Education, technology, and software development websites have gotten a referral traffic boost from ChatGPT search – and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s according to new Semrush (disclosure: Search Engine Land is owned by Semrush) analysis of 80 million lines of global clickstream data from the second half of […]
Paid search audits are essential. But let’s face it: they can be a beast to do. It’s not just about understanding complex strategies; it’s about meticulously reviewing every setting, campaign, keyword, and ad, then translating all those details into actionable insights for stakeholders who may not be PPC experts. Before AI, I spent countless hours […]
Super Bowl 2025 will be held on Sunday, Feb. 9. The “Big Game” will have around 50 minutes of TV commercials trying to change the hearts, minds, and actions of over 100 million viewers. However, many marketing executives ask, “Are Super Bowl ads effective?” And with a 30-second spot during the Big Game costing $8 […]
Google resolved a six-month-long headache for online merchants by restoring filtered product download capabilities in Merchant Center Next, bringing the platform’s functionality back in line with its classic version. The context. In digital commerce, precision matters. Merchants often need to: Troubleshoot specific product listings. Optimize particular product categories. Analyze subsets of their inventory. The previous […]
Cybercriminals are exploiting Google Search ads to steal Microsoft advertising account credentials, revealing a sophisticated phishing scheme that has potentially been active for years. The big picture. Attackers created malicious Google ads mimicking Microsoft Advertising’s official platform. The campaign redirects users through complex networks to steal login information. Researchers discovered potential infrastructure dating back multiple […]
Brandon Saltalamacchia’s office, adorned with a dazzling collection of retro gaming paraphernalia, offers a glimpse into the passions that have driven his professional life. In this interview with Saltalamacchia, you’ll learn about his humble beginnings as an independent publisher to navigating the labyrinthine challenges of SEO in a Google world. The early days: A camper […]
Are you ready to take your SEO and PPC campaigns to the next level of success? Tackle the challenges of the New Year with actionable tactics, expert guidance, and the inspiration you need to succeed at the spring edition of the SMX Master Classes — happening live online this March. In-depth training. Actionable tactics. Invaluable […]
Some things in life are constant – Google rankings aren’t one of them. If you’ve been paying attention (or just reading this website), you’ve likely noticed that rankings are becoming increasingly unstable. Industry veterans, with years of context, may feel this shift the most. That’s why I believe SEO is evolving into something new. What […]
Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies for setting up and optimizing your remarketing efforts for greater profitability and long-term success. Go beyond the basic remarketing setup By default, Google Analytics creates an “All Users” audience for website visitors over the past 30 days. While this basic audience […]
Google Product Studio is now available within Google Business Profiles. This allows you to edit the background scenes of your products within your local listing using Google’s AI features. Product studio is already available within Google services including Google Merchant Center and Google Ads, and is now available within Google Business Profiles. More details. Google […]
