Entries by Dubado Solutions

ChatGPT ads show strong early CTRs — but scale is still the question

Initial reports from SimilarWeb indicate ChatGPT ads are outperforming traditional benchmarks on engagement — but with limited inventory and small-scale tests, it’s too early to call this a long-term trend. What’s happening. According to early analysis, ads appearing in ChatGPT conversations are generating strong click-through rates vs Display and Podcast channels, likely driven by high-intent […]

The 10-gate AI search pipeline: Find where your content fails

The AI engine pipeline has 10 gates between your content and a recommendation:  Discovered.  Selected.  Crawled.  Rendered.  Indexed.  Annotated.  Recruited.  Grounded.  Displayed. Won.  Confidence at each gate multiplies, which means your worst gate sets your ceiling, and a single near-zero anywhere in the chain drags the whole result down with it. That dynamic leads to […]

Query intent vs. conversion intent: Why the difference matters

One of the major reasons PPC practitioners hold onto syntax-oriented keyword strategies is the disconnect between “query intent” and “conversion intent.” For years, you’ve likely relied on keywords to show you understand what your customers want and to prequalify traffic using syntax-oriented signals. As user behavior shifts to more conversational queries and AI becomes an […]

Unifying the search experience for real growth in 2026 by Level Agency

In February 2024, Gartner predicted that traditional search volume would drop 25% by 2026. It didn’t. Google’s search revenue accelerated to 17% year-over-year growth, crossing $63 billion in Q4 2025 alone. But clicks per search are falling while query volume explodes. The pie got bigger. The slices got redistributed. And most search teams are still […]