Key Takeaways Google Analytics 4 (GA4) replaced Universal Analytics in July 2023 and introduced a completely redesigned reporting interface. Standard reports are pre-built and cover everyday metrics like traffic and engagement. Explorations is a separate section for custom analysis, such as funnels and path analyses. Not every report deserves equal attention. The ones worth checking […]
Google unveiled the biggest change to its search box in 25 years. It is calling the new search box the “Intelligent Search box.” The new search box aims to bring easier access to the AI search features in Google Search to Google’s users. And yes, this is all powered by the latest Gemini release, Gemini […]
Google announced its latest and greatest AI model, Gemini 3.5 Flash today at Google I/O. Google’s head of Search, Liz Reid, said Gemini 3.5 Flash is Google’s “newest Flash model delivering sustained frontier performance for agents and coding.” She added that is now being used to power AI Mode globally. Gemini 3.5 Flash. Not only […]
Google also announced new search agents, including information agents and new agentic capabilities within Google Search. The information agent will continue to scan the web to find and monitor changes to your tasks and help you along your tasks journey. “We’re entering the era of Search agents, where you can easily create, customize and manage […]
Google is now letting searchers build their own apps directly into Google Search. This enables searchers to set up a search feature that delivers the information they need, in the format they want, from the sources they want. Liz Reid, the head of Google Search, announced at Google I/O, “Search can build the ideal response, […]
Google also announced some new agentic commerce features today in Google Search including Universal Cart, expanding Universal Commerce Protocol and Agent Payments Protocol (AP2). Plus, Google’s Shopping Graph now contains 60 billion product listings, which is up from 50 billion from earlier this year, announced Vidhya Srinivasan, VP/GM Ads & Commerce. Universal Cart. Google announced […]
The question I get asked most in 2026 is: How do we measure this? How do we measure whether our brand is showing up in ChatGPT? How do we measure whether Perplexity is recommending us? How do we measure whether the work we did last quarter on grounding for AI Mode moved the needle? Nobody […]
AI offers a conversational experience. We use LLMs through chatbots. But no one has yet looked at how citations and mentions evolve in a conversation. I analyzed data from the Semrush AI Visibility Toolkit to review 20 buyer journeys across four different verticals to compare high vs. low reasoning for ChatGPT5.2. View embedded content In […]
For a long time, SEO reporting revolved around dashboards. When a meeting was on your schedule, you’d spend your day preparing by exporting data from Google Search Console, cleaning it in spreadsheets, and layering charts into Data Studio. Now, AI coding agents are changing that workflow. Instead of the manual work that would previously take […]
By now, you’ve heard the doom and gloom. In April, Verizon CEO Dan Schulman warned that AI could push U.S. unemployment to 20%-30% over the next two to five years. Anthropic CEO Dario Amodei has warned that AI could wipe out half of entry-level white-collar jobs within five years. Ford CEO Jim Farley has said […]
