AI Max gets new reporting features

Why campaign-specific goals matter in Google Ads

Google Ads’ AI Max reporting now allows advertisers to view search terms, headlines, and landing pages in a single report, offering a clearer window into how AI-powered campaigns operate.

Why we care. This update means less guesswork and more control. You can now see what users actually searched for, which landing page Google’s AI sent them to, and the headline shown alongside the ad. That’s a big upgrade from the days of Performance Max (PMax), where advertisers waited years for basic visibility into campaign behavior.

The details. Especially useful if you’re using Final URL expansion or Auto-Generated Assets

It also makes it easier to:

Spot when a product search lands on a generic category page.
Diagnose and fix page mismatch issues.
Deactivate Final URL expansion if needed.

“This means more transparency. From Month one. Unlike PMax where we had to wait 4 years,” said Thomas Eccel, head of Google Ads at JvM IMPACT.

Bottom line. Google is giving advertisers a clearer lens into AI Max behavior – allowing for smarter optimization, faster troubleshooting, and a better user experience. This update removes a major blind spot in AI Max reporting.

First seen. The update was mentioned by Eccel who credited senior SEA consultant Jerome Fleck for first spotting it.