
Editing	Refinement & Optimization: Polishing for Performance	Polish Your Final Product

This iterative process helped me:

Make headings more action-oriented
Create a consistent pattern (“Use AI to…”), which also helps for search engine optimization

Let’s look at how AI can help you turn this outline into content through research.

4. Use AI to Research Your Topic

Research has always been the foundation of excellent writing.

Pre-internet, research meant hours in libraries digging through catalogs, journals, and textbooks.

Then, digital changed everything. But it created a new problem:

Information overload.

Now you have instant access to millions of sources.

Blog posts. Academic papers. Community discussions. Expert interviews. Analytics data.

But do you have time to process it all?

That’s where AI shines.

It can scan thousands of sources in seconds, helping you catch insights you might miss.

Let’s explore how to use it effectively.

Using AI for Primary Research

When you do interviews, gather raw data, or run surveys, you create unique content that’s hard to copy.

The trick is to use AI throughout the research process—not just for analysis.

Planning Better Research Questions

The quality of your research depends on asking the right questions.

For example, when writing this article, I initially planned to use only my own AI experiences as examples. But something felt missing.

So, I started a discussion with Claude:

Me: I’m finding limitations in my thinking. I could add more perspectives by surveying our editorial team about how they use AI.

AI: This could significantly strengthen the article. Multiple writers demonstrating how they tackle AI challenges would make your points more powerful than theory alone.

Consider:

What specific insights you need

The most efficient way to gather them

How to make participation easy

With Claude’s validation, I developed survey questions through an iterative process.

If you want to try this approach, here’s a template to get started:

Before we design specific questions, please evaluate this research approach:

Target: [describe who you’ll survey/interview]

Goal: [what you need to learn]

Method: [how you plan to gather data]

Timeline: [your constraints]

Identify any:

Potential issues

Missing opportunities

Ways to improve efficiency

Then, the research questions:

Help me create [survey/interview] questions about topic.

Consider:

Audience: [describe participants]

Time constraints: [expected time commitment]

Key objectives: [list 2-3 main goals]

Required output: [what you need to create]

Structure questions to be:

Focused yet open-ended

Easy to answer quickly

Specific about examples needed

Finally, test your questions:

Here are my draft questions. Please analyze them for:

Clarity and potential confusion

Leading or biased language

Gaps in coverage

Logical flow

Example:

After several rounds with AI, my original idea of “let’s survey the team” changed to:

A focused survey using conditional logic
Clear examples of what I needed
A friendly, collaborative introduction
Specific prompts for AI usage

The result? Rich insights from the team that enhanced this article.

Getting More from Expert Interviews

Want to fully engage with your interview subjects while capturing all the details? AI can help.

Start by recording your conversations (with permission, of course). Have a real dialogue. Follow interesting threads. Then, let AI help you extract every valuable insight.

Here are some simple prompts:

Prepare your interview.

Please help me prepare for an expert interview about topic.

Review this background material and suggest:

Key discussion areas to cover

Follow-up questions for each area

Potential examples to request

Data points to validate

Process the recording.

I’ve shared a transcript of my expert interview about topic. Please:

Create a structured summary of key points

Extract specific examples and case studies

Identify unique insights or perspectives

Pull compelling quotes

Note areas needing clarification or follow-up

Validate insights.

Here are my key takeaways from the interview. Please:

Check if conclusions are supported by the transcript

Identify any assumptions I’m making

Suggest additional context needed

Note alternative interpretations

Making Sense of Raw Data

The challenge of research isn’t gathering data—it’s finding the story in it.

When our editorial team finished the AI usage survey, I faced this exact situation.

I wanted to process the responses quickly, but also to capture every valuable insight.

Here’s how AI helped me analyze the responses:

Get a high-level overview.

I’ve shared our team’s survey responses about AI usage. Please:

Identify common patterns across responses

Note unique or unexpected approaches

Highlight particularly detailed examples

Suggest potential themes to explore

Drill down to the specifics.

For the [specific practice], please analyze:

Different approaches team members use

Most successful use cases

Common challenges or limitations

Specific tools or prompts mentioned

Notable workflow differences

Extract supporting material.

From these responses about topic, please:

Find compelling quotes that illustrate key points

Identify concrete examples with clear outcomes

Note any interesting AI prompts shared

Suggest potential visuals or diagrams

This analysis revealed that our team uses AI differently for each practice. Some excel at research, others at editing.

For instance, everyone stressed the need to use AI carefully. And not fully depend on it.

Pro tip: Before using AI to analyze data, clearly define what “valuable insights” means for your project. This helps AI focus on what matters most.

Using AI for Secondary Research

Secondary research meant spending hours reading papers, reports, and discussions.

Not anymore.

AI reshapes how we process existing content.

Let’s look at some use cases.

Extracting Audio and Video Content for Gems

Some of the best insights are buried in hour-long podcasts and conference talks.

Founders share behind-the-scenes stories. Experts reveal their frameworks. And industry veterans discuss trends they haven’t written about yet.

But watching hours of video isn’t always practical.

AI can save time here.

Here’s how I used AI to extract powerful insights from founder interviews for my ecommerce growth strategies article:

First, I found a podcast where Who Is Elijah’s founders shared their journey to $20M in revenue.

Then, I used Rev AI to transcribe the full interview.

Instead of reading through 19,000 words of transcript, I had Claude analyze the conversation with this prompt:

I’m writing about ecommerce growth strategies. Please analyze this founder interview and:

Identify key decisions that drove growth

Extract specific metrics and results

Find unique insights about their process

Pull compelling quotes to support each point

The analysis revealed a fascinating story about operational efficiency:

They cut their team from 44 to 21 people
Shifted from full-time specialists to agency partnerships
Rebuilt their systems from scratch
Turned unprofitable (-60%) campaigns into winners

This single podcast gave me both a compelling case study and practical lessons readers could apply.

Synthesizing Complex Documents

Academic papers and industry reports contain valuable data. But they’re often dense, jargony, and hard to apply practically.

Shreelekha Singh, our senior writer, uses detailed context to get better research results from AI.

“When writing about AI in healthcare, I always share my article’s specific objectives and approach with Perplexity.

I’ll outline that I need evidence-based analysis focused on measurable outcomes. Not just predictions.

This detailed context helps AI find more relevant research papers and case studies.”

Another example:

When writing an article about information gain, I needed to wrap my head around Google’s patent application.

But it’s written in technical language that would make your eyes glaze over.

Instead of getting overwhelmed, I used AI to help me interpret this complex material.

I uploaded the patent application to Claude and asked about information gain signals.

Claude helped identify and explain relevant metrics like “UserActionSignals” and “ClickSatisfaction” in plain language.

I quickly learned Google’s process for evaluating and testing new information.

The same approach works for:

Academic papers and studies
Technical documentation
Industry reports
Legal documents
Research data

The takeaway?

Think of AI as your study partner. One that can read a 100-page document in seconds and explain the key points in plain English.

5. Use AI to Write Engaging Content

LLMs generate pretty good output with minimal prompting.

But producing engaging writing in your authentic voice? That’s where AI can be rather underwhelming.

I’ve been trying to write with AI since 2021, and I’m convinced the models have a default writing style.

AI LOVES writing in contrasting pairs: “Not this. But that.”

It also enjoys phrases like “transform,” “game-changing,” “leverage,” and “optimize.” (Not that there’s anything wrong with these words.)

And if AI could write your entire project in a list, it would.

If you’re often dissatisfied with the output, let me show you how to get better results.

Create Excellent Reference Materials

The more specific context you can give AI, the better the output matches your style.

This means defining your writing style clearly.

How?

Create detailed guidelines, including:

Reader personas
Target grade level
Headline formulas
Tonality
Examples
Opening hooks

In addition to your guidelines, make it your mission to create the perfect article or chapter to use as a writing sample.

Once you have your guidelines and examples, you’ll be more satisfied with the AI output.

For example, I’ve created a dedicated project in Claude for Backlinko. It has over 20k words of reference materials.

Every time I start a new conversation, Claude has this context readily available.

There’s no need to explain our style requirements over and over.

Tip: If your AI tool doesn’t have a project feature, you can save your resources in a folder on your computer. Then, you can use them in your chats.

Build Progressive Context

Your conversation with AI should evolve as your content develops.

Take this article section as an example. I started a dedicated chat on “Using AI for Writing.” I shared:

The outline
The article draft so far
Team survey responses
My goals for this section

When I write the next section about supporting elements, I’ll start a new chat. But I’ll include this completed section as reference material.

This progressive approach helps AI maintain consistency while adapting to each section’s unique needs.

Shreelekha uses a similar method.

“I create different projects for different aspects of my writing. This helps me maintain focus and ensures AI has exactly the context needed for each task”.

Depending on your LLM, this sectional approach will help manage your daily credits as long chats burn through your usage.

Pro tip: Write the first 10% of your project from scratch. This will set the tone for your piece and give AI a clear direction for better outputs.

Embrace Messy Collaboration with AI

The best AI writing output happens through conversation.

Share your half-formed ideas. Question its suggestions. Challenge it to think deeper.

For instance, when writing this section, I asked AI to expand on my outline. But I didn’t just accept the first response.

Instead of settling for general advice about “prompting for a specific tone,” I asked for concrete examples of how AI’s default writing differs from Backlinko’s style.

This led to identifying specific phrases and patterns.

For instance, here’s how my opening hook evolved through AI collaboration:

You might go sentence for sentence, idea for idea, until you strike gold.

It can be tedious, but it’s better than doing it alone.

Find Perfect Examples (When You Need Them)

LLMs excel at suggesting relevant examples and case studies to strengthen your writing.

Shreelekha uses AI to brainstorm examples when she’s stuck:

“I describe the concept I’m trying to illustrate and the type of example I need. AI often suggests angles I hadn’t considered, which I can then research further.

Here’s my go-to prompt template:

“I’m explaining [concept]. I need an example that shows [specific aspect]. Ideally from [industry/type of company]. The example should demonstrate [desired outcome].”

For instance, while writing about data visualization, I needed examples of companies using charts effectively in their content. I gave AI these parameters, and it suggested looking at HubSpot’s State of Marketing report—which perfectly illustrated my point about making complex data accessible.

But don’t just take AI’s suggestions at face value. Use them as starting points for deeper investigation. When AI suggests an example, I:

Verify the details independently

Look for additional context

Consider alternative examples

Evaluate if it truly serves my argument

Chris Shirlow emphasizes this balanced approach:

“The key is to start with your own ideas and research. Then use AI to expand those concepts and find fresh angles. Never let AI drive the direction of your content.”

6. Use AI to Create Content Assets

Content assets like checklists, calculators, and infographics turn your writing into practical tools for readers.

The right asset can clarify complex concepts, aid learning, or guide important decisions.

Creating these resources once required designers and developers.

AI makes it possible to create without these skills.

Create Visual Assets

Many readers don’t consume every word you write.

They scan. They skim. They look for visual anchors to guide them through your ideas.

A study by MIT found that the human brain can process images in as little as 13 milliseconds. That’s up to 600 times faster than text.

But creating professional graphics used to mean:

Learning design software
Understanding design principles
Spending hours on each visual
Hiring expensive designers

Not anymore.

AI can help you create compelling visuals in seconds.

For example, in our 4 P’s of Marketing article, our senior writer, Yongi Barnard, used a graphic to explain why personalization matters.

The visual tells a compelling story at a glance.

To recreate this, gather your data.

Then, give AI parameters:

Please help me design a graphic showing these three personalization statistics:

80% of consumers are more likely to purchase if brands offer personalized experiences

48.2% of marketers say personalization improves click-through rates the most

66% of customers expect companies to understand their personal needs

Use:

A clean, minimal design

Progress circles to represent percentages

Dark background with light text for contrast

Short, clear descriptions under each statistic

Space for source attribution

Then, you just need to refine the finishing touches (colors, spacing, etc.).

Pro tip: Don’t just think about data visualization. Use AI to create:

Process diagrams

Comparison charts

Timeline graphics

Concept illustrations

Feature breakdowns

Our senior editor, Chris Hanna, puts it well:

“The best writers think like producers now. They ask themselves: how can I make this concept visual? How can I show instead of tell?

AI makes that possible without becoming a design expert”.

Create Smart Checklists

Converting processes into checklists makes your content more actionable.

But creating an effective checklist isn’t as simple as writing bullet points. You need to:

Break down complex processes
Put steps in the optimal order
Include validation checks
Add resource links
Consider different user scenarios

This is where AI can help.

The key is to prompt AI after you’ve written your draft.

This way, the LLM will have full context for your content and can create more detailed, relevant checklists.

For example, our senior editor, Shannon Willoby, made a 12-month checklist to help with her article on starting a blog.

She prompted AI to create the checklist based on her article content. Pretty simple but effective.

Here’s a template to get started:

I’ve written an article about topic. Please create a comprehensive checklist that:

Breaks down each major step

Includes key decision points

Notes important resources needed

Flags common pitfalls to avoid

Suggests ways to validate progress

Build Interactive Tools

Interactive tools like calculators, analyzers, and decision trees turn your knowledge into useful solutions. Readers can use these tools right away.

There are many opportunities, regardless of your industry:

Say you write about productivity. You could create a workload capacity analyzer that helps readers balance their projects.

If you’re a wellness writer, you might develop a habit-stacking planner to help people create healthy routines.

Or, if you’re a gardening expert, you could create a seasonal planting calculator.

For my ecommerce growth strategies article, I used AI to build an interactive profitability calculator.

Instead of explaining formulas, readers can explore different scenarios to understand how variables like cost of goods sold (COGS), shipping, and marketing expenses impact their bottom line.

The best part?

You can bring these AI-designed tools to life using no-code platforms like Calculator Studio. Here’s how:

Identify calculation needs in your content
Ask AI to help structure the logic and formulas
Design the user interface (AI can mock this up)
Build it in your no-code tool of choice

For instance, when building the profitability calculator, I prompted AI with:

I need a calculator that helps ecommerce owners estimate profitability. It should:

Include key metrics like COGS, shipping, and marketing costs

Calculate gross and net margins

Show breakeven analysis

Start simple.

A basic calculator that solves one specific problem well is better than a complex tool that confuses users.

7. Use AI to Edit Your Draft

Editing is the difference between good content and exceptional content.

But getting quality edits can be expensive and slow. You either:

Pay editors by the hour
Lose billable time as a freelancer
Wait through lengthy review cycles
Miss issues when editing your own work

AI changes this dynamic.

You can get quick, unbiased feedback and try different versions before your editor reviews a draft.

Let me show you how to do this effectively.

Get Strategic Input First

It’s tempting to jump right into line editing—fixing grammar and polishing sentences.

But start with the big picture.

Here’s how Chris Hanna uses AI for strategic editing:

“I feed the draft, outline, and brief to Claude. Then I ask: What’s missing? Where could we strengthen the argument? Which sections need more evidence?”

AI can help by:

Comparing your piece against successful examples
Identifying patterns and gaps
Suggesting structural improvements

This approach saves revision time. Why polish paragraphs you might cut or rewrite anyway?

Create Quick Quality Checks

Once you have your structure solid, create systematic quality checks.

You want to verify your content hits key engagement metrics.

At Backlinko, we track three readability metrics:

Single-Sentence Paragraph Percentage: The ratio of paragraphs with just one sentence.
Visual Break Density: Number of visual elements per 1,000 words. Higher density means better scannability.
Grade Level: We target Grade 7 or below for accessibility.

AI can calculate these instantly and suggest specific fixes. Here’s how:

Share your metrics targets with AI
Paste in a section of your content
Ask for both analysis and specific fixes

Beyond metrics, use AI to check for:

Redundant ideas and phrases
Passive voice overuse
Transition effectiveness
Brand voice consistency
Technical accuracy

Test Critical Elements

Some parts of your content matter more than others.

Your headline determines whether people click.

Your introduction decides if they stay.

Your calls-to-action influence if they convert.

These elements deserve extra attention.

Using headlines as an example, I note 3-5 potential titles.

I Google the topic I’m writing about and screenshot the search results.

Google SERP – How to use AI for Better Writing

I upload the screenshot to Claude. Then, I ask how my title ideas compare to the top articles.

Claude will make suggestions based on our title guidance, best practices, and differentiators.

Yongi uses a similar process for introductions:

“I write three different openings and ask AI which one creates the strongest hook. Then we discuss why—looking at elements like curiosity, relevance, and emotional pull”.

You can also test:

Section transitions
Examples
Proof point placement
Technical explanations
Closing arguments

Balance AI and Human Editing

AI accelerates the editing process, but human judgment remains essential.

Here’s how to make this work:

Start with AI for broad analysis and quick fixes
Apply your judgment to AI’s suggestions
Test variations of important elements
Verify technical accuracy independently
Maintain your unique voice and perspective

Chris Shirlow supports this balance:

“AI helps us identify potential issues faster. But we still need human expertise to decide what changes actually serve our readers.”

Start Writing Smarter, Not Harder

Pick one project you need to write this week.

Apply just one of these practices—maybe getting AI’s help with audience research or outlining.

That’s all you need to do to start seeing results.

Ready to put these practices to work? Check out our guide on how to write a blog post.

You’ll see how to combine these AI techniques with proven writing principles to create content that ranks and converts.

The post How to Use AI for Writing Exceptional Content (7 Best Practices) appeared first on Backlinko.

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Transition words: why and how to use them

March 26, 2025/0 Comments/in Web Design News, Yoast SEO/by

Using transition words in your writing can help you enhance the readability of your content. They help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability checks in Yoast SEO provide feedback on your use of transition words. But what are transition words, and why are they so important? And how should you use them?

What are transition words?

Transition words like ‘and’, ‘but’, ‘so’, and ‘because’ are words that show readers the relationship between phrases. Or sentences or even paragraphs. In a way, transition words act like the glue that holds your text together. Without them, your text is a collection of sentences. But with them, the individual parts come together to form one whole.

Let’s look at an example: I pushed the domino. As a result, it fell over.

When you start a sentence with ‘as a result’, your reader will immediately know two things: First, what happened in the first sentence caused something. Second, the sentence after that will describe the effect. By using the phrase ‘as a result’, you show that the two separate sentences are related to each other and should be read together.

Transition words to start a paragraph

Transition words can be used to connect short phrases, sentences and paragraphs. When you use them to start a new paragraph, this allows you to showcase the relationship to the former paragraph. This helps keep your text flowing and readers understand what direction the next paragraph is going into. Examples of transition words for starting paragraphs are ‘for example’, ‘firstly’, ‘likewise’, ‘however’ and ‘to sum it up’.

Transition word at the end of a sentence

You don’t always have to place transition words at the beginning of a sentence. You can also add a transition word at the end to change it up or when it feels more fitting. For example:

He’s a very nice guy. He took us out to dinner yesterday, for instance.

Even though ‘for instance’ is placed at the end of the sentence, it still provides the reader with information on how the two sentences relate.

Why you should use transition words

You might be wondering: are transition words really that important? Let’s look at a text (Text A) where we don’t use them and the same where we do (Text B).

Text A
I’m going to discuss a few reasons why practice is important to learning skills. The only way to truly master a skill is by actually doing what you’ll have to do in the real world. I think practice can be a fun way of putting in the necessary hours. There are people who disagree. It is said that people tend to remember only 10-20% of what they’ve heard or read. That number rises to as much as 90% when you put theory into practice. Following up explanation with practice is key to mastering a skill.

Text B
In this paragraph, I’m going to discuss a few reasons why practice is important to mastering skills. Firstly, the only way to truly learn a skill is by actually doing what you’ll have to do in the real world. Secondly, I think practice can be a fun way of putting in the necessary hours. There are, however, people who disagree. Thirdly, and most importantly, it is said that people tend to remember only 10-20% of what they read or hear. Moreover, that number rises to as much as 90% when you put theory to practice. In conclusion, following up explanation with practice is key to mastering a skill.

Text A is not a terrible paragraph. But it’s not the easiest to read, is it? Plus, text B does a better job of showing there are three separate arguments to support the statement with a definite conclusion. The reader never has to wonder whether a sentence still belongs to the previous argument or a new one. It even shows the relationship between sentences within one argument. In conclusion, most people will find text B easier to read, so they’ll stay on your page longer.

Types of transition words

Transition words can be divided into several categories, based on the type of connection you want to make. There are often several transition words available for the most common kinds of relationships between texts, or transitions as we call them in the table below. Sometimes, they mean the same; sometimes, there are slight differences. If you’re not a native speaker or are not familiar with these words, you’ll probably have to study and practice their use.

Transition/type of relationship	Example word/phrase	Example sentence
Cause and effect	Therefore, as a result, so, consequently	I’m tired. Therefore, I’m going to bed.
Clarification	That is to say, in other words, to clarify	We’re letting you go. In other words, you’re fired.
Contrast	But, however, on the other hand	I am not fond of fruit. However, I do like bananas.
Example	For example, for instance	In the evening, I like to relax. For instance, I enjoy watching TV.
Emphasis	Above all, most importantly, certainly	There are many reasons to exercise regularly. Above all, it keeps you healthy.
Enumeration	Firstly/secondly, further, and, moreover, in addition	Today, I’m going to write a post. In addition, I’m recording some video lessons.
Time	Meanwhile, during, subsequently, after that	I’ll start by telling you what transition words are. After that, I’ll tell you why you should always use them.
Similarity	Likewise, similarly, in the same vein	She tried really hard to entertain her guests. Similarly, he put all his heart and soul in cooking a great dinner.
Summarize/conclude	In conclusion, to sum up, in short	In conclusion, transition words are an important aspect of SEO copywriting.

Table 1: transition words with example sentences

Why are they important for SEO?

As we’ve just seen, transition words make it easier to read and understand a text. They’re one of the key factors to readability. And readability is very important for SEO. Nobody likes to read a text that’s difficult to follow or boring. Your focus might be on creating a text that’s easy to understand for search engines, but that’s not how SEO works anymore. You need to write for people first and one of the ways to do that is to guide them through the text with easy language and well-placed transition words.

This fits in nicely with the idea of holistic SEO. If you write a text that’s hard to understand, people won’t find what they need. What’s more, you’ll end up with unsatisfied visitors who bounce back to Google right when they hit your site. Google sees this as a sign of bad user experience, resulting in lower rankings. So make sure to write for your audience and search engines will follow.

Moreover, these helpful words play a crucial role in structuring your text. Well-structured text is easier to understand, making your blog easier to read. This helps to retain readers and, therefore, contributes to SEO.

What does the transition word check in Yoast SEO do?

The transition words check in Yoast SEO assesses whether or not you use enough of these linking words. If at least 30% of the sentences in your text contain a transition word, the traffic light will be green. You get an orange light if you use them in more than 20% or less than 30% of your sentences. The light will be red if less than 20% of the sentences of your text contain a transition word. That would be less than 1 in 5 sentences.

screenshot of transition words check in Yoast SEO — The readability analysis in Yoast SEO showing a red traffic light for the transition words check.

Want to read more on how we came to the exact measurements of the transition words check and the other readability checks? Then you should read our article about the methodological choices of the readability analysis.

How to improve your usage

While most of us use transition words here and there, not everyone uses them frequently enough. That’s why it’s important to know when you can use them, and that you’re aware of the relationship between your sentences or paragraphs.

Know the words (and when to use them)

This sounds obvious, but it’s good to know all (or most of) the different transition words you can use. Even if you’re familiar with a language, it pays off to refresh your memory occasionally. Especially if you also write in other languages than your own. We have a few examples per language (that we offer in Yoast SEO right now) to help you get started. Or look online for examples and their meaning to get some inspiration, examples from literature and fiction can be a fun way to learn the words and when you can use them.

Understand the relationship between sentences

One of the tips we often give when writing a text is to just start writing a first draft and put everything in there that you want to say. After that, you can look at the structure of the text and what needs to be elaborated on or removed. This phase of ‘cleaning up’ is also where the addition of transition words comes in. When you’re happy with the order of your paragraphs and sentences, you can reread your text and spot opportunities to tie them together with the right transition words. This will probably come quite naturally to you when rereading, as that often helps you figure out which parts end too abruptly or could use a good transition.

If it doesn’t come that naturally to you, or if you just want to make sure that you use them enough, our transition words check in Yoast SEO (free or Premium) will help out with that. This checks if you use enough transition words, depending on how long your content is. It will give you a green, orange or red traffic light to indicate your use of transition words and improvements that can be made in that regard.

Want to know more?

If you want to learn more about transition words and how to write great content in general, then our SEO Copywriting course can help you. You can preview this course for free, but if you choose to use Yoast SEO Premium, you get access to the full course (along with 15 other courses). If you use Shopify and want to work on the readability of your site, you can check out our Yoast SEO for Shopify app.

Conclusion

Transition words are important for the readability of your text. They explain, give examples, and help your readers understand your texts. They guide them through it. If you still need to get it into your system to use them more often, remember to add the step to your writing process! In addition, pay attention to the structure of your text. If you understand the point and goal of your paragraphs, it will be easier to pick the best transition words available.

Keep reading: How to use the readability analysis in Yoast SEO »

The post Transition words: why and how to use them appeared first on Yoast.

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25 Best Blog Niche Ideas (Data Study)

March 25, 2025/0 Comments/in Web Design News/by

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas.”

But most lack any actual data to back up their recommendations.

That’s why we decided to do something different.

We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers.

This included:

Search volume data
Keyword difficulty scores
Average cost per click (CPC)
Search intent
Short- and long-term growth trends

For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions:

Growth, monetization, and ranking potential.

These metrics are presented on a five-point scale to help you quickly assess each niche’s strengths and challenges.

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy.

Check out our methodology below, or skip right to the “top blog niches of 2025.

Methodology: How We Rated the Blog Niche Ideas

To identify the most promising blog niches of 2025, we developed a scoring system that evaluated 100 niches across three key performance metrics:

Growth Trend (35% of Total Score)

We analyzed historical growth patterns in the U.S. by combining:

Year-over-year growth (40% weight)
5-year growth trend (30% weight)
10-year growth trajectory (30% weight)

This weighted average was then converted to a 1-5 scale, with five circles indicating exceptional growth potential.

All growth trend data was sourced from Exploding Topics.

Monetization Potential (35% of Total Score)

We evaluated earning potential by combining:

Search volume relative to top niches (40% weight)
Average cost-per-click rates (40% weight)
User intent (20% weight)—with commercial intent receiving higher scores

Higher scores (more filled circles) indicate stronger monetization opportunities.

U.S. search volume, intent, and CPC data were all gathered from Semrush data.

Ranking Potential (30% of Total Score)

We assessed competition levels based on keyword difficulty:

0-20% difficulty = 5 circles (easiest to rank)
21-40% difficulty = 4 circles
41-60% difficulty = 3 circles
61-80% difficulty = 2 circles
81-100% difficulty = 1 circle (most competitive)

Keyword difficulty data was sourced from Semrush.

Each niche received a total score based on these weighted metrics, allowing us to identify the top 25 blog niche ideas.

Now that you see how we evaluated these niches, let’s find the right one for YOU with our Three Ps framework.

How to Choose and Validate Your Blog Niche

Want to know the secret to long-term blogging success?

It all comes down to the three Ps: Passion, Potential, and Profitability.

The most successful blogs hit this trifecta.

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue.

Here’s how to find your perfect match.

Step 1: Consider Your Passions

Passion for your blog niche isn’t just a nice-to-have—it’s a competitive advantage.

Why does this first “P” matter so much?

When you genuinely care about your topic, you’ll:

Stick with it when growth is slow (and trust me, every blogger faces plateaus)
Develop deeper insights that casual researchers miss
Create high-quality content that naturally displays E-E-A-T (expertise, experience, authoritativeness, and trustworthiness) signals that Google rewards
Create authentic content that resonates with fellow enthusiasts

Think about what topics you find yourself researching for fun, discussing with friends, or already have experience with.

These are your passion indicators.

Pro tip: You’ll be creating hundreds—if not thousands—of articles on this topic. Make sure it’s something that won’t feel like a chore six months from now.

Step 2: Research the Niche’s Long-Term Potential

Found a topic you love? Great.

Now let’s evaluate the second “P”—Potential—to make sure this niche has staying power.

First, verify there’s an actual audience for your niche.

Here’s how:

Visit online communities where your potential readers hang out:

Facebook Groups: Check member count and weekly post volume
Quora: Analyze question frequency and follower counts
Reddit: Look for subreddits with at least 10,000 members

For example, when I searched “gardening” on Reddit, I found this active subreddit with 7.8 million members.

Pay attention to:

Common questions people ask
Problems they’re trying to solve
Language they use to describe their challenges
Products or solutions they’re already using

Now, let’s look at whether your niche is growing or declining.

Open Google Trends and enter your blog niche idea.

Change the time frame dropdown to “Past 5 years” (or a custom timeframe).

For example, “gardening” has stayed fairly steady—and even seen frequent spikes in interest—over the past five years.

This is an encouraging sign that this niche will remain popular over time.

As you review niches, look for the following:

Upward trend (or fairly steady interest) over time
Seasonal patterns you can plan content around
Related topics showing rapid growth

Step 3: Analyze Profitability

Moderate to strong interest in your blog niche is a fantastic start.

But the third “P”—profitability—determines if your blog can actually make money.

Here’s where you validate if people are actively searching for content in your niche.

And what the average CPC for your niche is.

You’ll need a keyword research tool for this step.

I’ll be using Semrush’s Keyword Overview tool for this example.

Note: A free Semrush account gives you 10 searches in Keyword Overview per day. Or you can use this link to access a 14-day trial on a Semrush Pro subscription.

Enter your main niche topic, such as “garden design.”

The “Overview” report tells you everything you need to know to assess this niche’s monetization potential:

Monthly search volume
Search intent
CPC
Keyword difficulty

For example, “garden design” gets 6.6K searches per month in the United States.

While not as high as some, niching down from the broad category of “gardening” has clear benefits.

This includes much lower difficulty (65% vs. 90%).

Next, look at the “CPC” report.

(The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.)

“Garden design” has a CPC of $1.78, which shows monetization potential.

Pro tip: What’s a “good” CPC? After analyzing CPC data across 100 blog niches, I found the average was $2.09. While this benchmark is useful, don’t chase high CPCs alone—weigh them against competition levels and search volume to find your ideal niche.

With the three Ps as your guide, you can confidently identify a blog niche that’s personally fulfilling and financially rewarding.

Now, let’s explore the top 25 blog niche ideas for 2025.

1. Artificial Intelligence (AI)

In a surprise to no one, “AI” is the #1 blog niche for 2025.

Despite the relatively modest $1.24 CPC, the off-the-charts search volume (1M) makes this an incredibly lucrative opportunity.

But you’ll need to bring your A-game.

This means expert content that demonstrates a deep understanding of the topic.

This is true whether you focus on breaking artificial intelligence news and trends before others do.

Or providing in-depth tutorials and tool reviews to help the everyday person understand and use AI.

Or you could niche down further.

Like the successful AI blog Machine Learning Mastery.

This blog teaches developers “how to get better results, faster” with practical AI tutorials.

Machine Learning Mastery is a great example of how to monetize in this space.

They use display advertising and sell multiple machine learning ebooks and tutorials.

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights

Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools

2. Digital Marketing

Digital marketing is a high-potential niche.

With 426% growth over the past decade and a substantial 165,000 monthly searches, this space offers clear potential to turn your blog into a reliable revenue stream.

But the competition is no joke.

Even the subniches like SEO and content marketing have 100% keyword difficulty.

To stand out in this highly competitive space, you’ll need to create content competitors can’t easily replicate.

Think case studies, original research, firsthand insights, and expert interviews.

For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts.

While there are many ways to monetize a digital marketing blog, SEJ’s strategy includes syndicated content opportunities and banner ads.

Monetization paths: Premium courses, consulting services, display ads, SaaS affiliate programs, members-only communities

Success requirements: Proven campaign experience, analytical mindset, established industry network

3. Cybersecurity

This high-profit niche commands an impressive $11.51 CPC—the second highest on our list.

This makes cybersecurity one of the most profitable blog categories if you can crack the code to ranking.

The 809% growth over the past decade tells you there is serious long-term potential here.

But the 100% keyword difficulty?

It means breaking into this space requires genuine expertise that can’t be faked.

Consider specializing in subniches where competition is slightly less intense.

Like network security, privacy protection, or ethical hacking,

Take the blog Krebs on Security, for example.

The creator of this blog, Brian Krebs, is a former Washington Post journalist.

Krebs has built authority by breaking major security news stories through investigative journalism.

Krebs on Security also has a strong monetization strategy that involves both on- and offline tactics.

This includes display ads, affiliate marketing, and speaking engagements.

Monetization paths: Security tool affiliates, corporate training programs, display ads, consulting, premium newsletters

Success requirements: Verifiable security credentials, ability to explain technical concepts clearly, commitment to staying current with evolving threats

4. Meal Prep

Meal prep has seen remarkable growth (457%) over the past decade.

And it has no signs of slowing down.

It’s also slightly more accessible than some top niches, with 75% keyword difficulty.

(Plus, check out that healthy $5.24 CPC).

But what makes this niche particularly attractive is its evergreen appeal.

People will always need convenient, healthy eating solutions that save time and money.

Success here hinges on authenticity.

Thoroughly test your recipes, document each step visually, and provide specific troubleshooting tips from your own kitchen experiences.

Combine high-quality photography with practical, real-world advice that readers can’t find in generic recipe collections.

Note: “Food” is one of the most profitable blog niches, averaging $9,169 per month in revenue, according to a RankIQ study.

For example, Sweet Peas and Saffron, a popular meal prep blog, features step-by-step directions and storage and reheating instructions for each recipe.

They also monetize their blog in a few tasty ways:

Display ads
Amazon’s affiliate marketing program
Downloadable meal plans

Monetization paths: Recipe ebooks, meal planning subscriptions, display ads, cooking equipment affiliates, sponsored content from food brands

Success requirements: Culinary knowledge, food photography skills, process documentation abilities

5. Wellness

Wellness has doubled in popularity over the last decade, showing steady 100% growth.

With 77% keyword difficulty, this niche offers a somewhat more accessible entry point.

Another bonus? Strong audience interest (49,500 monthly searches).

Rather than covering the entire field, consider focusing on subniches where you can establish deep expertise.

Like sleep, stress management, or mindfulness practices

Balance science-backed information with relatable personal experiences.

Readers want evidence that wellness practices actually work, preferably from someone who’s implemented them in real life.

For example, Wellness Mama has built a devoted blog following.

The family-focused natural living content is tested and reviewed by researchers and medical advisors, which builds trust and credibility.

As for monetization?

Wellness Mama has a podcast and multiple cookbooks.

They’re also in various affiliate marketing programs.

Monetization paths: Wellness product affiliates, online courses, digital journals/planners, brand partnerships

Success requirements: Relevant credentials or personal transformation story, ability to cite research accurately, consistent content that builds trust

6. Home Remodeling

Love to DIY home projects?

The home remodeling blog niche offers enticing numbers:

60% keyword difficulty (lower than many of our top niches)
$5.22 CPC
Consistent growth: 41% YoY; 65% 5Y; 39% 10Y

To shine in this niche, demonstrate real expertise, whether you focus on home decor or kitchen redesigns.

Readers want detailed cost breakdowns, material recommendations, and step-by-step instructions that result in successful outcomes.

High-quality before/after photos and video tutorials will separate your blog from competitors.

Young House Love is a prime example of home remodeling niche mastery.

They document real renovation projects with detailed cost breakdowns and process photos that show every step.

They’ve also monetized through multiple book deals.

And have their own lighting line at a major retailer, showing the diverse money-making potential of this niche.

Monetization paths: Tool/material affiliates, online courses/tutorials, digital downloads, sponsored content

Success requirements: Construction/remodeling experience, step-by-step tutorial ability, video production capabilities

Pro tip: Diversify your blog monetization strategy. Multiple income streams not only help you earn more overall, but they also provide crucial protection if one revenue source slows down.

7. Debt Management

Talk about the sleeper hit of blog niches.

Debt management has an eye-popping $15.50 CPC—the highest on our list.

Despite a relatively modest search volume (2,900 monthly searches), this niche presents a golden opportunity for monetization.

Plus, the 63% keyword difficulty makes it more accessible than many top niches.

But here’s the catch:

As a Your Money, Your Life (YMYL) topic, Google holds financial content to much higher standards.

You’ll need to demonstrate legitimate expertise to rank.

Success requires establishing E-E-A-T signals through author credentials (financial certifications help), expert contributions, and comprehensive, accurate advice backed by authoritative sources.

Trust is everything here.

Focus on transparency, avoid get-rich-quick promises, and show readers a clear path to financial improvement.

Personal stories (with receipts) will be a differentiator in this niche.

Note: Finance blogs are popular and profitable. According to RankIQ, bloggers in this niche earn an impressive average of $9,100 per month, making it one of the most lucrative blogging categories.

While there are plenty of smaller blogs in this niche (with low traffic) many of the major players are blogs run by financial institutions.

Like this one:

But with a solid SEO strategy and high-quality content, you’ll have a good shot at breaking through on the SERPs.

Monetization paths: Financial product affiliates, debt management courses, one-on-one coaching, financial planning templates

Success requirements: Financial credentials, ethical marketing approach, ability to simplify complex concepts

8. Pet Health

Pet parents take the health of their fur babies seriously, which is evident by the 72% growth of this niche over the past decade.

It also has moderate keyword difficulty (64%).

And an impressive $5.15 CPC.

Of course, the lower search volume (1,300) isn’t ideal.

But it’s offset by this niche’s commercial intent.

To succeed in this space, create detailed guides on specific health conditions, prevention strategies, and nutrition advice.

Remember, this is another YMYL niche where Google demands expertise.

Veterinary credentials or partnerships with pet health professionals will boost your credibility and ranking potential.

A pet health blog that exemplifies all of this is Preventive Vet.

The blog’s content is written and reviewed by veterinarians, pet behavioral consultants, and pet trainers.

They’ve also monetized in multiple ways, with products and services tailored to their ideal customer:

Pet parents (and pets, of course).

This includes books, dog toys, and virtual and in-person dog training courses.

Monetization paths: Pet insurance affiliates, health supplement partnerships, premium care guides, telemedicine referrals

Success requirements: Animal health knowledge, ability to research medical topics thoroughly, genuine passion for animal welfare

9. B2B Sales

Interest in B2B sales has exploded with 191% growth over the past decade.

Yet it remains surprisingly accessible with just 50% keyword difficulty.

This rising star niche sits in a sweet spot.

There’s enough search volume (14,800 monthly searches) to drive traffic.

But it doesn’t have the cutthroat competition of broader business categories.

What works here? Real results.

Share actual sales frameworks you’ve used, document real client acquisition processes, and provide email and cold-calling templates.

Focus on specific industries, sales challenges, or buyer journey stages to carve out your unique positioning.

The Close Blog is a great example of this.

The content is tailored to startups and small business owners.

And it’s written by industry experts.

While Close uses its blog to generate leads for its CRM, it’s not the only way they monetize.

They also run an affiliate program, offering 30% commission on each referred paying customer.

Monetization paths: SaaS affiliate programs, sales training courses, consulting services, lead generation tools

Success requirements: B2B sales experience, strategic thinking, ability to demonstrate ROI clearly

Further reading: 16 Proven B2B Marketing Strategies That Get Results

10. Weight Loss

“Weight loss” is a powerhouse blog niche with awesome monthly search volume (165,000).

And undeniably strong monetization potential ($5.99 CPC).

Despite minimal year-over-year growth, the five-year trend is positive, with an increase of 78%.

(This isn’t surprising, considering the weight loss medicine “Ozempic” gets 1.5 million searches alone.)

The issue?

100% keyword difficulty means you’re competing against established health authorities and major publications.

This YMYL niche requires genuine expertise and trustworthiness.

Consider specializing in targeted subniches to find less competitive angles.

Like weight management for specific health conditions or demographic groups.

Personal stories of success—with real before and after photos—will be especially impactful.

For example, the weight loss blog Runs for Cookies features the creator’s personal story of losing 125 pounds.

This establishes trust and credibility with readers (and search engines).

Runs for Cookies’ monetization strategy includes Amazon’s affiliate program and display ads.

As an avid runner, Runs for Cookies recommends their favorite clothes and accessories based on personal experience.

This gives their suggestions authenticity and trustworthiness, helping to encourage sales.

Monetization paths: Nutrition program affiliates, fitness equipment partnerships, meal planning subscriptions, fitness products, coaching services

Success requirements: Health/nutrition credentials, ability to interpret scientific studies accurately, responsible content approach

11. Skincare

Skincare has seen long-term growth of 400% over the last decade.

(Though the recent 13% year-over-year dip suggests potential market saturation.)

With 90,500 monthly searches and a keyword difficulty of 91%, this is a challenging but potentially rewarding space.

But if you’re going the affiliate or sponsored content route, be warned:

Readers want genuine product recommendations and advice.

They can see through endless glowing reviews just to push affiliate links.

Take the popular blog Lab Muffin Beauty Science, for example.

Its creator holds a PhD in chemistry.

And uses their expertise to break down the science behind beauty products.

This helps readers separate fact from marketing hype.

To monetize, Lab Muffin Beauty Science uses multiple income streams:

Display ads
Affiliate links
Ebooks
Sponsored content

This mix allows the blog to generate revenue while staying true to its mission of providing science-backed beauty insights.

Monetization paths: Product affiliates, sponsored reviews, subscription content, ecommerce products

Success requirements: Dermatological knowledge, consistent product testing, high-quality photography skills

12. Productivity

Productivity has a surprisingly high CPC of $9.80—the third highest on our list.

Even better?

This blog niche has shown consistent growth across multiple timeframes:

17% YoY
58% over five years
44% over the last decade

Clearly, our collective obsession with doing more in less time isn’t fading.

But at 93% keyword difficulty, you’ll face stiff competition from established productivity giants.

Success here demands more than rehashing the same time management tips everyone’s already heard.

Develop and test original productivity systems, create custom tools your audience can’t find elsewhere, and share firsthand stories of how you maintain productivity.

The Zen Habits blog is a stellar example of this.

Its creator focuses on habit formation from their firsthand experiences.

Like writing a novel, tripling their income, running marathons, and much more.

While the blog’s design is minimal and doesn’t feature display ads, Zen Habits has multiple monetization paths.

This includes books and a paid membership with workshops and video courses.

Monetization paths: Productivity app affiliates, digital planners/templates, premium courses, coaching services

Success requirements: Demonstrated personal productivity expertise, system development skills, ability to measure and communicate results

13. Real Estate Investment

Real estate investment may have plateaued in growth this year (0% YoY).

But its 10-year growth trend reveals the bigger picture:

This niche has staying power.

Exploding Topics – Real Estate Investment

But this YMYL topic is heavily gated by Google’s quality standards.

(Plus, it has a hefty 99% keyword difficulty score.)

You’ll need more than theoretical knowledge to break through.

Actual investing experience or genuine expertise is non-negotiable.

Readers in this space are often willing to invest in premium content, tools, and services that deliver real value.

Focus on creating content backed by data analysis, market research, and documented case studies of your own investments.

Transparency about both successes and failures will help establish the authenticity this space demands.

A great example in the real estate investing niche is BiggerPockets.

This blog blends real estate news and educational content with personal success stories.

BiggerPockets monetizes through multiple paid membership plans that provide added value to its target audience.

This includes investing tools for property and rent analysis, forum access, and active deal listings.

Monetization paths: Property management software affiliates, investment courses, membership communities, lead generation for services

Success requirements: Real estate investing experience, market analysis skills, understanding of investment financing

14. Financial Management

Financial management strikes the perfect balance as an evergreen niche:

Healthy long-term growth: 16% YoY, 94% 5Y, 56% 10Y
Lower keyword difficulty: 79% (while not technically “low,” it’s not insurmountable for a financial topic)
Great revenue potential: $6.27

But it’s a YMYL topic, and you know what that means.

While not as impenetrable as some finance niches, you’ll still need to demonstrate clear knowledge and authority to rank well.

Niche down to specific audience segments rather than trying to cover all aspects of personal finance.

Like young professionals, small business owners, or retirees,

This will help you establish deeper expertise in a less competitive subset.

Original case studies, data analysis, and practical tools like calculators or spreadsheets provide the value that readers and search engines reward.

Mr. Money Mustache is a great example of a blog that makes financial advice accessible—and entertaining.

Their slogan is “financial freedom through badassity,” after all.

Its creator shares firsthand tips on living frugally and retiring young.

Aside from a display ad or two, Mr. Money Mustache monetizes through affiliate marketing.

On “MMM Recommends,” you’ll find various product recommendations from the blog’s creator.

Including credit cards, financial trackers, and investment firms.

Monetization paths: Financial product affiliates, budgeting tools, investment guides, financial planning services

Success requirements: Financial literacy, data analysis skills, ability to explain complex concepts clearly

15. Self-Care

Self-care has quietly transformed from buzzword to established niche, with impressive 250% growth over the past decade.

Plus, at 73% keyword difficulty, it offers a more approachable entry point than many top niches on our list.

The challenge?

A lower $0.98 CPC means you’ll need volume or creative monetization strategies to maximize revenue.

Success in this space comes from authentic, practical content that goes beyond generic advice.

Consider focusing on specific aspects of self-care where you can carve out your niche.

Like morning routines, digital detox strategies, or stress management techniques.

Take The Blissful Mind, a self-care blog designed for busy professionals seeking balance and mindfulness, for example.

It offers practical self-care tips and routines tailored to hectic schedules.

As for revenue streams?

They monetize with products that naturally complement this niche: a planner, journal, and guide.

These offerings provide readers with tangible tools to put self-care into practice, reinforcing the blog’s mission while generating income.

Monetization paths: Wellness product affiliates, self-care planners/journals, guided meditation courses, digital downloads, subscription boxes

Success requirements: Personal wellness experience, consistency in practice, ability to balance science with accessibility

16. Career Development

Career development has emerged as a standout niche, with 107% growth over the past five years.

The strong growth and relatively approachable competition (61% keyword difficulty) make it an attractive option, whether you’re a new or seasoned blogger.

Specificity and actionable advice are the keys to success in this niche.

Focus on particular industries, career stages, or workplace challenges where you have firsthand experience.

Document real career transitions, share authentic workplace stories, and create practical resources.

Like resume templates and interview scripts.

For example, The Muse, a well-known career blog, shares advice on everything from skill development to team building.

They also feature company profiles and job listings.

When it comes to monetization, The Muse offers a variety of revenue streams designed to help readers land their dream jobs.

This includes personalized resume reviews and career coaching services.

Monetization paths: Resume services, career coaching, professional course affiliates, job board partnerships

Success requirements: Professional experience, networking abilities, understanding of hiring processes

17. Green Technology

Green technology offers a rare combination: moderate competition (58% keyword difficulty) and solid monetization potential ($5.01 CPC).

But the relatively low search volume (1,900 monthly searches) means success hinges on attracting highly targeted, high-intent website traffic.

To make the most of this niche, focus on content that aligns with user intent.

Readers want the science behind green technology and actionable ways to reduce their carbon footprint in their own homes.

This is why product reviews will be big in this niche.

Stay ahead of emerging trends and policy changes to position your blog as a forward-thinking resource.

For example, CleanTechnica covers energy efficiency, geothermal energy, Tesla products, and more.

They also provide in-depth electric vehicle reviews.

To monetize, CleanTechnica leverages multiple revenue streams, including display ads and an ecommerce store.

So, they can generate income while continuing to champion sustainable tech.

Monetization paths: Eco-friendly product affiliates, sustainable technology reviews, green living courses, consultation services

Success requirements: Environmental knowledge, technical understanding, ability to make complex innovations accessible

Pro tip: Interested in joining an ad network to monetize your blog? Pay special attention to niches with high monthly search volume. You’ll need 50,000 monthly sessions just to qualify for Mediavine, the ad platform used by 40% of bloggers earning $2K+/month (RankIQ).

18. B2C Sales

Business-to-consumer (B2C) sales shows promising growth (+300% over the last 10 years).

But it also has surprisingly low competition at just 32%.

This provides an accessible entry point for bloggers with B2C sales experience.

While the search volume is low (720 monthly searches), the ease of ranking makes this an attractive option.

Share specific sales scripts, customer journey maps, and proven conversion optimization techniques backed by real-world experience.

Consider specializing in particular sales channels (ecommerce, retail, subscription services) or customer segments where you have hands-on experience.

With such minimal competition, you have a genuine opportunity to establish authority relatively quickly compared to more crowded niches.

Now, let’s look at a successful blog in this niche.

Sales Gravy helps sales professionals sharpen their skills, close more deals, and navigate sales slumps with confidence.

To monetize, Sales Gravy offers virtual sales workshops and online courses.

This lets them turn their expertise into valuable training resources for their audience.

Monetization paths: Sales tool affiliates, sales templates/scripts, training courses, consulting services

Success requirements: Consumer sales experience, customer psychology understanding, testing and optimization skills

19. Consumer Tech

Surprised to find a tech niche with just 34% keyword difficulty?

Consumer tech has an unusually accessible entry point.

But don’t let the recent dip in YoY growth (-6%) fool you.

The 233% growth over the last 10 years demonstrates this niche’s staying power.

What sets successful tech blogs apart?

Thorough, hands-on testing that goes beyond surface-level reviews.

Anyone can summarize a spec sheet, but readers value authentic insights and detailed performance reviews.

Focus on specific product categories or user needs where you have genuine expertise rather than trying to cover the entire consumer tech landscape.

A standout example in this niche is RTINGS.

The blog features objective product testing using standardized methodologies and scoring systems.

Run by a team of engineers, testers, technical writers, and developers, their content is high quality and trustworthy.

This credibility is essential, especially if you want to monetize product reviews through affiliate programs, as RTINGS does.

Monetization paths: Product affiliates, sponsored reviews, comparison guides, tech accessory partnerships

Success requirements: Technical knowledge, testing methodology, clear communication of complex features

20. Health

The health niche pulls in a whopping 368,000 monthly searches.

Not to mention that juicy $4.67 CPC.

But don’t start drafting “10 tips for better health” articles just yet.

As a YMYL topic, health content faces Google’s toughest quality filters.

Without medical credentials or expert partnerships, you’ll struggle to gain traction.

Your best bet?

Niche down to specific health conditions where you have firsthand experience or certified knowledge.

And back everything with scientific research and insights from medical professionals.

This is what Healthline, a popular blog in the health niche, does.

Their articles are written by health writers and reviewed by medical professionals, which helps establish trust and credibility.

To monetize, Healthline uses multiple revenue streams that align with its audience’s interests.

This includes advertising, sponsored content, and affiliate links.

Monetization paths: Health product affiliates, wellness programs, supplement partnerships, telehealth referrals, digital downloads/plans

Success requirements: Medical/health credentials, research skills, ability to translate complex information responsibly

21. Books

What this evergreen category lacks in CPC ($0.68), it makes up for in passionate audience engagement.

(Check out that 368,000 monthly search volume).

But you’ll need a distinctive angle that sets you apart from established literary blogs to break into this competitive space.

Consider niching down to underrepresented genres, specialized reading guides for particular audiences, or unique book curation approaches.

Authentic book reviews and recommendations are crucial here. Insightful commentary and humor also work well.

For example, Book Riot stands out in this niche with diverse book coverage, literary-themed product reviews, and multiple themed newsletters.

They’ve also taken a creative approach to monetization with their own book subscription box.

Curated by Book Riot editors, each box delivers hand-selected books tailored to the customer’s preferences.

Monetization paths: Book affiliate programs, product recommendations, subscription book clubs, author partnerships, premium reading guides

Success requirements: Genre expertise, analytical reading skills, consistent content production

22. Cryptocurrency

Thinking about riding the crypto wave?

This niche has skyrocketed with a mind-blowing 700% growth over the past decade.

With 135,000 monthly searches, there’s no shortage of people hungry for crypto content.

Here’s the catch

You’re facing 100% keyword difficulty.

Google won’t let just anyone rank here—this is serious YMYL territory.

Focus on educational content that helps readers understand blockchain fundamentals or risk management strategies.

Share your personal experiences (both wins and losses) to build authenticity.

Success requires genuine expertise through technical accuracy, responsible advice, and transparent disclosure of your own involvement with digital assets.

The CoinDesk blog is a powerhouse in crypto news.

Backed by financial journalists and technical experts, they cover the latest trends, regulations, and market moves.

CoinDesk monetizes its blog with a solid mix of methods:

Display ads
Sponsored content
Industry events

Monetization paths: Crypto exchange affiliates, trading tool partnerships, educational courses, premium market analysis

Success requirements: Blockchain knowledge, trading experience, ability to explain complex concepts clearly

23. Remote Work

Interest in remote work has grown steadily (460%) over the past decade.

In fact, 60,500 people search for “remote work” each month.

But the low $0.83 CPC isn’t ideal.

This means you’ll need more than display ads to make money in this niche.

Addresses specific challenges in your content to stand out.

Like maintaining work-life boundaries, building virtual team culture, or optimizing home office setups for different living situations.

Consider focusing on particular remote work scenarios to excel in areas with less content saturation.

Like digital nomads, hybrid teams, or specific industries.

Remote.co is a strong example of a successful blog in the remote work space.

Their blog covers content for job seekers and remote employees/leadership.

Like spotting job scams, high-paying WFH jobs, onboarding employees, and virtual collaboration tips.

Remote.co monetizes through multiple channels.

Including paid memberships for job seekers looking for their next remote opportunity.

Monetization paths: Remote work tool affiliates, sponsored content, productivity courses, virtual team training, home office equipment partnerships

Success requirements: Remote work experience, productivity system knowledge, ability to document effective practices

24. Web Design

Looking to capitalize on a niche with serious earning potential?

Web design has an impressive $8.84 CPC—the fourth highest on our list.

Recent trends show encouraging growth: 31% over two years.

And the 49,500 monthly searches indicate plenty of audience interest.

But breaking into this high-competition space (96% keyword difficulty) requires demonstrating legitimate design expertise.

You can’t fake it here.

To stand out, share your actual processes and projects.

And create tutorials that show your personal approach to design problems.

Stay current with emerging design trends and technologies to maintain credibility in this field.

A standout in the web design space, the blog CSS-Tricks delivers practical advice and in-depth design problem-solving articles.

Owned by cloud service provider DigitalOcean, CSS-Tricks helps funnel leads to its parent company’s products.

Including Cloudways, a web hosting provider.

It also generates revenue through sponsorship opportunities.

Monetization paths: Design tool affiliates, premium templates, UI kits, design courses, logo and designer tools, client referral programs

Success requirements: Web design portfolio, technical knowledge, visual communication skills

25. Passive Income

Dreaming of making money while you sleep?

You’re not alone—passive income has seen 115% growth over the past decade with 49,500 monthly searches.

But just regurgitating what’s already out there won’t cut it.

Readers (and search engines) want to see that you know what you’re talking about.

Document your actual passive income streams with real numbers and transparent insights.

In a niche filled with get-rich-quick schemes, your authentic experiences and realistic expectations will build trust that keeps readers coming back.

The Smart Passive Income blog is a long-time favorite in this space.

Its content helps readers become entrepreneurs and build passive income streams for sustainable success.

But Smart Passive Income isn’t just about advice—it’s a business itself.

They monetize through multiple channels:

Paid community with workshops and masterminds
SaaS tools
Live events
Affiliate marketing

Monetization paths: Business tool affiliates, premium courses, membership communities, downloadable resources

Success requirements: Proven income streams, financial transparency, systems development experience

Your Next Move: Bring Your Blog Idea to Life

The best blog niche ideas aren’t the ones with the biggest numbers—it’s where your expertise meets market opportunity.

Before you commit, ask yourself:

Do you have real knowledge in this area?
Can you consistently create content here?
Does the monetization align with your goals?

Remember: Differentiation beats competition every time.

Ready to bring your blog idea to life?

Learn how to start a blog with our step-by-step guide, including a 12-month action plan and downloadable checklist.

The post 25 Best Blog Niche Ideas <br>(Data Study) appeared first on Backlinko.

Read more at Read More

Answer engine optimization: 6 AI models you should optimize for

March 25, 2025/0 Comments/in Search Engine Land, Web Design News/by

How to evolve your organic approach for the rise of the answer engine

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility.

But as AI-driven search gains traction, is that ranking priority shifting or staying the same?

We’re in an era of uncertainty we haven’t seen since the early days of SEO – when search engines rose and fell in a battle for relevance.

Time will tell which AI answer engine wins the game. SEO is still relevant, but AI is rewriting the rules.

This article will break down:

Six AI search players to watch and how they source content.
Market share and usage trends that show where search behavior is shifting.
How AI answer engines still depend on traditional search engines.
What businesses should do now to optimize for AI-driven search.

Here’s what you need to know.

AI models and real-time search

Before we move forward, a quick note on how these AI platforms generally work. AI models are trained on data available up to specific cutoff dates.

For instance, Google’s Gemini 2.0 Pro had a knowledge cutoff in August 2024, while OpenAI’s GPT-4o extended its training data up to June 2024. Yes, it can change daily.

This means that for recent events or emerging trends, among other things, these models rely on real-time data retrieval rather than their internal knowledge base.

In other words, their ability to provide accurate and up-to-date results is directly tied to their ability to access and process new information from the web. That is key.

Another thing to note is that AI search engines can build their own web indexes.

For instance, Perplexity AI’s PerplexityBot crawls the web directly, creating its own content database rather than relying on Google’s or Bing’s indexes. But even so, AI search engines can and do still rely on search engine results, too.

Website owners who want to control how AI search engines access their content can manage these crawlers in their robots.txt settings.

Now let’s discuss the different ways AI search engines are relevant to SEO today.

Google: AI Overviews

AI Overviews represented a huge shift in Google Search.

Google’s AI-generated responses – powered by Google’s Gemini AI model – are designed to provide quick but comprehensive answers by pulling information from multiple sources.

For SEO professionals, this introduced both opportunities and challenges.

AI Overviews rely on Google’s search index to determine what information to present, but they also change how users interact with search results.

Google AI Overview result for [how will AI overviews impact SEO]

How AI Overviews work

Google’s Gemini 2.0 AI model powers AI Overviews, generating instant summaries for certain queries.
AI-generated responses appear at the top of Google’s search results, often before traditional organic listings.

Market share and adoption

Google still dominates the search market, holding about 87.28% of the U.S. search market.
With billions of searches per day, AI Overviews have the potential to reshape organic search traffic and user behavior.

What this means for SEO

Ranking in Google still matters – AI Overviews primarily pull from the search results.
A study by Rich Sanger and Authoritas found that 46% of AI Overview citations come from the top 10 organic search results.
Anecdotal data from my SEO agency suggests you need to be in the top 20 for a better chance of inclusion in AI Overviews. There are outliers, and some resources cited in AI Overviews will rank outside of what we would traditionally call “being ranked at all.”
Inclusion in AI Overviews can boost clicks to the cited sources and, according to some research, harm performance for those that don’t show up. For instance, for transactional queries, webpages included in AI Overviews had 3.2 times as many clicks as pages that were excluded. For informational queries, webpages with a presence in AI Overviews had 1.5 times as many clicks compared to webpages excluded by AI Overviews.
If your content doesn’t rank well in Google, it’s unlikely to appear in AI Overviews, reinforcing the need for strong SEO. There are many opinions on which tactics you need to succeed. I advocate continuing to stay the course with a strong SEO program with a balanced mix of technical SEO, on-page optimization and excellent content.
Website owners can control whether their content is included in AI-generated answers. Google-Extended is an opt-out setting that allows websites to block Google from using their content for AI models like Gemini, while still allowing Googlebot to crawl their site for search rankings. Blocking Google-Extended won’t affect your rankings in Google Search, but it will stop Gemini from using your content in AI-generated responses.
Take note: Research shows that inclusion in AI Overviews can be more volatile than the organic search results.

Takeaway: AI Overviews aren’t replacing traditional search, but they are changing how search results are consumed. For now, the strategy remains the same: Optimize for Google Search, and AI Overviews will follow.

Google: AI Mode

In March 2025, Google announced AI Mode, an optional feature designed to offer a more AI-driven search experience.

Unlike standard Google Search, where AI Overviews appear alongside organic results, AI Mode allows users to toggle into a search environment where AI-generated answers take center stage.

*Image credit: The Keyword blog, Google*

How AI Mode works

A separate search option where AI-generated responses are more detailed, conversational, and visually enhanced. Reminiscent of Bing’s Copilot toggle.
AI Mode “brings together advanced model capabilities with Google’s best-in-class information systems, and it’s built right into Search. You can not only access high-quality web content, but also tap into fresh, real-time sources like the Knowledge Graph, info about the real world, and shopping data for billions of products. It uses a ‘query fan-out’ technique, issuing multiple related searches concurrently across subtopics and multiple data sources and then brings those results together to provide an easy-to-understand response,” according to Google (announcement link above).
Google told Search Engine Land that, like AI Overviews, AI Mode surfaces relevant links to help people find webpages and content, and that Google teaches the model to decide when to include hyperlinks in the response. For example, if it’s likely that users want to take action on a website (like booking tickets), then links would be useful. AI mode will also decide when to prioritize visual information, such as images or videos, for queries like how-to searches.

What this means for SEO

Google says that AI Mode “is rooted in our core quality and ranking systems, and we’re also using novel approaches with the model’s reasoning capabilities to improve factuality. We aim to show an AI-powered response as much as possible, but in cases where we don’t have high confidence in helpfulness and quality, the response will be a set of web search results.”
AI Mode is now in testing. Whether it will impact click-through rates in the same way as AI Overviews remains to be seen.

Takeaway: AI Mode signals an ongoing shift towards AI-dominated search results. For now, we can assume that the importance of ranking well in traditional search remains the same.

Dig deeper. Google’s AI Mode: Here’s what matters for SEOs and marketers

Google: Gemini

Gemini is Google’s competitor to ChatGPT and other generative AI tools. Gemini functions as both an independent chatbot and the power behind AI Overviews in Google Search.

Over the coming months, Google plans to upgrade virtually all Assistant-enabled devices – from phones to smart home gadgets – to use Gemini as the default assistant.

This shift shows Google’s long-term commitment to AI as a core part of search and user interactions.

How Gemini works

Gemini pulls from Google search results and third-party content partners (for example, AP) to generate responses, integrating search rankings into its answers.
Gemini can also personalize results based on a user’s Google search history, YouTube activity, and app usage, making responses adaptive rather than purely search-driven.

Market share and adoption

According to Statista, Gemini ranks No. 3 on the most downloaded gen AI apps globally as of January 2025, with approximately 9 million downloads.
Similarweb data shows that the majority of users are aged 25 to 34 (approximately 30%), with the second highest usage among 18- to 24-year-olds at about 21%.

*Image credit: gemini.google.com analysis, Similarweb*

What this means for SEO

Ranking in Google Search is still crucial, but there’s more. Gemini pulls from Google’s search index, but it also sources data from content partnerships.
Consider content that’s optimized for natural language queries, structured data to help enhance context and education-focused content (where teaching something is front and center).
When Gemini personalizes responses based on user history, visibility in Gemini answers may vary between users. For example, if a user frequently engages with a particular brand’s YouTube channel, Gemini might be more inclined to mention or draw from that brand’s content when that user asks a related question.
Click-through rates from Gemini remain uncertain, as Gemini doesn’t always provide direct links. Gemini comes in third for referral traffic as compared to ChatGPT and Perplexity, according to one study.

Takeaway: Visibility in Gemini means business as usual in terms of having an excellent site that can rank in Google Search, but it also adds complexity with Gemini’s AI-driven personalization and conversational search trends.

Microsoft: Bing Copilot

Bing was the first major search engine to integrate AI directly into its results, launching Bing Copilot (formerly Bing Chat) in February 2023. It’s no surprise Bing beat Google here, as Microsoft has been a big investor in OpenAI since 2019.

How Bing Copilot works

Powered by Microsoft’s Prometheus model, which builds on OpenAI’s GPT-4.
Generates AI summaries based on real-time Bing search results and external data sources.
AI-generated responses appear at the top of search results, sometimes before traditional web listings.
You can also click on “Deep Search” for more in-depth AI-powered answers. These answers are also linked to sources found on the web.
In addition, there’s a Copilot toggle in Bing for a more interactive, fully powered AI search mode.

Market share and adoption

Bing accounts for about 7.48% of the U.S. search market.
While small compared to Google, it’s possible that Bing’s market share may grow more in the future due to its early adoption of AI-powered search and the reliance of other AI platforms on Bing results.

What this means for SEO

Unlike Google’s AI Overviews, Bing Copilot is more likely to cite sources outside the top-ranked pages, but ranking higher still increases the likelihood of inclusion.
A study by Rich Sanger found that over 70% of URLs included in Bing Copilot summaries rank in the top 20 Bing search results.
Bing may present a growing opportunity as AI search adoption increases.

Takeaway: Bing may no longer be just an afterthought in many companies’ SEO strategies. You’ll want to continue to have a robust SEO program that takes into account ranking signals for Bing.

OpenAI: ChatGPT Search

ChatGPT search is OpenAI’s initiative to enhance traditional search by integrating AI-powered real-time web search into ChatGPT.

It was initially launched as the SearchGPT prototype in mid-2024 and later integrated into ChatGPT, allowing users to access live search capabilities rather than relying solely on pre-trained knowledge.

By October, OpenAI fully integrated SearchGPT into ChatGPT, enabling it to perform real-time web searches and provide more current, sourced information for user queries.

This positioned ChatGPT search as a direct competitor to traditional search engines, offering users an AI-powered alternative to platforms like Google and Bing.

But here’s the kicker: It still relies on search engine results.

How ChatGPT search works

Powered by a fine-tuned version of GPT-4o, post-trained using synthetic data-generation techniques. This includes distilling outputs from OpenAI’s o1-preview model, meaning some responses are AI-synthesized rather than directly retrieved from the web.
SearchGPT pulls data from multiple sources, including third-party search providers like Bing and direct content partnerships that supply proprietary information.

Market share and adoption

ChatGPT is the most widely used text generation AI tool, holding nearly 20% of the global generative AI user share in 2023, according to Statista.
ChatGPT’s weekly active user base doubled in six months, with 400 million weekly active users now relying on its search capabilities, according to TechCrunch.

*Image credit: “Leading generative artificial intelligence (AI) text tools market share of users globally in 2023,” Statista.com*

What this means for SEO

Since SearchGPT relies on Bing’s indexing system, ensuring your content ranks in Bing is essential. Content not indexed by Bing is unlikely to appear in SearchGPT’s responses.
Chatter in the SEO industry suggests that SearchGPT might favor trusted, high-ranking sources in Bing but that it also relies on sources outside the top rankings in Bing.
SearchGPT’s responses can include clickable sources, potentially driving traffic back to a site. A study analyzing traffic data from 391 SMB websites found that ChatGPT’s referral traffic increased by 123% between September 2024 and February 2025, making it the largest referrer among AI-driven search engines during that period. Additionally, ChatGPT has been sending more traffic to education and technology sites, with more than 30,000 unique domains receiving referrals by November 2024.
The conversational nature of ChatGPT is changing how users search and consume information. Continuing to emphasize helpful content can only make a website more competitive.
In the early days of SEO, search engines were highly susceptible to simple manipulation tactics. Similarly, ChatGPT’s AI-powered search may be vulnerable to manipulation, with tests showing that it could be influenced to return misleading or biased results.

Takeaway: ChatGPT could be the biggest threat to search engine usage. However, SearchGPT’s reliance on Bing means SEO strategies must prioritize Bing to improve the chances of being surfaced in AI-generated results as well.

Perplexity AI

Perplexity AI is an independent, AI-powered search engine that blends large language models with real-time web data to provide concise AI-powered responses with direct citations.

The citations piece is probably one of the more compelling things about Perplexity.

In an interview with Lex Fridman, Perplexity’s founder Aravind Srinivas said:

“When I wrote my first paper, the senior people who were working with me on the paper told me this one profound thing, which is that every sentence you write in a paper should be backed with a citation, with a citation from another peer-reviewed paper, or an experimental result in your own paper. Anything else that you say in the paper is more like an opinion.
“It’s a simple statement, but pretty profound in how much it forces you to say things that are only right.
“We took this principle and asked ourselves, what is the best way to make chatbots accurate, is force it to only say things that it can find on the internet, and find from multiple sources.”

Launched in late 2022, it has positioned itself as an alternative and direct competitor to traditional search engines like Google.

How Perplexity works

Perplexity AI operates as an independent search engine, actively crawling and indexing the web to provide real-time, AI-generated responses to user queries.
Instead of building a massive index like Google’s, Perplexity prioritizes indexing high-quality, frequently searched topics based on user behavior. By focusing on trusted and helpful sources, it optimizes for accuracy and truthfulness while maintaining efficiency.
Each response includes direct source links, differentiating Perplexity from AI chatbots that provide answers without attribution.

Market share and adoption

Perplexity reportedly had 15 million monthly active users by early 2024.
While still small, Perplexity holds approximately 6% of the AI search market—and growing.
Backed by investors like Jeff Bezos and NVIDIA, Perplexity’s valuation jumped from $500 million to $9 billion in under a year.

What this means for SEO

Perplexity relies on trusted sources from the web. This means you must have an authoritative presence on the web.
One study showed that 60% of Perplexity citations overlap with the top 10 Google organic results.
Other research indicates that Perplexity has a group of favored, authoritative sources on the web to pull from.
Because Perplexity is an independent search engine, ranking factors will be different from Google or Bing.
Content formatted in a certain way may have a leg up, including clear headings, well-organized sections and succinct answers like FAQs embedded in your content—all of which can be quickly understood and extracted by Perplexity’s model.
While Perplexity links to sources, data suggests referral traffic is still quite low.

Takeaway: Perplexity AI is another contender that could continue to gain traction in AI search and take users away from major search engines. It’s important to remember that it still relies on sources across the web, making an authoritative site with the right content optimized for AI an important step in visibility.

The future of AI search and SEO

While some predict that the rise of AI will reduce search engine volume significantly (Gartner predicts a 25% drop by 2026), the importance of having a reputable website with trustworthy, optimized content remains critical for the foreseeable future.

Time will tell which AI wins the game. With many AI platforms facing legal challenges (like Google’s AI Overviews and Perplexity’s lawsuits), legal decisions will also likely shape the winners and how AI search ultimately operates.

So, which AI search engine should you optimize for right now?

I suggest gathering research on the potential for referral traffic and the audience demographics using the AI search engine. Does it align with your industry and business?

For those AI search engines that require “extra SEO effort” on top of what you’re already doing, make sure it’s worth it. Track your referral traffic to see if any patterns emerge.

We know that Google is the dominant search engine, so continuing to optimize for Google is key.

The situation is not perfect, however. While some websites report clicks are up from things like AI Overviews, others are losing big time.

For example, research shows that for queries where AI Overviews appeared in Google, organic CTR fell sharply from 1.41% to 0.64% year over year.

On the other hand, a different study looking specifically at AI search engines like ChatGPT, Perplexity, and others found that they send 96% less referral traffic to news sites and blogs than traditional Google Search.

Emarketer data echoes this:

Some data already suggest a basic hierarchy of referral traffic coming from certain AI search engines.

For example, one study found ChatGTP to be a clear winner in referral traffic overall, but things fluctuate based on industry.

Image credit: “SMB websites see rising traffic from ChatGPT and other AI engines,” William Kammer, Search Engine Land

As we continue to see all this play out, we can relax knowing that the fundamentals of SEO are not going away.

Yes, the approach may change, but the foundation is the same: Put the user first, make a great website that’s optimized for the platforms your target audience uses, and continue to adapt to the different ways you can remain visible in search.

Read more at Read More

SEO execution: Understanding goals, strategy, and planning

March 24, 2025/0 Comments/in Search Engine Land, Web Design News/by

SEO management: Understanding goals, strategy, and planning

SEO is something of a nebulous concept.

To some, SEO is technical; to others, it is creative.

Neither of these is 100% right or wrong.

SEO is all of this and more, depending entirely on the unique situation and goals of the business looking to use SEO.

This loose definition leads to some common and fairly troublesome issues.

One of these issues, which we see repeatedly and completely derails the success of projects – even by experienced agencies – is the misunderstanding between SEO strategy and SEO planning.

This article defines these terms and shows a simple way to ensure both strategy and planning are tackled with the rigor that the modern, hyper-competitive search environment demands.

Even Google is confused

The problem here is that Google does not really understand quality.

It knows what people click on. It understands specific authors, sites, and other traditional SEO metrics to help stack the deck.

However, Google does not enforce the true denotation of words in search results and often leans into common misconceptions.

What I am trying to say here is that Google gives people what they want and, by doing so, often accentuates issues where the meaning of a word has shifted.

SEO strategy is a perfect example.

A search here shows many posts optimized around “SEO strategy,” but none of them actually talk about SEO strategy in any detail (or at all).

What they really talk about is SEO goals and SEO planning.

The fact is that almost the entire first page of results conflates strategy with planning – even the AI Overview gets it wrong.

This leads businesses to focus on tactics without a clear overarching strategic vision.

The result?

Well, bad results for most (other than those hawking to rank for SEO strategy).

Why does this matter?

Am I just some pedant upset that the things returned are not truly relevant?

Well, maybe a little bit.

But, more importantly, I believe there is an opportunity for many hidden in the fog of this issue.

SEO (or any marketing) needs to deliver results.

However, when SEO is approached without clear distinctions between goals, strategy, and planning, efforts become reactive rather than proactive.

Businesses chase keywords and rankings rather than trying to offer something new and unique.

This leads to a hamster wheel of tactical SEO rather than building strategic and sustainable long-term visibility.

A better way forward: Goals, strategy, and planning

A solid SEO approach follows a simple, logical three-step sequence:

Define the goal: Where do we want to go?
Craft the strategy: How will we get there?
Develop the plan: What steps do we need to take?

By structuring SEO efforts this way, you can avoid aimless execution and instead build an intentional, well-structured approach to search visibility.

The rest of this article will show you how to tackle this differently and help steer your efforts toward long-term sustainable growth rather than short-term tactical wins.

First, some important definitions

We started by discussing a common misuse of the word “strategy” and how this leads to the strategy being overlooked.

Before we proceed, I feel it is useful to clarify the terms we use quickly so there are no misunderstandings.

This is denotation vs. connotation – the real meaning of a word vs. the common misunderstanding.

SEO

At its core, search engine optimization is about improving a website’s visibility in search engines to maximize visibility and attract organic traffic.

It involves a mix of technical improvements, content creation, and authority building efforts.

However, SEO efforts can be fragmented and ineffective without clear goals and a structured approach.

Goals: Where do we want to get to?

A goal is a destination – the ultimate outcome you want to achieve.

Goals should be defined with rigor to ensure they are realistic and will bring value.

Your SEO goals should be clear, measurable, and aligned with business objectives.

The SMART goals frameworkis a powerful way to achieve this.

Some common SEO goals include:

Increasing organic traffic by 50% over the next 12 months.
Ranking in the top three results for high-intent keywords.
Reducing dependency on paid search by driving more organic leads.
Improving conversion rates from organic traffic.

Without a clear, well-defined goal, SEO efforts are aimless – like going on a road trip without knowing the destination.

Likewise, bad goals will suck up time, resources, and money and fail to deliver.

So make sure to set strong and purposeful goals.

SEO strategy: How do we get there?

A strategy is the big-picture approach to achieving the goal.

If SEO were a game of chess, the strategy would be your playbook for winning.

It’s not about specific moves but the overarching plan that dictates how you respond to opportunities and challenges.

A strong SEO strategy is unique to the business and considers:

Competitive positioning: Are we fighting in a “red ocean” (highly competitive markets) or carving out a “blue ocean” (untapped opportunities)?
Audience intent: Are we targeting informational queries, transactional searches, or brand-driven traffic?
Content differentiation: How will our content stand out and provide unique value?
Authority building: Will we focus on link-building, PR, or thought leadership?

For example, if a SaaS company wants to dominate organic search, its SEO strategy might focus on thought leadership and topical authority rather than just ranking for high-volume keywords.

SEO planning: The specifics of the journey

Planning is where the tactical details come into play. It’s the nuts and bolts – everything from optimizing page titles to a full step-by-step breakdown of how to execute the strategy.

An SEO plan may include:

Conducting keyword research
Optimizing existing content
Building a backlink acquisition strategy
Developing a content calendar
Implementing technical SEO fixes

Think of planning as the navigation system that breaks your strategy down into actionable steps.

Get the newsletter search marketers rely on.

Business email address

See terms.

A structured approach to SEO

To ensure SEO efforts are well-structured:

Set solid goals: Define the destination (where you want to be).
Craft a unique strategy: Choose the best route based on competition, industry, and brand positioning.
Create a simple plan: Lay out the specific steps to execute the strategy effectively.

This approach can be applied to an existing site with historical SEO or used before a new website is built to help maximize SEO success.

Let’s break down the three steps below – goals, strategy, and planning.

Step 1: Set solid goals

Clear, measurable goals provide direction. Instead of saying, “We want to increase traffic,” set a goal like:

Increase organic leads by 30% in the next six months.

This clarity helps align efforts across content, technical SEO, and link building.

Dig deeper: How to create SMART SEO goals (with examples)

Step 2: Craft a unique strategy

Strategy is not a checklist.

It’s a guiding principle that dictates decision-making.

It is about carving out a unique approach rather than following what competitors are doing.

For example, your SEO strategy might focus on:

Finding content angles or formats that no one else is using
Creating a new category of content rather than competing in existing spaces
Developing a distinctive voice or perspective that becomes a competitive advantage

SEO strategy should always differentiate your content and brand within search.

If competitors shift tactics or Google updates its algorithms, your strategy should remain adaptable while keeping your unique value intact.

You should be able to answer the questions:

Why does this deserve to rank?
Do we stand out from the crowd and offer something new and unique?

Often, this uniqueness could be just combining things that others do or using new formats.

This is the most difficult part of the job. It requires research and careful thought.

Surveying customers to gain insight will also help you craft something unique and valuable.

Some tools that can help:

3-step SEO strategy design: Craft a unique SEO strategy.
SCAMPER for SEO: Substitute, combine, adapt, modify, put to another use, eliminate, and rearrange/reverse.
Value proposition design for SEO: Tailor content around customer pains, gains, and jobs.
Generative AI for SEO ideation: How to use generative AI tools to aid strategic ideation.
SEO SWOT analysis: Identify your strengths and competitors’ weaknesses.

Step 3: Create a simple plan

The plan should be actionable and prioritized, breaking down SEO efforts into:

Short-term actions: Quick wins like optimizing title tags.
Mid-term actions: Content production and link building.
Long-term initiatives: Authority building and brand signals.

The plan’s primary goal is to break down what needs to be done into manageable small jobs.

Then, allocate these according to your available resources with timelines so you can keep track of what is (or is not) happening.

Don’t overcomplicate this, and remember that a simple, well-executed plan always beats a complex, poorly executed one.

Here’s a simple guide to creating a simple, one-page SEO plan:

SEO planning: Your one-page SEO plan.

Final thoughts

If there is one thing you take from this article, please let it be this:

Strategy is not planning, and planning is not strategy.

SEO strategy is the big picture that defines why your content should rank and outperform competitors.

While planning involves specific tactics like keyword research or content updates, strategy is about positioning your site as the best answer for user queries for a specific reason (the strategy).

This is not to say that standard SEO planning and tactics are not important.

Not at all.

Rather, by having this all backed up by a strategy, you maximize the chance that you will generate and sustain the results you are looking for.

Ultimately, SEO strategy is about why your site deserves to rank, not just how to optimize it.

Thinking strategically about marketing in general and how that relates to SEO will help you stand out and provide useful feedback on the product and service strategy.

The key is to remember that SEO success isn’t just about performing SEO tasks – it’s about approaching them with the clarity and structure provided by strategy.

Goals define the destination.
Strategy determines the best path to the destination.
Planning breaks the journey into actionable steps.

Implementing this structured approach can avoid wasted efforts, allow you to focus on what truly moves the needle, and build long-term organic growth.

This is better than the blind chasing of rankings and random acts of SEO that seem to characterize most campaigns.

Define your goal, craft a winning strategy, and execute a focused plan.

That is the kind of strategic SEO that gets results.

Read more at Read More

Posts

What is ChatGPT (And What Can It Do)?

ChatGPT Models

ChatGPT Limitations

How to Use ChatGPT: Step-by-Step Beginners Guide

Step 1: Choose the Right ChatGPT Account Type

Guest Access

Free Account

Paid Subscription

Step 2: Tweak the Default Settings

ChatGPT Memory: On or Off?

Personalizing ChatGPT: Make It Work Your Way

Control Your Privacy

Step 3: Learn to Write Better Prompts

Step 4: Get Better Results With Frameworks

Step 5: Refine ChatGPT’s Responses with Follow-Ups

Fun Ways to Use ChatGPT for Life and Work

ChatGPT as 24-7 Personal Assistant

ChatGPT as Your Analyst

ChatGPT as a Thought Partner

Don’t Stop at ChatGPT. Build Your AI Toolkit.

What is quality content?

How search engines determine quality content

Why is quality content important?

7 steps to start creating high-quality content

1. Write for your readers, not yourself

2. Think about search intent and your goal

Match goals to different search intents

3. Make your content readable and engaging

4. Write with E-E-A-T in mind

Share your experience

Be the expert in your field

Show your authority

Be trustworthy

5. Keep your content up to date

6. Invest time in site structure

7. Use Yoast SEO to perfect your content

Buy Yoast SEO Premium now!

A quick recap on high-quality content

How affiliate hijacking hurts your brand

Spotting ad hijacking

Why manual checks often fail

The Adidas example: Over 100 incidents in 40 days

How Bluepear helps

Conclusion

Table of contents

What is Shopify SEO?

Yoast SEO for Shopify

Does Shopify have good SEO?

12 SEO basics for Shopify to get you started

1. Define who you are and what you stand for

2. Conduct keyword research for your store

3. Look at what the competition is doing

Shopify SEO tips in a handy checklist

4. Write unique and high-quality product descriptions

5. Write great titles and meta descriptions

6. Create SEO-friendly URLs in Shopify

7. Fix your site structure with internal linking and proper navigation

Internal links are essential

8. Make products findable with an XML sitemap

9. Streamline the number of Shopify apps you use

10. Optimize images for SEO

The importance of good product images

Optimize the file sizes

Lazy loading images

Preventing CLS

Add alt text and good file names

11. Add a blog to your Shopify store

Is blogging good for my Shopify store?

Yoast SEO for Shopify

12. Finally, pick a good Shopify theme

For total control, build your own Shopify theme

8 technical SEO optimizations for Shopify

1. Optimize for speed

2. Prevent duplicate content

3. Working with product variants

4. Faceted navigation or product filters

5. Editing robots.txt to determine what ends up in search engines

6. Structured data for your products

Yoast SEO for Shopify outputs structured data automatically