For the past year, we’ve talked about how AI might change search. That moment is over. This is no longer a “what if” conversation. We are seeing a measurable shift in web traffic movement. At Previsible, we analyzed LLM-driven traffic across 19 GA4 properties and found something undeniable: AI platforms like ChatGPT, Perplexity, Claude, Gemini, […]
For many years, SEO has been the lifeblood of content marketing. Keyword research, quality content, blog optimization, and organic traffic became the gospel of lead generation. But times have changed. Take the Great Decoupling of organic impressions from clicks as a result of Google’s AI Overviews. Or the shift in user behavior away from Google […]
Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered search engines, such as Google’s AI Overviews, ChatGPT, and Perplexity, are transforming the way people discover and consume content. Instead of clicking your link, users are getting instant AI-generated answers – often built from your content – without ever visiting your […]
Google Ads’ AI Max reporting now allows advertisers to view search terms, headlines, and landing pages in a single report, offering a clearer window into how AI-powered campaigns operate. Why we care. This update means less guesswork and more control. You can now see what users actually searched for, which landing page Google’s AI sent […]
Google Ads rolled out a new AI Max experiment type for Search campaigns, aimed at streamlining how advertisers test AI-powered features – without duplicating campaigns. Why we care. Traditional experiments require creating campaign copies, adding complexity and delaying results. This new format runs within the original campaign, splitting the budget 50/50 between control and test […]
Before we know it, the winter hues will set in, and with them comes the biggest shopping day of the year: Black Friday. Black Friday 2024 was a goldmine for online businesses, clocking in record-breaking numbers. Online shoppers spent over $10 billion, marking a 10% jump from the previous year, and 2025 is shaping up […]
Black Friday isn’t just a sales event; it’s a battle for attention. Whenever product, price, and promotion fight for a click, visibility becomes a battle for dominance, not just survival. Are you a WooCommerce store owner pouring your energy and budget into paid ads, but not getting the required results? But what about organic traffic? That’s free […]
Large language models, also known as LLMs, are advanced AI systems that were pre-trained on large data sets designed to recognize human language and generate unique content based on user input. In fact, there are over 300 LLMs designed for a range of use cases from text generation to writing code. In this blog post, […]
Have you ever noticed a blog post that used to drive tons of traffic to your site suddenly isn’t performing like it used to? Maybe it ranked on the first page of Google for a few months and brought in steady leads, and then…poof! Nothing. The traffic just disappeared, and you’re left wondering what happened. […]
Writing the right SEO title or meta description can be time-consuming, especially when unsure what works best. That’s where Yoast AI Generate comes in. Now, all Yoast SEO users can try it with 10 free Sparks. What does Yoast AI Generate do? Yoast AI Generate suggests SEO titles and meta descriptions based on your content […]
