Google’s Nick Fox, the SVP of Knowledge and Information at Google, said in a recent podcast that doing optimization for AI search is “the same” as doing optimization and SEO for traditional search. He added, you want to build great sites, with great content, for your users. More details. This came up in the AI […]
We celebrated a major milestone in June: the return of SMX Advanced as an in-person event. It was our first since 2019. More than a conference, SMX Advanced 2025 was a reunion. Search marketers from around the world came together to connect, exchange ideas, and learn the most current and advanced insights in search. But […]
Google Search Console appears to have fixed the weeks-long delay in Performance reports. After several weeks of 50+ hour lag times, the reports now seem up to date as of the past few hours. Now up-to-date. If you check the Search Performance report now, you should see a normal delay of about two to six […]
Managing large catalogs in Google Performance Max can feel like handing the algorithm your wallet and hoping for the best. La Maison Simons faced that exact challenge: too many products and not enough control. Then they rebuilt their segmentation with Channable Insights and turned a “black box” campaign into a revenue-generating machine. Step 1: Stop […]
Doing SEO well often means knowing what to focus on and when to do so. That is not always easy, especially when you are juggling content, updates, and day-to-day site management. That is why we are introducing a new SEO task list in the Yoast plugin. The Task List helps you improve your SEO step by step, directly inside your dashboard. It […]
Google Ads launched VTC-optimized bidding for Android app campaigns, letting advertisers toggle bidding toward conversions that happen after an ad is viewed rather than clicked. Previously, VTC worked as a hidden signal inside Google’s systems. Now, it’s a clear, explicit optimization option. The shift. Google is shifting app advertising away from click-centric logic and toward […]
Sergey Brin, Google’s co-founder, admitted that Google “for sure messed up” by underinvesting in AI and failing to seriously pursue the opportunity after releasing the research that led to today’s generative AI era. Google was scared. Google didn’t take it seriously enough and failed to scale fast enough after the Transformer paper, Brin said. Also: […]
Reddit is an online forum that’s part search engine, part social network. Millions of people use it to swap advice, review products, and argue about virtually every topic under the sun. It all happens inside niche communities called subreddits. All this makes it a powerful place for Reddit marketing. As long as you know how […]
New technologies like AI have drastically changed search engine architecture. Gaining visibility online requires more advanced tactics than traditional SEO. One of these secret weapons to give your pages more real estate in search results is called FAQ schema. It’s simple to implement using basic structured data (if you’re new to that, here’s a primer […]
B2B marketing often gets treated like a second-class citizen compared to B2C. But here’s the truth: business-to-business marketing is growing fast and generating real results across industries. Eighty percent of B2B buyers expect a B2C-like experience when interacting with brands. That means the old-school, relationship-only playbook won’t cut it anymore. You need a digital-first strategy […]
