Entries by Dubado Solutions

Google Search Algorithm Changes: 2026 Update

Key Takeaways Google’s 2024 API leak confirmed that click data and user engagement signals carry more weight in rankings than the search giant has publicly acknowledged. Brand authority matters more than many search engine optimization (SEO) professionals realize. Core updates now target multiple ranking systems at once. The March 2024 update, combined with prior efforts, […]

What Does the TikTok Sale Mean for Advertisers?

Key Takeaways The TikTok sale is complete. TikTok USDS Joint Venture LLC closed on January 22, 2026, placing majority control in the hands of American investors Oracle, Silver Lake, and MGX. The ad infrastructure and auction mechanics are still running.  User deletions spiked nearly 150 percent post-announcement, but active usage held flat. Sentiment and platform […]

Google rolls out new data, experimentation and MMM tools to improve measurement

Google is rolling out new tools to help advertisers better understand performance across increasingly complex customer journeys. What’s happening. As AI continues to transform campaigns, creatives and targeting, Google is introducing updates focused on data integration, experimentation and media mix modelling — all aimed at helping marketers turn fragmented signals into actionable insights. Why we […]