Google’s Search Engine Results Page (SERP) offers more than just a list of links. Its layout can change based on what you’re searching for, presenting various SERP features tailored to your needs. You might see different elements like featured snippets, shopping options, or local listings and also AI Overviews. Understanding these can help you navigate the results more effectively. This guide will help you identify and differentiate between the paid and organic results you encounter.
Search features are elements on a search engine results page (SERP) that provide information beyond the standard list of links. They include things like featured snippets, image packs, and knowledge panels. These features make it easier for users to quickly find answers and relevant information in search results.
Google Search is really rich with information these days
A new SERP feature: Google AI Overviews
AI Overviews are a new feature in Google’s search results. They use artificial intelligence to create concise summaries that answer user queries quickly. These summaries appear at the top of search pages, providing immediate information without the user needing to click through links, although links are provided. This feature helps users find the information they need faster and increases the visibility of diverse websites.
Google AI Overview provide a new way of accessing information from search
It depends on what you’re searching for
What the result page looks like largely depends on what you are searching for. If you’re searching for a product you can buy, Google will show shop results on the SERP. For example, when we searched for hockey equipment for an eight-year-old, Google showed us this:
An example of a product search on Google
This results page starts with shopping results, with images on top. On the left-hand side, you will see all kinds of filters to fine-tune your product search as well. To enter the Sponsored section, you must pay Google – note the word ‘sponsored’ in the upper left corner. After those results, the first is an ad, which is another paid result. And then the organic results start.
However, if you’re searching for information about the planet Neptune – because your son is writing an essay about that – you’ll encounter a different-looking SERP:
Different searches show different SERP features on Google
These search results do not show any paid or sponsored results. At the top, you’ll see an AI Overview for the topic, and on the right, you’ll notice a knowledge graph with lots of information about the planet Neptune. There’s even an interactive diagram to learn more about what Neptune looks like.
The default page of Google’s search result is a page on which different results appear. Google decides which results fit your search query best. That could be ‘normal’ results, but also news results, shopping results or images. If you’re searching for information, a knowledge graph could turn up. When you’re searching to buy something online, you’ll probably get lots of shopping results on the default result page.
Google Search has many options than just regular search
You can apply some filters on the search results yourself if you want to. You can, for instance, click on ‘images’ if you’re searching for an image. This allows you to browse through images only. You can also choose ‘shopping’, ‘maps’, ‘forums’, ‘videos’, ‘news’ and ‘more’.
Google shows both paid results and organic results. It can be pretty hard to notice the difference between the two. The ads usually appear on top of the search results. Sometimes it’s only one ad, but Google can show more ads as well. This depends on how many people search for a certain search term and who wants to pay for it.
There are many sponsored listings in Google
You’ll recognize the paid result by the word Sponsored shown in front of the link to the website. The shopping results in Google are also paid results: a company pays Google to appear in the shopping results. If you want to advertise on Google, you should check out Google Adwords.
Organic results
Google’s organic results are all non-paid results. According to Google’s algorithm, the organic results shown first are the best fit for the user’s search query. Search Engine Optimization (SEO) improves the chances of ranking in organic search results.
Snippets
The search result page consists of a number of snippets. A snippet is a result Google shows to the user in the search results. A ‘normal’ snippet usually looks like this:
A regular Google snippet
Google shows the title in blue, the URL in grey, and a description of the page. You’ll also encounter rich snippets on the SERP. A rich snippet shows extra information between the URL and the description. A rich snippet looks like this:
A rich result as shown in Google search
In this snippet, a picture of the ice cream is added. You can see the recipe’s rating and the time it takes to prepare this type of ice cream. A rich snippet contains much more information than a normal snippet does.
Besides snippets, images, videos, news results, shopping results and maps, Google also shows some other elements on the SERPs.
Knowledge Graph panel
The Knowledge Graph Panel appears on the right side of the search results. According to Google, this information is retrieved from many sources, including the CIA World Factbook and Wikipedia. Information from the Knowledge Graph is used to answer spoken questions in Google Assistant and Google Home voice queries.
An example of a knowledge graph panel Google search feature
People also ask
This box appears somewhere between the organic search results. It’ll suggest questions related to the search query you typed in. You’ll encounter these related questions in the organic search results if you’re searching for Minecraft. Clicking on one of the suggestions will directly answer the specific question.
Google’s People also ask search feature
Featured snippets
A featured snippet, aka answer box, is a highlighted search box that answers the question you type in the Google search bar. This featured snippet box is situated above the regular organic search results. Featured snippets often appear as a paragraph or a bulleted list, accompanied by an image.
Featured highlight answers directly at the top of the Google search results
When you search from something locally, the Local 3-pack can show up to highlight three related local businesses. It’s a Google search feature that provides information such as business names, addresses, phone numbers, and customer reviews. This feature is often integrated with Google Maps. It helps users find directions and learn more about local businesses.
This search feature shows three local result based on the query
Image pack
The image pack search feature shows a collection of images related to a search. Typically shown in a grid or carousel format, they allow users to quickly browse visual content without leaving the search page. For some searches, images are a better fit than just regular links or other SERP features.
An example of an image pack in Google’s search results
Top stories
Top stories is a search feature on Google that displays the most recent and relevant news articles. This section typically appears near the top of the search results, highlighting breaking news and timely updates. It includes headlines, publication names, and often images to quickly inform users about current events.
Google’re Top stories feature shows the most important news
Conclusion about SERP features
Google’s search engine results pages can show various elements: the search results (so-called snippets), AI Overviews, a knowledge graph, a featured snippet, an answer box, images, shopping results, and more. Some of these elements will show up depending on the type of query and the data Google finds. You can add structured data to your page so Google can show a ‘rich’ snippet, providing more information about your product or recipe, for instance.
You can pay Google to make the snippet of your page end up high on the search results page as an ad. Or, you can optimize your pages for the search engines – and users! – so it will rank high organically. That’s SEO, and that’s what we write about!
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The world of SEO keeps evolving and changing, which is why it’s important to keep developing your own skills. An excellent way to do this is via hands-on experimentation. In this post, I’ll share three valuable lessons I’ve learned from my previous ventures.
A bit of background information: I started experimenting with SEO in 1999 without realizing it, when I created a South Park fan website. This was done via my early foray into the fundamentals of HTML and having fun with the site through different experiments. I discovered that by manipulating meta keywords, I could influence search rankings. Nowadays, that tactic wouldn’t fly, but it’s still incredible that I learned about SEO this way rather than the more predictable entry through my first professional jobs!
It didn’t stop there, though. I kept learning by starting my own businesses and creating my own websites and plugins, which gave me invaluable insight into customer behavior, product development, and marketing. Plus, I gained a deeper understanding of website structures and functionalities, which we all know is invaluable for technical SEO.
Tip 1: Embrace experimentation
It’s unsurprising, then, that my first piece of advice is: embrace experimentation. That’s how I learned most of what I know. Simply start by experimenting on your own personal website or create a new site to work with. If you use tools like LocalWP, you can freely experiment without impacting live websites.
And don’t shy away from getting your hands dirty with code! Writing code might seem daunting at first, but I promise you it pays off. I taught myself coding in PHP around 2002 and figured it out quite quickly, approaching code like a puzzle I needed to solve. If I could figure it out on my own during my teenage years (when the technology was in a much earlier stage), then you can too.
Explore new technologies and platforms
We all know WordPress is great. I think so too. It’s a truly unique and amazing platform to get started with, because it allows you to extend and experiment with plugins, as well as being able to create custom websites to your heart’s desire.
In recent years, more CMSs (content management systems) have launched as well as really upping their game to the wider market. Whilst a lot can be good for simpler needs, my preference always naturally returns to WordPress as my experiments and scaling attempts will always eventually hit a wall with other CMSs out there.
Create that website for someone else
After you’ve experimented and gained an understanding of websites and SEO, people you know may start to ask you to build one for them, or help out with one they have already. Whilst this may sometimes seem annoying at the time, it’s a great opportunity to experiment with someone live on the web so you can create a use case for your work.
Working with different people and businesses will make sure you encounter different challenges and opportunities to develop new skills. This will ultimately enhance your SEO capabilities.
Tip 2: The importance of a customer-centric mindset
One venture I learned many lessons from is from when I owned a bar with my wife. Whilst this was far from SEO, it taught me many lessons, some of which I apply in my job today.
It’s the same with any business, online or physical. If you understand who your customer is, you can create content and products that resonate with them. This will make them much more likely to become your customers. With a physical business, it’s easier to engage directly with the customer, but in the digital world this can be more challenging. You can learn a lot by engaging with individual customers or end-users directly through a video call or meeting them in real life—try to do this for your clients or the company you work for.
Build a strong (online) community
An interesting story of brand loyalty: one day the bar received a one-star review on TripAdvisor. The reviewer said they were happy with their visit in general – with great service and wine – but there was a dog in the bar, which seemed unfair considering that the dog was 3 tables away from the customer and that it’s a dog-friendly bar (as most are in the suburbs). However, this does happen to businesses from time to time and we replied to the review. Back at the bar, some regular customers noticed the review and decided to add their own—all 5 stars. Three days later, the review was removed. This brought our average rating up as a result, which also improved our ranking within TripAdvisor.
This really brought home that not only can a disproportionately negative review have real consequences for a business and its owners, but also showed how brand loyalty counts for so much.
By nurturing and maintaining a relationship with your audience, people will talk about you online and offline.
Tip 3: Be mindful of niche trends
Remember NFTs? Non-Fungible Tokens are a form of digital asset all powered by the blockchain and were extremely popular during 2020-2022. You may have seen a couple of them, including Bored Ape Yacht Club—a generative NFT collection—or a single NFT by Beeple sold for $69.3m.
During its increased popularity, I co-founded an NFT marketing agency. One SEO tactic I used was to utilize my existing agency and create a landing page there to sell the service, using the site’s existing relevance and authority. As a result we began ranking quicker than any other agency was attempting to, whilst also using our newly built site to do the same. Building something from the ground up is a long process but is still worth it, as even the new agency’s site ranked independently and earned its own authority.
Avoid putting all your eggs in one trendy basket
Whilst the NFT marketing agency gave me a lot of invaluable experience and garnered new connections, the trend—and therefore the business—didn’t last.
This experience highlighted the limitations of niche trends for me. It was a great learning experience, but it taught me that trends are usually not a solid foundation for any long-term goals you might have. Whilst it’s great to go “all in” on a new venture, ensure that your current one is supported enough or balance both until one gets to a position you make yourself redundant in the other.
Get experimenting!
I hope this post helps nudge you to explore beyond business as usual. After all, the best way to enhance your SEO and other professional skills is by experimenting!
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Every business owner with a website is looking for ways to get noticed in the search results. There are loads of tactics to rank well as a local business, but unfortunately, there is no silver bullet. As with most things SEO, this is a combined effort. One of the ways to get noticed is by offering customers up-to-date information like opening hours and contact information. You can do this using Google Business Profile, formerly Google My Business. But what is it exactly, and why is it so important for local SEO?
Before we start, it’s good to know that Google recently changed its name from Google My Business to Google Business Profile. But even with its new name, Google Business Profile is still your one-stop shop for managing your business information and how it will be presented in the search results. It is an essential tool to adjust how your business is shown in Google Maps, the Knowledge Graph, and organic search results. According to the most recent edition of Whitespark’s Local Search Ranking Factors Survey, Google My Business remains the biggest driver of local SEO success, with reviews coming in second place.
You can manage your business listing by adding NAP details, opening hours, photos, etcetera. There are even unique options to show multiple ways to shop (delivery or curbside pickup). In addition, you get many other options, like managing the reviews your customers leave behind. As you might already know, reviews should be a critical part of your local SEO efforts.
Want to learn more about local SEO and how to get higher rankings in the local search results? Our Local SEO training helps you improve your online presence and attract more online and offline visitors.
How does it work?
Getting started with Google Business Profile is easy; you make an account and claim your business. After filling in your details, you need to verify your business. You can choose between receiving an automated call or text with a verification code, or receiving a real-life postcard from Google at your specified address with the verification code. Some businesses may need to verify with a video. You may have to verify with more than one method. So, why does Google want you to verify your account? They want to ensure that you’re telling the truth and that you’re the business owner listed at the address. Google has a special page that helps you check your verification status.
Once verified, you can fill in all the necessary details and check how your listing is doing. You can get regular insights to see how many impressions, clicks, and subscribers your listing got over time. It’s a great way of getting a feel for how Google and customers perceive your business.
Keep in mind that Google My Business (or Google Business Profile) is not the catch-all tool for your local SEO. It has to work in tandem with your other off-page and on-page SEO efforts. You probably won’t climb the charts if your profile is inaccurate, but you won’t reach the top without a well-optimized site and localized content. These things go hand in hand.
Ranking factors
Google Business Profile uses many factors to determine rankings for businesses. We’ll highlight the three most important ones:
Relevance
Distance
Prominence
Relevance
Relevance determines how well your business fits the search intent of the customer. Is your focus identical to what the customer needs, or are you a bit opaque about what your company does? Vagueness doesn’t rank or sell. Be as clear as you can be, and keep your focus. That way, Google knows what people can expect from you and will be more inclined to show your business in the search results.
Tip: When setting up your profile, Google offers you common services that you can add to your category of business. It’s smart to include these, because they will help your business get found. We’ll talk about these in more detail later on.
Proximity
Proximity is a well-known factor for ranking local businesses. And quite logical when you think about it. You can’t rank in a local search for dentist in Philadelphia when you have located your company in Manhattan. However, the exact way Google determines which businesses to show in a local search is unknown, and it can be pretty hard to rank in a given area. Other factors play a significant role as well. It helps to say you are located in a particular area and show it by having local-oriented content around your business on your site. Google uses what’s known about the searcher’s location to present the most relevant local businesses.
Prominence
Prominence is all about the activity around your listing; this could be the number of reviews, events, local content, et cetera. It also helps to have loads of quality links to your site. It is somewhat hard to determine what prominence means exactly, but one thing is for sure: no one likes inactive profiles. You have to keep it updated with new photos and manage your reviews. As said before, this goes hand in hand with your site, so make sure both listings align and publish content focusing on your local area(s).
It is vital that you keep your business listing accurate and up to date
Optimize your Google Business Profile listing
Any business with a bona fide brick-and-mortar location or an online outlet is eligible for a Google Business listing. But what if you operate your business out of your house and don’t want people to know your address?
If you don’t operate a walk-up brick-and-mortar location but visit your customers in a particular geographic area, you’re called a “Service Business.” Service businesses include plumbers, carpet cleaners, and courier services. In this case, you’re still eligible for a listing. However, you’ll want to choose “Service business” when Google asks what kind of business you have.
Google asks what kind of business you are operating
Verifying your location
Google tries to make sure that only legitimate businesses are represented in GMB. It requires anyone claiming a Listing to verify their association with the company. The easiest way to start the process is to perform a desktop search on Google for your business name (for example, “Kido Chicago”). You’ll see a link in the panel on the right-hand side of the page that asks, “Own this business?”
Before you click that link to begin the verification process, make sure you are either not signed in to Google (you can create an account in the next step) or are signed into a Google account for your business instead of your personal Gmail. It’s not a requirement; however, sharing access to your listing with employees or other company agents from a business account will be much easier.
Click on Claim this business to claim the profile of this business; if you are the owner
Once you fill out the most basic information (see below for what these details are), if it can corroborate your address and phone number, Google will call and ask you to enter a PIN on the screen. If it hasn’t previously seen a business with the phone number and address you submitted, you’ll be mailed a postcard within a week with instructions on how to PIN verify.
Verify with video
Some businesses may need to verify with a video. If you own a physical store, you will need to record your location by showing street signs, your business exterior and interior, and you need to show that you’re authorized to represent this business. You will need to show all these requirements in one continuous recording, so no editing.
If you own a service business, like a plumbing or landscaping business, you don’t have a physical store. That’s why you’ll need to show street signs or the surrounding area where your business is located, your business card or a branded vehicle or business tools, and finally a proof of address. Again, this needs to be done in one continuous recording.
Primary business information
Name, Address, and Phone
This sounds simple, but it’s surprising how many business owners overthink these core attributes or try to “optimize” them. Your Name, Address, and Phone (NAP) are your thumbprint online. If they don’t reflect your business accurately in your Google Business Profile, Google—and your customers—lose trust that you are who you say you are. They will stop sending business your way.
Do NOT stuff keywords in your business name. Represent yourself as you would answer the phone or welcome a customer into your store. You probably see spammers doing this and succeeding all the time, but it’ll come back to bite them at some point. Google is monitoring for these kinds of abuses all the time, and they’re getting better at blocking the abusers.
Submit the same address you use on your website. If you’re a Yoast user, this should be the address you enter in the Yoast Local SEO plugin. Even if you’re a service-area business, you’ll have to submit a physical address, not a PO box or other mailing-only address.
You’ll see a map displayed just alongside your address. Zoom in and double-check that the pin is in the correct place on your business. Google’s pin precision for U.S. addresses is typically pretty good, but it can be spotty in other countries.
Don’t use a tracking phone number to segment customers coming from Google vs. other sources. There are ways to do this, but they’re pretty advanced. Implementing tracking numbers incorrectly can do tremendous damage to your local search rankings.
Choose a category for your business
From a rankings standpoint, the business category is the most important attribute you can optimize in your Google Business Profile. In our experience, it’s best to keep an eye on Google’s advice on categories. Remember that advice has changed frequently over the years and might change again.
Start typing, and the categories magically appear. You can add more later on
Google maintains a taxonomy of several thousand categories to describe local businesses. You’ll probably find a match pretty closely by typing in a few characters of a keyword that describes your business.
Google suggests “using as few categories as possible,” as well as categories that are “as specific as possible.” And while it’s true that Google can and does “detect category information from your website and mentions about your business throughout the web,” our advice is to specify as many relevant categories as possible on your Google Business Profile listing.
Google’s automated review system may remove one or two from your listing, but this is not spam—provided you select relevant categories. It helps you show up for as broad a range of searches as possible.
Services businesses can add the specific services you offer
Add your website
In the process, there’s a field to add your website URL, but it doesn’t have to be your “website” per se. In particular, if you operate in more than one location, you may want to enter the page on your website corresponding to the location you’re submitting to Google—rather than your homepage. Opinions are mixed on whether listing your homepage, or a location page will help you rank better, so do what’s best for prospective customers. If you think your homepage will give them the best initial sense of your business, submit it as your “website”. If a location page—or even some other page—will give your audience a better sense, submit that instead.
Add a business description
Later on, you can add a business description to your profile. It’s essential to take a moment and find an excellent way to describe your business on Google. The business description field gives you a maximum of 750 characters to convince people to visit your business. This might be the first thing people read about your business, so make it unique and exciting. Describe what your business offers precisely and how you set yourself apart from your competitors. You can also talk about your history and anything else that’s helpful for customers.
Keep the description short and sweet, and don’t try to push promotions or deals you have running. You also shouldn’t include URLs or HTML code. Give it a think, write a few descriptions and pick the best one!
A unique business description can make you stand out from the rest
More business information
After entering the attributes above, you’re asked to verify your listing. But don’t stop there. There are a few other attributes that are well worth your time to add.
Photos and images
Photos may be the most neglected attribute in all local SEO. The success of Instagram, Pinterest, and any lesser-known apps indicates how visual our internet culture has become. Consumers often select—or reject!—a business because of its photos. Not only on the content of the photos, but consumers also judge the quality and professionalism of the photos.
Photos are essential in the mobile ecosystem that Google Business Profile powers (including Google Maps), where they dominate a business’s representation in Google’s user interfaces. Try to add authentic photos instead of stock photos, and make sure the pictures reflect your business.
As with all local media or social media sites, Google Business Profile has its image format requirements. Take some time to review them and make sure you have high-quality assets for each format. You can find more on improving your images in our image SEO guide.
Business hours
Selecting your opening hours is pretty straightforward. Google has dramatically improved its interface for telling customers when you’re open over the past several years. Hours will be front-and-center wherever customers interact with your business on Google, so they should be accurate. You can even daypart multiple times during the day and add specific hours for holidays and special events.
While you can’t control it, you may be interested to know that Google now displays the busyness of your business in real time. This is based on aggregate location-tracking visitors with Android phones and iOS Google Maps users with location services enabled.
See when a business opens and when the most popular times are
Restaurants can add menus
Specific categories of businesses will have the option to add their menu. Suppose you’re lucky enough to be in one of these categories. In that case, we highly recommend adding this, as it gives Google an additional set of keywords that your business should consider relevant.
Accept messages for more leads
By default, this feature is turned on. It will add a messaging feature to your Business Profile, and it can be a great way to generate more leads. Of course, you need to keep this chat feature in mind and check regularly for any messages. If you respond quickly and helpfully, you’ll probably turn visitors into customers.
The chat function
If you’re slow to respond to customers, however, Google might disable this feature for you. So, if you’re not sure you’ll be able to keep track of this feature, it might be better to turn it off.
Share posts on your Business Profile
The Posts feature is a very useful way to communicate with your customers from your profile. With posts, you can connect with existing and potential customers through your Business Profile on Google Search and Maps. You can create and share announcements, offers, new or popular items in stock, or event details directly with your customers. Use this to promote your sales, specials, events, news, and offers. You can even add videos and photos to posts to make them more interesting!
Example of the post feature
Many options
Since Google Business Profile has grown quite a bit over the years, there are many more options to explore. You don’t need to use all of them, but some are valuable. For example, the Products feature to highlight your products in your listing is a great way to get people interested in what your offer.
Another great option is the possibility of getting potential customers to ask questions that you can respond to. Keep in mind that others can also answer these questions, so keep an eye on this. When it works, it can be a real help in turning visitors into customers.
And, as always, get reviews for your business! With a Business Profile, you can even respond to these reviews. It doesn’t have to be a message. Nowadays, you can also quickly respond with an emoji, like a heart or fire emoji.
Ranking factors beyond your control
There are two significant local search and local SEO ranking factors over which you have little control. They both have to do with the physical location of your business.
The location of your potential customer
The first is the proximity of your business to the location where your prospective customer is performing their search. All other things being equal, Google will display a company closer to the searcher than one farther away from them.
In the early years of Google, its algorithm favored businesses close to the center of a given city or its “centroid.” This was partly because Google wasn’t as good at detecting the location of the searcher as they are now. It defaulted to showing businesses in the areas with the highest population density.
Nowadays, this factor has declined in importance. Especially for mobile searches where Google has a precise idea of where you are. Google has also partially improved at detecting desktop searchers’ location information through surreptitious collection means.
A physical store in the city of your customer’s search question
The second factor is having an address in the city in which your customer is searching. If your customer is searching in Seattle, your Tacoma or Bellevue-based coffee shop won’t appear. This is simply because it’s irrelevant to the customer’s search.
Short of opening additional locations to target areas where high concentrations of your customers are searching, there’s not much you can do to optimize for these ranking factors. Still, you should be aware of their importance.
Google Business Profile Insights
Google provides a free, lightweight analytics package as part of GBP. This gives you a basic sense of how customers and potential customers view and interact with your listing.
Insights show how often your listing appears in plain old search vs. Google Maps. It also shows the number of clicks to your website, requests for driving directions, phone calls, and more.
There’s also a breakdown of how many customers see your listing for direct searches (for your business specifically) vs. discovery searches (for businesses in your category). While no one outside of Google is entirely sure how they calculate the discovery number, it’s probably as good a barometer for the overall strength of your local SEO as any, mainly if you track it over time.
Troubleshooting listing issues
The most typical GMB troubleshooting issue continues to be duplicate listings for the same business. While it’s gotten harder to detect duplicate listings, it’s much easier to close them.
The first step to identifying duplicates is to search for your business name on Google. If it looks like multiple listings refer to your business, select the one you’d like to report as a duplicate and click “Suggest an Edit.” Follow the suggestions to have the listing marked as duplicate.
Google support staff are generally responsive to these reports within a reasonable time. If you continue to have trouble, ask multiple people—co-workers, friends, family members, or relatives—to report the same problem, and it’s more likely Google will look at it. If your issue seems particularly thorny, you’re most likely to get a response by tweeting @googlemybiz, the official Twitter support channel for Google Business Profile.
A tool to manage your reviews
Some time ago, Google added a new feature to the Google My Business dashboard. A feature that allows you to manage your reviews and report reviews for removal. You can also check the status of reviews you’ve already reported here. Keep in mind that Google will only remove reviews that violate their policies, such as irrelevant or offensive content.
Structured data and Yoast Local SEO
Google increasingly depends on structured data to determine what your site is about and which elements represent what. This is true for your business information, including the information that Google Business Profile uses. Make sure you add the correct structured data to your site. Enhance your NAP details, opening hours, reviews, product information, et cetera, with Schema.org data. This will make it much easier for Google to determine the validity of your listing. Several tools can help you with this, including our Yoast Local SEO plugin.
Local SEO is critical, even with Google Business Profile
So, you should activate and maintain your Google My Business account and make it awesome. But to get the most out of your listings and to get good rankings, you must have your site in order as well. Optimize every part of it. Create local content for your chosen keyword and business location and get quality local backlinks to build a solid link profile. Ask customers to review your business onsite or on My Business. Make sure your listing is active and attractive; as we said, inaccurate profiles are no good.
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00Dubado Solutionshttp://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.pngDubado Solutions2024-11-27 14:11:222024-11-27 14:11:22Improve local SEO with Google My Business/Business Profile
Do you have a website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data from your website. You probably have heard of Google Analytics and Google Search Console before. These tools are free for everyone maintaining a website and can give you valuable insights about your website. Here, we’ll explain how to use Google Search Console for SEO!
Google Search Console helps you track the performance of your website easily. You can get valuable insights from your Google Search Console account, which means you can see what part of your website needs work. This can be a technical part of your website, such as an increasing number of crawl errors that need to be fixed. This can also give a specific keyword more attention because the rankings or impressions are decreasing. Or find the reasons why some pages aren’t indexed.
Besides seeing this kind of data, you’ll get email notifications when Google Search Console notices new errors. Because of these notifications, you’re quickly aware of issues you must fix. That’s why everyone with a website should learn how to use it!
The Google Search Console Overview page
Search Console is structured around various sections
Search Console has several sections, which keep expanding as Google adds more:
URL Inspection
The URL Inspection tool lets you get insights on specific URLs and how Google sees and indexes these. You’ll also see if the page is eligible for rich results.
Performance
In the Performance section, you’ll discover how your site is doing in the regular search results, on Discover, and Google News, if it is eligible for those.
Indexing
In the Indexing section, you’ll find all the insights you need to see how Google discovers and indexes your pages. You can also learn if and how Google is indexing the video content on your site. There’s also a section to check your XML sitemaps and any page removals you may have requested.
Experience
The Experience section gives you an idea of how Google values your page’s performance on mobile and desktop, with a little help from Core Web Vitals, and whether your pages are served via HTTPS connections.
Shopping
In the Shopping tab, you’ll find more information about how Google sees your products — if you own an ecommerce site or sell something else online. You can see which products have rich results, plus insights into your merchant listings and how you appear in Google Shopping.
Enhancements
The Enhancements section lists all the structured data that Google found on your site and whether or not it is eligible for rich results. This includes events, reviews, job postings, and more.
Security & Manual Actions
The Security & Manual Actions destination shouldn’t be visited often, as it lists security issues found by Google or when it issues a manual action against your site.
Links
The Links section overviews your site’s internal and external links.
Setting up an account
You’ll need to create an account to start using Google Search Console. Within Google Search Console, you can click on ‘add a new property’ in the top bar:
Add a new property to get started
You can insert the website you want to add by clicking the ‘Add property’ button. If you choose the new Domain option, you only need to add the domain name without www or subdomains. This option tracks everything connected to that domain. With the ‘old’ URL prefix option, you must add the correct URL, so with ‘HTTPS’ if you have an HTTPS website and with or without ‘www’. To collect the correct data, it’s essential to add the correct version:
Choose domain if you want to track all your URLs or URL prefix if you want to track specific URLs
You must verify that you’re the owner when you’ve added a website. There are several options to verify your ownership. The Domain option only works with DNS verification, while the URL prefix supports different methods. You can learn more about the differences in Google’s documentation: adding a new property and verifying your site ownership. You can also use Google’s Site Kit WordPress plugin to connect Analytics and Search Console while giving you statistics in your site dashboard.
Add to Yoast SEO
For WordPress users who use Yoast SEO, get the verification code via the ‘HTML tag’ method from the Ownership settings in Search Console. Copy the long, random string of characters.
See your verification methods in the Google Search Console ownership settings
You can easily copy the code and paste it into the Google field in the ‘Site connections’ section in the settings of your Yoast SEO plugin:
Paste your code into the Google field to finish the process
After saving this, you can return to Google Search Console and click the ‘Verify’ button to confirm. If everything is ok, you’ll get a success message, and GSC will start collecting data for your website.
Features in Google Search Console
Now that you’ve set up your account, what’s the next step? Well, it’s time to look at some of your data! In the rest of this article, we’ll explore some of the reports and information available.
Performance tab
In the Performance tab, you can see the pages and keywords your website ranks for in Google. If you’re eligible for that, you’ll also find reports on your content’s performance in Google Discover and on Google News. You’ll get 16 months of performance data for your reports.
If you check the performance tab regularly, you can quickly see what keywords or pages need more attention and optimization. So, where to begin? Within the performance tab, you see a list of ‘queries’, ‘pages’, ‘countries’, or ‘devices’. With ‘search appearance,’ you can check how your rich results are doing in search. You can sort each section by the number of ‘clicks’, ‘impressions’, ‘average CTR’, or ‘average position’. We’ll explain each of them below:
The Performance overview harbors a ton of information
1. Clicks
The number of clicks tells you how often people clicked on your website in Google’s search results. This number can say something about the performance of your page titles and meta descriptions: if just a few people click on your result, your result might not stand out in the search results. It can be helpful to check what other results are displayed around you to see how you can optimize your snippet.
The position of the search result also impacts the number of clicks. If your page is in the top three of Google’s first result page, it will automatically get more clicks than a page that ranks on the second page of the search results.
2. Impressions
The impressions tell you how often your website or a specific page is shown in the search results. The number of impressions after this keyword shows how often our website is shown for that keyword in Google’s search results. You don’t know yet what page ranks for that keyword.
To see what pages might rank for the specific keyword, you can click on the line of the keyword. Doing this for a keyword, the keyword is added as a filter:
You can query the data in many ways
Afterward, you can navigate to the ‘Pages’ tab to see what pages rank for this keyword. Are those pages the ones you’d want to rank for that keyword? If not, you might need to optimize the page you’d like to rank. Think of writing better content containing the keyword on that page, adding internal links from relevant pages or posts to the page, making the page load faster, etc.
3. Average CTR
The CTR – Click-through rate – tells you what percentage of the people who have seen your website in the search results also clicked through to your website. You probably understand that higher rankings mostly also lead to higher click-through rates.
However, you can also do things yourself to increase the CTR. For example, you could rewrite your meta description and page title to make it more appealing — Yoast SEO has AI features to help you do that. When the title and description of your site stand out from the other results, more people will probably click on your result, and your CTR will increase. Remember that this will not significantly impact you if you’re not ranking on the first page yet. You might need to try other things first to improve your ranking.
4. Average position
The last one on this list is the ‘Average position’. This tells you the average ranking of a specific keyword or page in your selected period. Of course, this position isn’t always reliable since more and more people seem to get different search results. Google seems to understand better and better which results fit which visitor best. However, this indicator still shows whether the clicks, impressions and average CTR are explainable.
Indexing
The’ Indexing’ section is a more technical but treasured addition to Google Search Console. This section shows how many pages have been in Google’s index since the last update, how many pages haven’t, and what errors and warnings caused Google to index your pages incorrectly. Google split this section into parts, collecting your regular pages and video pages while giving a home for your XML sitemap and the removals sections.
You can see how Google indexes your content over time
We recommend you check this tab regularly to see what errors and warnings appear on your website. However, you also get notifications when Google has found new errors. Please check the error in more detail when you get such a notification.
You may find that errors are caused when, e.g., a redirect doesn’t seem to work correctly, or Google finds broken code or error pages in your theme. You also find error messages like “Crawled – currently not indexed“. Google has a long list of possible reasons why pages aren’t indexed and what you can do to fix that.
Clicking on one of the issues, you can analyze the error more in-depth to see what specific URLs are affected. When you’ve fixed the error, you can mark it as fixed to make sure Google will test the URL again:
Fixed the specific error? Validate it so Google can check if it’s gone for real
Things to look out for
There are a few things you should always look for when checking out your indexing coverage reports:
If you’re writing new content, your indexed pages should steadily increase. This tells you two things: Google can index your site, and you keep your site ‘alive’ by adding content.
Watch out for sudden drops! This might mean that Google is having trouble accessing (all of) your website. Something may be blocking Google; whether it’s robots.txt changes or server downtime, you need to look into it!
We recommend you monitor these situations closely and resolve errors quickly, as too many errors could signal low quality (poor maintenance) to Google.
URL Inspection
The URL Inspection tool helps you analyze specific URLs. You retrieve the page from Google’s index and compare it with the page as it lives now on your site to see if there are differences. You can also find more technical info on this page, such as when and how Google crawled it and how it looked at that moment. Sometimes, you’ll also notice several errors. This might be regarding Google’s inability to crawl your page correctly. It also gives information about the structured data found on this URL.
The URL Inspection tool gives insights into every URL on your site
Experience
The experience report is an invaluable addition. It gives a good idea of how fast your site loads on mobile and desktop and how Google uses core web vitals to grade page experience. It shows which pages have issues that keep them from performing well. The data is based on the Chrome UX report, so it’s accurate data from real users.
Site speed, page experience, and user experience are complex topics with many moving parts, so learning how to think about page speed is good. The answer is here: how to check site speed.
Find out which pages offer a bad experience and how you can fix that
Enhancements: rich results
If you have structured data on your site — provided by Yoast SEO, for instance — it’s a good idea to check out the Enhancements reports in Search Console. The Enhancements tab collects all the insights and improvements that could lead to rich results. It lists all the structured data that Google found on your site. There’s an ever-expanding list of rich results, and you can find the following, among other things:
Breadcrumbs
Events
FAQs
Job postings
Profile pages
Review snippets
Sitelinks searchboxes
Videos
All these tabs show how many valid enhancements you have or how many have errors or warnings. You get details about the kind of errors and warnings and on which URLs these are found. There’s also a trend line that shows if the number of issues is increasing or decreasing. And that’s just the start of it.
Here’s an example of a job posting enhancement. You can overlay Impressions to get more context for the stats
The Enhancements reports help you find and fix issues that hinder the performance of your rich results in search. By checking the issues, reading the support documentation, and validating fixes, you can increase your chance of getting rich results in search. We have a more expansive guide on the structured data Enhancement reports in Google Search Console.
Sitemaps
An XML sitemap is a roadmap to all important pages and posts on your website. Every website would benefit from having one. Do you run the Yoast SEO plugin on your website? Then, you automatically have an XML sitemap. If not, we recommend creating one to ensure Google can easily find your most important pages and posts.
You can find an option for XML sitemaps within the Indexing tab of Google Search Console. Here, you can tell Google where your XML sitemap is located on your site:
Don’t forget to check your XML sitemap
We recommend that everyone enter the URL of their XML sitemap into GSC to make it easy for Google to find. In addition, you can quickly see if your sitemap gives errors or if some pages aren’t indexed. Regularly checking this ensures that Google can find and read your XML sitemap.
We recommend regularly checking the XML sitemap section in our plugin to manage which post types or taxonomies you include in your sitemaps!
Shopping
Google Search Console also has a Shopping section. Here, you can check how Google sees your products and if they get proper rich results. You’ll see if they are valid or if they are missing fields that make the product snippets more prominent. Click on a product to see which fields are missing for particular products and if these are essential parts or nice-to-haves. If you’ve added these to the structured data of your products, you validate the fix in Search Console.
In the Shopping section, you’ll also find your Google Merchant listings and an option to enable shopping tab listings to show your products on the Shopping tab in Google Search. With these options, Google gives ecommerce site owners — and people selling stuff — more ways of checking how their listings are doing.
Optimize your product listings in Google search
Links
Within the links to your site section, you can see how many links from other sites are pointing to your website. Besides, you can see what websites link, how many links those websites contain, and what anchor texts are used most when linking to your website. This can be valuable information because links are still vital for SEO.
Find out which pages receive lots of links
Within the internal links section, you can check what pages of your website are most linked from other spots on your site. This list can be valuable to analyze regularly because you want your most important pages and posts to get the most internal links. By doing this, you make sure Google understands your cornerstones as well.
You can even see how many links individual pages get
Manual Actions
You don’t want to see anything in the manual actions tab. If Google penalizes your site, you’ll get more information. If your site is affected by a manual action, you’ll also get an email message.
Several scenarios can lead to these kinds of penalties, including:
You have unnatural/bought links Ensure links from and to your site are valuable, not just for SEO. Preferably, your links come from related content that is valuable for your readers.
Your site has been hacked A message stating your site’s probably hacked by a third party. Google might label your site as compromised or lower your rankings.
You’re hiding something from Google If you’re ‘cloaking’ (that is, intentionally showing different content to users to deceive them), or using ‘sneaky’ redirects (e.g., hiding affiliate URLs), then you’re violating Google’s guidelines (now known as Google Search Essentials).
Plain Spam Automatically generated content, scraped content, and aggressive cloaking could cause Google to blocklist your site.
Spammy structured markup If you use rich snippets for too many irrelevant elements on a page or mark up content hidden from the visitor, that might be considered spammy. Mark up what’s necessary and only necessary things.
Security issues
Within the security issues tab, you’ll get a notification when your website seems to have a security issue.
Google Search Console is essential
Reading this post should give you a good idea of what Search Console is capable of and how to use it, so we’d like to ask you this: Do you already use Google Search Console for your website? If not, create an account to collect data about your website. Do you think something is missing? Feel free to leave a comment!
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In SEO, using top tools is key. Yoast and Semrush have joined forces to combine their technologies. This integration benefits WordPress and Shopify users by improving their SEO work. Yoast SEO offers easy-to-use SEO features, while Semrush brings solid data that can be used for keyword research. This article will explore the Related Keyphrase feature, which uses Semrush’s keyword data.
SEO involves more than just content optimization; it requires understanding the search landscape and adopting strategies. The Yoast SEO and Semrush integration offers powerful tools for various SEO areas, like finding keywords, planning, implementation, and analysis.
Benefits for WordPress users
Benefits for WordPress users include enhanced keyword research. You can access Semrush’s vast database from the WordPress editor to find and apply effective related keywords. Get real-time SEO suggestions to refine your content as you write using current SEO data. This integration simplifies your work. You don’t have to jump between tools and platforms as much, so you can concentrate on writing content that ranks.
Advantages for Shopify store owners
Advantages for Shopify store owners include access to ecommerce keywords. These insights help drive targeted traffic to your store. Conduct SEO health checks to analyze and optimize product descriptions and meta tags, ensuring full SEO compliance. Integrating targeted keywords into your Shopify store’s content enhances visibility and boosts conversion potential.
Using Semrush for related keyphrases
Setting up the integration is simple for both WordPress and Shopify users. Connect your Semrush account to Yoast through the plugin or app interface. This lets you access keyword analytics and SEO advice right in your dashboard. If you haven’t installed Yoast SEO yet, start there. We offer a guide to help you with the setup.
Finding related keyphrases
Related keyphrases, or related keywords, are terms linked to your main keyword. They boost your content’s relevance, which helps search engines grasp your page’s topic and details. Adding related keyphrases makes your content more comprehensive and informative. This enhances its visibility in search results, as search engines favor pages that cover a topic thoroughly.
Using related keyphrases also avoids keyword stuffing, leading to more natural, reader-friendly text. This approach attracts more organic traffic and helps your content rank for a wider range of search queries.
Getting started with related keyphrases
Navigate to the post or page you wish to optimize in the content editor. To access the Semrush tool, locate the Focus keyphrase section and enter your main focus keyphrase. Then, click the Get related keyphrases button, and a pop-up will appear.
Enter your focus keyphrase and click the Get related keyphrase button to access the Semrush pop-up
Semrush presents related keyphrases in the pop-up, including search volume, search intent, difficulty, and trends. For more detailed insights or to explore further, use the Keyword Magic Tool in Semrush. Alternatively, use your preferred keyword research tools to gather additional insights.
Search volume and difficulty data help understand popularity
Semrush’s search volume data shows how often users search for a specific keyword or keyphrase each month. This metric highlights the keyword’s popularity and demand. High search volume suggests strong interest, while low volume indicates fewer searches. You can use search volume data to identify trends over time, spotting seasonal or emerging keywords. Analyzing these volumes helps you gauge your content’s potential reach and find high-demand keywords to target.
However, high search volumes often mean high competition. Balancing search volume with keyword difficulty is key. Keyword Difficulty measures how hard it is to rank in the top ten for a keyword, ranging from 0% to 100%. Lower percentages mean less competition, making it easier to rank, while higher percentages indicate tough competition requiring significant effort.
Yoast SEO shows intent, volume, trend and difficulty data for suggested keyphrases
Semrush and search intent
Semrush provides tools to integrate search intent into your keyword research. Understanding search intent allows you to tailor content to user needs, improving rankings and attracting relevant traffic.
Semrush offers a search intent metric for each keyword, helping you identify whether a keyword is navigational, informational, commercial, or transactional. This insight lets you align your content with user searches. For instance, commercial intent keywords might lead to content focused on comparisons or reviews, while transactional keywords benefit from clear calls-to-action.
You can explore keywords based on search intent using Yoast SEO’s Related Keyphrases tool. This helps you target the most relevant keywords for your content goals. You might focus on informational keywords for a blog aimed at new audiences. For an ecommerce site, combining commercial and transactional keywords can attract potential buyers to your product pages.
Yoast SEO also shows search intent and keyword difficulty data from Semrush
Integrating related keyphrases into your content
Select the most relevant and beneficial related keyphrases from the list provided by Semrush. Focus on search volume, difficulty, and how they relate to your main topic. You can add up to four additional related keyphrases to your content. Yoast SEO will factor in these related keyphrases when analyzing your content and offering suggestions for improvement.
Incorporate related keyphrases naturally
After selecting the best keywords, add them naturally to your content. Avoid keyword stuffing. Use related keyphrases in sections like subheadings, bullet points, and within the body text. Ensure they complement the primary keyphrase and enrich the content’s context.
Include related keyphrases in meta descriptions and image alt texts to expand your content’s relevance. Yoast SEO will give feedback on their integration and suggest improvements.
Analyze and optimize
Once you’ve integrated the related keyphrases, check the analysis from Yoast SEO. The plugin will offer tips for further optimization. Focus on readability and overall keyword usage. Adjust your content based on Yoast SEO’s suggestions to ensure it’s optimized for primary and related keyphrases.
Better keywords with Semrush and Yoast SEO
The Yoast SEO and Semrush integration is a great tool for marketers, content creators, and ecommerce professionals. This partnership helps improve your SEO on WordPress and Shopify by combining data-driven keyword research with practical SEO implementation.
Enhance your SEO by connecting Yoast SEO and Semrush today. Experience the benefits of integrated SEO tools right at your fingertips. Have fun exploring the integration!
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SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site, which leads to more sales and returning visitors. You must optimize your content for the right words to get people to your site. However, you should consider search intent to increase your chances of ranking, convincing people to buy your stuff, subscribing to your newsletter, or even returning to your website. We’ll tell you what search intent is and how you can optimize your content for search intent.
Search intent (or user intent, audience intent) is the term used to describe the purpose of an online search. It’s the reason why someone conducts a specific search. After all, everyone who does an online search hopes to find something. But is someone looking for an answer to a question they have? Are they looking to visit a specific website? Or are they searching online because they want to buy something? Many of these types of searches are part of the user journey online, but often they represent different stages.
There are a few distinct types of search intent. We’ll go into the four most commonly used ones, but we’ll start with an infographic describing the four types in short:
There are four main types of search intent
1. Navigational intent
The first type of search intent is called navigational intent. People with this intent want to visit a specific website. For example, people searching for [Facebook] online are usually on their way to the website. So, you want to make sure that your website can be found when someone searches for your company’s name online.
Google’s search results for the term [Yoast]
Remember that ranking high for a navigational term is mainly beneficial if your site is what people are looking for. Years ago, we had a Google Analytics plugin that ranked well for the term [Google Analytics]. But that didn’t drive any traffic to our site. People searching for [Google Analytics] specifically were looking for the Google Analytics website and were often not interested in our plugin.
2. Informational intent
On to informational intent. People looking for information do lots of searches on the internet. This could be information about the weather, educating children, SEO, you name it. People with informational intent have a specific question or want to know more about a topic.
Google’s search results for the term [omato sauce]
You should know that Google understands intent beyond simply showing results that give information about a specific term. It knows, for instance, that people looking for [tomato sauce] are most likely looking for recipes, not for the sauce’s culinary history. It understands that most people typing in [Mercury] are looking for the planet, not the element. Google even understands it’s handy to include videos and images for search terms, like [how to build a bird feeder].
3. Commercial investigation
Some people intend to buy in the (near) future and use the web to research. What washing machine would be best? Which WordPress SEO plugin is the most helpful? These people also have transactional intent but need more time and convincing. These types of search intents are usually called commercial investigating intents.
Google’s search results for the term [best washing machines 2024]
4. Transactional intent
The fourth type of search intent is transactional intent. Many people buy stuff online and browse the web to find the best purchase. People are searching with transactional intent when they intend to buy something at that moment. That means that they already know exactly what they want to buy and want to get to that product page immediately.
Google’s search results for the term [IKEA PS 2014]
Keyword intent
People’s words in their search queries give us insight into user intent. This also works the other way around. By formulating keywords with intent-specific words, you can increase your chances of being seen by people with matching search intent.
What do we mean by intent-specific words? Well, keywords with transactional intent will often contain words like:
buy
deal
discount
product names
To give another example, informational searches can (but don’t necessarily have to) contain words like:
information
how to
best way to
why
How to optimize your content for search intent
Why are we telling you this? Because you want to ensure that a landing page fits your audience’s search intent. If people are looking for information, you don’t want to show them a product page. At least, not immediately. You’ll scare them away. But if someone wants to buy your product and lands on one of your lengthier blog posts, you might lose them. In this case, you want to lead them to your shop and the right product page.
Optimizing your product pages for commercially driven keywords is a good idea. For instance, if you sell dog vitamins, you could optimize a product (category) page for the search term [buy dog vitamins]. Perhaps you also have an article about administering vitamins. You could optimize that article for the search term [how to give vitamins to my dog] and aim it at people with informational intent.
Research your audience’s search intent
Sometimes, it can be quite hard to determine the search intent of a query. And perhaps different users that use the same search term will have a (slightly) different user intent. Luckily, there is a direct source to look at to know which intent fits your keywords best: the search results pages. Find out how you can use the results pages to create intent-based content.
If you want to know more about your audience’s search intent, another way is to ask them. Create a short survey containing questions about what people are searching for, and make that survey pop up when people visit your website. That’ll give you valuable insights into your audience and their intent. Please don’t be too intrusive with these kinds of pop-ups, as this can hurt the user experience on your website.
Search intent in Yoast SEO with Semrush
Aiming your content with the right intent is important, but it becomes even more important for ecommerce content. Here’s how to apply this with a focus on ecommerce.
Start by identifying the intent behind your main keyword. In ecommerce, this often revolves around transactional or commercial investigation intents. If users are ready to buy (“transactional”), your content should guide them toward purchasing. If they’re still researching (“commercial investigation”), provide comparisons, reviews, or detailed product information.
Look for related keyphrases that match these intents. Use tools like the Semrush integration in Yoast SEO to find variations that potential customers might use. For a keyword like “buy running shoes online,” related phrases could include “discount running shoes,” “running shoes with free shipping,” or “best price running shoes.”
Examine search results for the keyphrases you’ve found to see what ecommerce sites are doing. Pay attention to product pages, reviews, and comparison guides that rank well. This helps you understand what customers expect and how you can differentiate your offerings.
Incorporate these keyphrases naturally into your product descriptions, category pages, and blog posts. Make sure the content answers potential buyer questions and highlights unique selling points. Include clear calls to action to drive purchases, especially for transactional intent.
If you focus well on search intent, you can create content that improves SEO and enhances the shopping experience. Ultimately, you want higher conversions and better customer satisfaction.
Yoast SEO shows search intent insights powered by Semrush
Conclusion on search intent for SEO
It’s crucial to ensure that your content fits the terms people are searching for and your audience’s search intent. Ensure your post or page is informational when people seek information. Be the first result when someone searches for your company name. Provide content that helps people make an informed decision while still investigating their options. But lead people to your sales pages if they want to buy one of your products.
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There’s no such thing as a one-size-fits-all SEO strategy for SaaS companies. The best SaaS SEO agencies will take the time to learn your business inside out and adapt their services to your goals.
Read on to find out what else separates the best from the rest, along with our recommendations for the top SaaS SEO agencies in today’s market.
How to Choose the Best SaaS SEO Company
Choosing the best SaaS SEO agency comes down to how well it can meet your requirements for factors like:
Services offered
Results they’ve delivered
Ability to scale services
Experience in your industry
Reporting and analytics provided
Pricing and deliverables
Discovery process
Ultimately, no single agency is a good fit for every business. But it’s worth understanding what separates the wheat from the chaff for each factor so you can choose the best agency for your needs.
Services
Effective SaaS SEO hinges on a comprehensive approach that usually includes:
Full-funnel keyword research
Competitive analysis
Product-led content creation
Digital PR and authoritative link building
Technical audits and fixes
Performance reporting and optimizations
If you hire a full-service agency, you should get all of the above (and then some).
The best full-service SaaS SEO agencies will likely go above and beyond by also focusing on other areas, such as:
Programmatic SEO opportunities to help scale content output and lead generation
In saying this, if you only need a specific service from the list above, a full-stack agency may be overkill. That’s where specialists or consultants are a better fit for some projects. For instance, content production is often a significant bottleneck that you can scale much easier if you outsource it to a dedicated SaaS content agency.
Specialist Agencies
Full-Service Agencies
Ideal if you: – Already have some in-house resources – Need a specific skills gap filled – Want to scale one area of your marketing quickly
Ideal for: – Avoiding the risk of over-hiring – Scaling at a comfortable pace – Leveraging experts in multiple areas – Streamlining communications across campaigns and channels
Results
All decent SEO agencies showcase their results somehow, usually by publishing case studies. But the best SaaS SEO agencies have case studies that connect specific actions to tangible business results, like improvements in:
New trial sign-ups
Demos booked
Marketing and sales qualified leads
Cost-per-lead
Closed deals
Revenue
While SEO-specific metrics, like rankings and traffic, are a good leading indicator of campaign performance, they don’t show bottom-line value. So, ideally, you should look beyond these metrics and scope out the tangible impact on core business objectives instead.
For example, here’s a SaaS SEO case study showcasing the approach, services delivered, and the growth in SQLs.
Scale
Whether you’ve decided to hire a specialist or a full-service agency, their ability to scale services to match your pace is crucial.
In your decision-making process, assess how well an agency might be able to adapt to the future needs of your business.
Consider things like:
What size companies have they worked with?
Are the services delivered in a fixed package or a flexible arrangement that you can scale up or down as needed?
How big is the team, and how well might they handle sudden influxes of new projects during busy times?
The best agencies will be able to scale with you well into the future.
Industry experience
Look for agencies with extensive experience working with other SaaS companies.
They need to implicitly understand just how different SaaS is from eCommerce or other types of business models. Many generalist agencies that work with all types of businesses don’t have this understanding and lean on cookie-cutter strategies for all clients.
Reporting
Reporting is a critical piece of any SEO service. It’s how you can keep an agency accountable for the services and results they’re delivering.
All good agencies deliver reporting from analytics tools like Google Analytics, Google Search Console, or SEO tools like Ahrefs. The best agencies also align these reports to the metrics you track in-house via your CRM. Leveraging this mix of reporting technology will give you a complete picture of campaign performance and business impact, from rankings and traffic to leads and revenue.
If an agency doesn’t mention business metrics like qualified leads, demos booked, or cost per lead in its case studies, it’s likely they don’t track or report on these. It never hurts to ask if they can report on the metrics that matter most to you during your initial discussions. Or, even better, ask for examples of how they track pipeline impact with other SaaS clients.
Pricing
When looking for the best SaaS SEO services, pricing can be an arbitrary factor. For instance, which scenario is better?
A. You hire a cost-effective agency. In 12 months, you’ve barely broken even on the service. B. You hire a premium agency. In 12 months, they’ve delivered 2x return on investment.
In our book, option B is always better, no matter how big your investment is. In saying this, there is a point of diminishing returns with SEO, as with many other services. That is, there’s a point where spending more money won’t get you proportionally better results. So, you need to find a balance.
To work with most quality agencies, plan a monthly budget in the mid-high 4-figure or low 5-figure range as a starting point. If you’re growing fast and can afford to put more resources behind an engagement, aim for low to mid 5-figures per month for an agency that can scale with you.
The way we like to explain pricing to our clients is through the payback period. Often, a client can choose a lower engagement pricing tier that simply means we’ll work slower through the deliverables compared to our higher tiers. Essentially, you can achieve the same output, and likely results, for a similar price point on both engagement tiers. On higher tiers the client is paying more in the initial months, but also reaches ROI+ faster.
For example: One SaaS company chooses a $5,000/mo. engagement for 12 months to hit its organic growth goal. Another SaaS business chooses a $10,000/mo. engagement for 6 months to hit the same goal. The investment amount is the same, but the second company reach its goal, or payback period, faster. The decision between the two will often come down to risk tolerance, which should be addressed on the discovery call..
Discovery call
The discovery call is a great opportunity to vet your shortlist of agencies.
Most agencies will book a call to get to know your business and needs. It’s how they go about the call that makes all the difference.
During the call, consider these questions:
Has the agency researched your business, competitors and industry?
Did the agency provide any valuable insights on the call?
Did the agency explain how their process will meet your business needs?
What capacity can the agency operate in – strategic partner, extension of team, full-service?
How does the agency show business impact?
7 Best SaaS SEO Agencies
You now know how to evaluate the best SaaS SEO agencies. Here’s a list of the best in the market.
And yes, of course, my agency is on it
But as mentioned above, no agency’s an ideal fit for every business out there. We specialize in integrated search marketing strategies for SaaS brands. The other agencies on this list offer a different take, but are also reputable.
Either way, we’re confident you’ll find the ideal partner for your needs below.
Virayo – Full Service B2B SaaS SEO and Google Ads Agency
Virayo has proven track record of helping industry-leading B2B SaaS companies scale organic traffic, qualified lead volume and ARR, with its repeatable 7-step search marketing framework.
The agency has a selective client intake process, only taking on 1-2 new clients per month that it believes it can help scale, and is invested in growth.
“Over the last two years, Virayo has helped grow our organic traffic from around 6,000 organic visits per month to over 70,000 organic visits per month. More importantly, organic traffic is now the number one driver of new trial signups for our business.”
– Charlotte Morineau, CMO, Cedreo
Book a call with me
If you’re interested in learning how my agency, Virayo, can help your SaaS business achieve its growth targets, schedule a 1:1 discovery call with me.
Powered by Search specializes in helping mid-market and mature B2B SaaS companies achieve unstoppable growth through its Predictable Growth Method. The agency focuses on scaling demos, trials, and sales, ensuring clients hit their revenue and pipeline targets efficiently.
Services Offered
SEO
PPC
Paid Social Media Marketing
Content Marketing
Full-Funnel Marketing Strategies
Results
Generated $11.1M in SEO Pipeline for a Data Privacy SaaS.
Delivered 135% of Paid Ads Pipeline Target for a CyberSec SaaS.
Doubled MQL to SQL Conversion with ABM for Named Accounts.
Testimonial
“I 100% recommend Powered By Search. They’ve completely transformed our paid media strategy. The results are incredible and we’re extremely happy with them.”
— Jill McCarville, VP Marketing, iWave
Kalungi – Full-Service B2B SaaS Marketing Agency
Notable clients: FleetRunner, Fraxion, Degrees of Change, Beezy, CPGVision
Kalungi offers “Growth-as-a-Service” for B2B SaaS ventures, scaling with their clients’ needs to increase speed and achieve ambitious growth goals. Specializing in outsourced marketing, Kalungi uses a proven playbook to support software entrepreneurs needing more time or expertise to build an in-house team.
Services Offered
Fractional CMO Services
Full-Stack Marketing Team
SEO and Content Creation
Paid Media
CRO
Branding Design
Web Development
HubSpot Management
Results
Boosted Patch’s MQLs by 1500%
Sourced $4.7M in pipeline for CPGvision
Enhanced CCD Health’s MQLs by 750% with full-service engagement
Testimonial
“Not only does Kalungi have the experience and expertise, they have the people to execute everything from establishing positioning and messaging to building websites and SEO. They’re an all-in-one solution.”
Directive Consulting excels in performance marketing and leverages a comprehensive customer generation methodology. Trusted by some of the world’s largest tech brands, Directive has driven over $1 billion in client revenue in the last decade. Their integrated approach combines Paid Media, SEO, Lifecycle Marketing, and more to meet growth goals efficiently and predictably.
Services Offered
Paid Media (Search, Social, Programmatic)
Content Marketing & SEO
Integrated Strategy Development
Marketing Operations Optimization
Creative Design & Video Production
Results
Generated over $1B in revenue for clients.
Trusted by 200+ tech companies.
Architected growth for major brands like Adobe and Amazon.
Testimonial
“Directive is our trusted performance marketing agency that really covers everything from paid media all the way to strategy. From day one, they helped us look at the right metrics that made sense to enable growth efficiency, and they gave us a good base for what we should be looking at going forward.”
— Jose Bormey, Head of Digital Marketing, Manta
SimpleTiger – SEO, PPC and Web Design for SaaS Companies
SimpleTiger uses a proprietary AI-empowered methodology to drive demand and convert customers. It offers clients keyword data intelligence, content optimization to target buyers at every stage of the buying journey, and holistic marketing efforts across organic and paid channels for maximum efficiency.
Services Offered
SEO
PPC (Paid Search & Social)
Content Marketing
Link Building
Web Design
Results
597% increase in organic traffic to the primary page target for Jotform.
1200% increase in first-page keyword rankings for Gelato.
Testimonial
“SimpleTiger fits their services around your specific SEO needs. After working with them, I am confident in my own SEO knowledge and can help my team out for quick decisions and questions.”
Codeless delivers high-quality content that achieves top rankings, specializing in SEO and content marketing for competitive industries. Their “Pillar and Post” strategy, combined with expert vertical writers and rigorous optimization processes, ensures that content reaches and resonates with the target audience, driving traffic, leads, and sales effectively.
Services Offered
SEO Content Strategy
Content Production and Management
SEO Advisory for SaaS brands
Results
Increased keyword visibility by 96.15% for Remote.
Boosted new organic keywords for Miro by 28,000 with 2,400 achieving 1st page rankings.
Testimonial
“By far the best decision we’ve made.” — Comment from monday.com highlighting the impactful results from Codeless’s content strategies.
Single Grain – Digital Marketing Agency for SaaS Companies
Single Grain is a full-service digital marketing agency focused on helping companies expand their business through strategic and effective digital marketing solutions. They excel in search engine marketing, and various other digital ad channels. Their team of expert marketers uses a data-driven approach to ensure the best return on investment, constantly innovating to keep their clients ahead of the curve.
Services Offered
SEO & Content Marketing
PPC: Google & Facebook Advertising
Conversion Rate Optimization
SaaS Marketing
Paid Social (across platforms)
Programmatic SEO
Results
Reduced cost per click by 41.37% while increasing leads for Nextiva.
Achieved a 44% increase in organic sessions for BatteriesPlus.
Testimonial
“Their expertise has helped Nextiva grow its brand and overall business The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.” — Yaniv Masjedi, CMO, Nextiva
Choose the right agency for your SaaS business
Hiring a SaaS SEO agency is a big investment for most companies. Getting it wrong can be costly.
Use the evaluation criteria above to shortlist agency candidates, and then schedule discovery calls with each one to better gauge the right partner for your business.
Book a call with me
If you’re interested in learning how my agency, Virayo, can help your SaaS business achieve its growth targets, schedule a 1:1 discovery call with me.
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00Dubado Solutionshttp://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.pngDubado Solutions2024-10-12 10:18:002024-12-31 18:04:377 Best SaaS SEO Agencies For Pipeline Growth
Pretty much all rank checkers let you track multiple keywords across multiple locations, devices, and search engines. But only the top-performing tools allow you to track hundreds of keywords daily, or even better, refresh them on-demand.
Let’s face it: ranking positions change quickly.
And the only way to keep pace is by using the fastest daily rank tracker.
So, how do you choose the best daily rank tracking software?
In this post, we’ll examine the key features to consider and then examine the top 10 daily rank tracking tools. Take a minute to see which solution is right for your business. Each tool is
AccuRanker – best standalone daily rank tracker. Semrush – best daily rank tracker that is part of an all-in-one SEO platform. Nightwatch – accurate and affordable standalone daily rank tracker. Pro Rank Tracker – affordable solution with strong reporting capabilities. SERPWatcher – accurate and extremely intuitive daily rank tracking solution. Advanced Web Ranking – standalone tool with great white label reports. Wincher – simple and affordable solution for Google only. SE Ranking – affordable all-in-one platform with daily rank monitoring. Authority Labs – effective for automating daily updates and reporting. Ranktracker – all-in-one platform with a solid rank tracking feature. Search Console – free option.
Disclaimer: This article does contain some affiliate links. If you purchase a tool through one of my links I will receive a small commission at no additional cost to you. Affiliate links are followed by (aff) in this article. Thanks for the support!
Key considerations when choosing a daily rank tracking software
Let’s start by exploring the 7 key features you need to consider when choosing a daily rank tracker.
Accurate (on-demand) ranking data:
Accuracy plus frequency is critical to daily keyword rank tracking.
Ranking positions change rapidly, so you’ll need to choose rank tracking software that has accurate daily updates, plus the option to run an on-demand refresh as required.
For example, AccuRanker (aff) updates your ranking data daily, plus you can run an instant on-demand refresh when required:
(Image: Refreshing rank data on-demand inside AccuRanker.)
Scalability across keywords and users:
Next, you want to ensure the daily rank tracking software can accommodate the number of keywords and users your company needs. Also, consider how pricing changes as you increase the number of keywords and users. For instance, does each price plan scale in line with your requirements?
Location, device, and competitor tracking:
Keywords perform differently across locations and devices, so you’ll need a daily rank tracking tool that measures those variations. You’ll also want your daily rank tracker to run competitor comparisons so that you can benchmark your performance.
(Image: Filtering rankings by device and location in Semrush.)
Support for multiple search engines:
Google, Bing, Yahoo, Baidu (Chinese), Yandex (Russian), YouTube, Amazon – which search engine is most relevant for your business? When selecting your daily rank tracker, make sure it supports the right search engines for your business.
For example, AccuRanker (aff) lets you choose from multiple search engines:
(Image: Tracking keyword rankings across multiple search engines in AccuRanker.)
SERP feature monitoring:
SERP features such as snippets, images, videos, and local maps dominate search results.
If traffic suddenly increases or decreases, it could be due to gaining or losing a SERP feature on your keywords, so tracking them daily is crucial.
For example, AccuRanker’s Aggregated SERP Analysis tool (aff) lets you track the movement of 50+ different SERP features across all of your keywords, while the SERP Feature Ownership graph shows which keywords you rank for but don’t yet own the SERP feature:
(Image: Monitoring keyword SERP features in AccuRanker.)
Historical rank performance:
As keyword rankings fluctuate daily, you’ll want your software to show you the historical trending performance over different periods across different locations, devices, and search engines.
For example, Semrush’ Position Tracker (aff) provides the historical daily ranking performance for the last 60 days. After the 60 days, you can view weekly snapshots of historical rankings:
(Image: Historial ranking performance in Semrush.)
White label reporting:
Besides monitoring the latest on-demand ranking data, you’ll also want the option of generating progress reports for your colleagues or white label reports for your clients.
For example, ProRankTracker (aff) includes current rankings, progress, comparison, and benchmark reports:
(Image: Creating and scheduling custom reports in Pro Rank Tracker.)
AccuRanker (aff) includes built-in white-label reports, plus it integrates with third-party tools like Google Data Studio for enhanced visual reports:
(Image: Third-party reporting via AccuRanker and Google Data Studio.)
10 Best Daily Rank Trackers for 2023
Now it’s time to check the top daily rank tracking software.
Some of these tools are dedicated standalone rank trackers, while others are part of all-in-one SEO platforms.
But all of these daily rank trackers have most, if not all, of the features covered above.
Let’s dive in…
AccuRanker
AccuRanker (aff) is the world’s fastest and most accurate standalone daily rank tracker that lets you refresh keyword rankings whenever you need them. It’s trusted by more than 32,000 companies, including IKEA and Kinsta.
Key features:
Run instant on-demand updates of ranking data.
Select pricing plans based on keywords and unlimited users.
Track daily keyword rankings across multiple search engines, including Google, Bing, Baidu, Yandex, and YouTube.
Compare side-by-side keyword ranking with your competitors.
Monitor 50+ SERP features, including snippets, images, videos, and local map packs, for all of your keywords.
Add tags, notes and dates to easily filter and segment ranking data.
View the historical daily ranking performance of individual keywords.
Generate and schedule white-label rank tracking reports.
Create visual reports with Google Looker Studio integration.
Integrates with Google Search Console and Adobe Analytics.
Landing Pages report maps ranking data to Google Analytics data to show the correlation between rankings, traffic and revenue.
Pricing:AccuRanker starts at $116/month for 1,000 daily tracked keywords.
Semrush (aff) is an all-in-one SEO platform trusted by over 10 million marketing professionals and used by leading brands, including Tesla, Samsung, and IBM. Its Position Tracking Tool (aff) lets you track daily rankings at different locations on mobile and desktop, and compare them to your competitors. It also ranked highly in our expert poll of the best rank trackers.
Key features:
Collect accurate daily keyword ranking data.
Select pricing plans based on the number of keywords and users.
Track keyword rankings nationally, regionally, and locally on desktop or mobile.
Tag your keywords to allocate them into relevant segments.
Get notified of the crucial position changes.
Analyze daily SERP feature movements, such as snippets, images, videos, and carousels.
Nightwatch is one of the most accurate standalone daily rank trackers that lets you track your rankings on all leading search engines down to the ZIP code level. It’s trusted by companies of all sizes, including Shopify, Scotiabank, and Booking.com.
Pricing: Nightwatch starts at $32/month for 250 daily tracked keywords.
Pro Rank Tracker (aff) is a standalone daily rank tracker trusted by over 60,000 SEO agencies and brands worldwide, including Fuel Online, Just Internet Solutions, and GoGoPrint. Its state-of-the-art algorithm gives you fast, accurate, on-demand keyword ranking results.
Key features:
Get automatic daily ranking updates, plus on-demand refreshes.
Select pricing plans based on keywords and additional users.
Follow international and local rankings on desktop and mobile.
Track keyword rankings on Google, Yahoo, Bing, Amazon, and YouTube.
Monitor SERP feature movements, including local listings and map packs.
View historical ranking performance and competitor comparisons.
Generate multi-lingual, white-label “live link” reports with daily or on-demand updates.
Pricing: ProRankTracker starts at $13.50/month for 100 daily tracked keywords.
SERPWatcher (aff) is an easy-to-use daily keyword rank tracking tool. It’s part of the Mangoolsall-in-one SEO platform used by more than 25,000 customers and trusted by big brands, including Airbnb, Alexa, and Adidas.
Key features:
Get daily ranking updates.
Receive significant rank changes via email alerts.
Select pricing plans based on keywords and additional users.
Track keyword rankings at country, state, and local levels on desktop or mobile.
Share interactive reports using a link.
Pricing: SERPWatcher starts at $29.90/month for 200 daily tracked keywords.
Advanced Web Ranking provides fresh daily, weekly, or on-demand keyword rankings. Over 24,000 leading brands and agencies trust the standalone rank tracker, including Microsoft, Amazon, and MoneySupermarket.
Key features:
Get accurate keyword rankings daily or on-demand.
Track location-specific keyword rankings at a city, state, or country level on desktop or mobile.
Get granular local rank tracking down to the GPS coordinates.
Track daily rankings on multiple search engines, including Yandex, Baidu, DuckDuckGo, Amazon, and YouTube.
Monitor all types of Google SERP features and compare ranking with your competitors.
Build in-depth, white-label reports and share them via a URL link.
Integrate ranking data with third-party tools, such as Google Data Studio.
Pricing: Advanced Web Ranking starts at $99/month for tracking up to 7,000 keywords.
Wincher is a simple, flexible, and powerful standalone daily rank tracker. It’s used by thousands of people in almost 150 countries, including companies like Philips, SVT, and Bonnier.
Key features:
Get daily keyword rank tracking updates and refresh data on-demand.
Scale with pricing plans based on keywords and unlimited users.
Track your keyword rankings in a specific country, region, or city location.
View competitor rankings and get notified if they overtake you or vice versa.
Select from 130+ Google search engines and track which keywords have SERP features.
Evaluate up to 6 months of ranking history for any added keywords.
Generate on-demand white-label reports.
Create great-looking reports with the Google Date Studio integration.
Pricing: Wincher starts at $39/month for 500 daily tracked keywords.
SE Ranking (aff) is an all-in-one SEO platform with a 100% accurate keyword tracking tool. Leading brands like Zapier, Trustpilot, and Hunter Engineering Company use its daily rank tracker.
Key features:
Check your keyword rankings daily, every 3 days, or every week.
Scale your pricing plan based on the number and frequency of keywords to track and the subscription period.
Track your rankings by country, region, city, or zip code level.
Check Google, Yahoo, Bing, and YouTube rankings for all locations and devices.
Monitor keyword SERP features, including snippets, videos, maps, and Google Ads.
Compare up to 20 competitors’ keyword rankings.
Share white-label reports via a custom domain.
Pricing: SE Ranking has a scalable pricing structure starting at $39.20/month for 250 daily tracked keywords.
Authority Labs is a reliable and accurate standalone daily rank tracker that even lets you recover those “not provided” keywords. It’s trusted by marketers and industry leaders worldwide, including Mint, Jobing, and Symantec.
Key features:
React to changes with daily keyword rank tracking.
Scale with pricing plans based on keywords and unlimited users.
Rank Tracker is an all-in-one SEO platform that includes a daily rank tracker to keep track of your site’s rankings in real time. It’s used by marketers from leading companies, including Apple, Red Bull, and Adidas.
Key features:
Get daily email notifications for any significant ranking changes.
Track keyword ranking globally, nationally, and locally on desktop or mobile.
Compare ranking movements side-by-side with your competitors.
Track any language on Google, Yahoo, Bing, and Yandex search engines, plus GMB and local rankings.
Monitor your keyword SERP features like shopping previews, maps, or reviews.
Get an instant visual overview of your historical rank tracking progress.
Send daily, weekly, or monthly white-label reports.
Pricing: Ranktracker has subscription plans starting at $24/month for 100 daily tracked keywords.
Google Search Console is a free all-in-one platform with tools and reports to help you measure your overall search traffic and performance. While you can’t add specific keywords to track (like the premium daily rank tracking software above), you can monitor your daily rankings.
Key features:
Analyze daily keyword rank tracking updates.
Sort ranking data by keywords, pages, countries, devices, search appearance, and dates.
Export data to Google Sheets, Excel, or a CSV file.
Pricing: Google Search Console is free to use.
Which Daily Rank Tracker Are You Going to Try?
There are several things to consider when searching for a daily rank tracker. You want software that provides:
Accurate (on-demand) ranking data.
Scalability across keywords and users.
Location, device, and competitor tracking.
Support for multiple search engines.
SERP feature monitoring.
Historical rank performance.
White label reporting.
We looked at the best daily rank tracking software – 5 standalone rank trackers and 5 rank tracking tools from all-in-one SEO platforms.
That’s a lot of tools! But here are my recommendations:
If you’re looking for a robust standalone daily rank tracker, then AccuRanker (aff) is my top choice.
On the other hand, if you want a daily rank tracker that’s part of an all-in SEO platform, then the Semrush Position Tracker (aff) Position Tracking Tool is excellent.
Let us know in the comments which daily rank tracking software you’re using.
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00Dubado Solutionshttp://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.pngDubado Solutions2023-06-16 14:31:002024-12-31 18:04:3810 Best Daily Rank Tracking Software for SEO [2023 Edition]
Are you looking to get your hands on a free trial of Semrush?
You’re in the right place.
I’m guessing you already have an idea just how powerful the Semrush toolset can be for analyzing competitors and building profitable online marketing campaigns.
It’s the toolset I’ve been using for years at my SEO agency to produce consistent results for our clients.
But, until you actually take Semrush for a test drive, you really can’t appreciate how powerful it is.
In fact, Semrush (aff) is continually adding new Toolkits that provides its 6M+ users insane value.
It’s no longer just a leading competitive analysis tool. It truly is an all-in-one digital marketing platform that provides SEO, content marketing, competitor research, PPC and social media marketing capabilities.
And it’s the reason why it’s been voted the “Top Tool” by hundreds of SEOs and digital marketing professionals across numerous categories:
Not sure which free trial – Semrush Pro, Guru or Business – is right for you? Don’t sweat!
I’ll walk you through the different Semrush plans, introduce all the Toolkits, and show you how to get the most out of your free trial so you can determine if it’s the right tool for your business and/or clients.
I’ve partnered with the team at Semrush to give you exclusive access to extended free trials, so you can take your time exploring and testing all the functionality the platform provides.
Disclaimer: This article does contain affiliate links. If you purchase a tool through one of my links I will receive a small commission at no additional cost to you. This is how I fund the blog and its promotion. Thanks for the support.
Which Plan is Right for You? Semrush Pro vs. GURU Comparison:
Both of these plans come packed with tools and features to boost your online marketing. But which one is right for you?
If you’re a freelancer, blogger, or in-house marketer with a limited budget, then the Semrush Pro (aff) plan will likely be the best option.
You’ll have access to 28 advanced tools to manage your SEO, PPC and Social Media projects.
If you’re a professional SEO consultant or an agency that services numerous clients, then you’ll be best-suited to the Semrush Guru (aff) plan.
It has all the same tools and features as the Pro plan, plus you get access to Historical Data, Branded Reports, extended data limits, and the new Content Marketing toolkit.
For instance, you can track more projects, crawl more pages, track more keywords, and access more results per report – perfect when you’re working with clients that have larger data sets.
The table below highlights some of the key differences:
PRO
GURU
BUSINESS
Projects
5
15
40
Results per report
10,000
30,000
50,000
Page crawls per month
100,000
300,000
1,000,000
Keywords to track (daily position updates)
500
1,500
5,000
Scheduled PDF reports
5
20
50
Branded PDF
reports
Historical data
Looker Studio Integration
API Access
How to Activate Your Semrush Free Trial:
#1: Select your Semrush plan and click one of the buttons below to sign up for a free trial:
#2: Register with your email address and chosen password, and then click on the orange ‘Create your account’ button:
#3: You’ll see the Semrush billing page pre-populated with your Pro or Guru subscription details and zero charges showing in the “Today’s charges” field.
Go ahead and enter your billing information:
Note: Semrush will charge a nominal amount to your credit card to check its validity. Don’t worry – once confirmed, it will be refunded. Rest assured, you won’t be charged a penny until your Semrush trial period ends and you decide to continue as a customer.
#4: Now scroll down the page to make the most of your Semrush free trial.
Editor’s note: Already have a free account to upgrade? No problem. Just log into your account through this link (Pro) or this link (GURU) and activate the free trial of either plan.
How to Get the Most Out of Your Free Trial of Semrush (Toolkits and Use Cases)
Got your free trial activated? Excellent!
Now, you have 14 days to determine if it’s the right tool for you, so let’s get started.
Below we’ll walk through a few immediate action items to help you get the most value from the Semrush tool set from day one.
Remember, you’ve got full access to the entire Semrush tool set with your free trial. So we’re going to check some of the practical applications you can use in each major toolkit.
Note: I have also included some actionable video tutorials below.
Semrush SEO Toolkit
Analyze how your competitors are driving organic traffic at the subfolder, page, and individual keyword levels with the Organic Research reports, so you can quickly scale your organic traffic across each stage of the funnel.
Find stacks of long-tail keywords (with specific search intent) and expand the organic footprint on your pages with secondary keywords using the Keyword Magic Tool.
Semrush has the largest, and most accurate database, containing over 20B keywords.
Analyze competitor backlink profiles so you can find, check, and manage thousands of link building prospects in seconds with the Link Building Tool. In addition, the Backlink Audit Tool allows you to quickly find and analyze potentially toxic links.
Track keyword rankings at national, regional, and local search level across any device – mobile, tablet, and desktop – with the Position Tracking Tool. All users on all Semrush plans get access to daily ranking updates on all devices, which is one of the many features that sets it apart from competitors.
Run technical Site Audits and optimize your content with the On-page SEO Checker, so your pages soar in the SERPs.
Generate a list of URLs and their primary keyword targets, automatically or manually, with the On-Page SEO Checker. And then analyze the content quality, semantic and secondary keyword gaps, backlink opportunities/gaps, and on-page elements such as titles, heading tags, etc.
Manage local listings and track GMB rankings.
Use the SERP Analysis tool to evaluate the content types, page authority scores, and backlink counts for competing URLs in the SERPs and qualify keyword opportunities.
Perform Gap Analysis for both keywords (at the URL, subdomain and domain levels) and backlinks.
Get a top-level view of how much paid traffic your competitors get each month, the number or keywords they bid on, the estimated budget, and the historical trends with the Advertising Research reports.
Scrutinize the ad copy your competitors are using to win the click, so you can create winning ads with the Ad Builder.
Use the Ad History reports to find out which ads have been in rotation the longest and uncover which ad copy has a proven track record of success.
Analyze all the landing pages competitors are using to convert paid traffic and discover where they are targeting ads on the Display Advertising network.
Identify which display ad creatives – image, text and HTML – the competition is using, and which properties – websites, YouTube channels and videos – they are displaying ads on.
Use the PLA Research reports to unearth the pricing strategies of your competitors, so you can optimize your PLAs with better titles, descriptions, and pricing.
Use the PPC Keyword Tool to build and organize keyword lists into groups, and set negative keywords, etc. Then download everything to a CSV file and import into the Google Ads Editor.
Perform a Paid Keyword or PLA Gap Analysis to see which keywords or shopping ads your competitors are running, but you are missing. You can then add them to your PPC keyword list in Semrush, and even export them to the Google Ads editor.
Analyze and measure all aspects of your digital marketing with 12 reports – including site health, position changes, visibility trends and more – in one Projects dashboard, so you can spot at a high-level where the immediate weaknesses and opportunities exist in your digital marketing campaigns.
You can filter the ‘My Projects’ dashboard to show only projects you own or those that have been shared with you from different Semrush accounts.
Build professional branded campaign reports with pre-built reporting templates and the simple drag-and-drop Report Builder (aff) before sharing with colleagues or clients:
You can pull data from all the Toolkits – e.g. SEO, PPC, etc. – plus external data – e.g. Google Analytics, Search Console, and Google My Business – and then drop your logo on the report.
Editor’s note: With a Business subscription, you can also use the Semrush connector to add your data directly into custom Google Data Studio reports:
Image: Semrush data populating in a custom Google Data Studio SEO report.
Semrush Content Marketing Toolkit
Use the Content Audit tool to conduct a thorough audit of your website’s content so you can understand what content should be optimized, and what can be removed.
Implement actionable tips to create optimized content that’s loved by people and search engines, and based on the analysis of your Top 10 rivals in the SERPs with the SEO Content Template.
Analyze and measure your content performance – including guest posts and external articles – by tracking backlinks, rankings, and social shares in one place with the Post Tracking report.
Note: The Content Marketing Toolkit is only available with the GURU plan (aff).
Semrush Social Media Toolkit
Use the Social Media Poster to draft, schedule, and post content to different social platforms – Facebook, Instagram, Twitter, and Pinterest – without leaving Semrush.
Monitor the social media accounts of your competitors so you can compare their growth and engagement levels with your accounts using the Social Media Tracker.
Get social media audience insights such as demographics, location, when your audience is online, and on which days.
Check which competitor content is getting the most engagement, and on which channels.
Boost social media ads and create new ad campaigns on Facebook and Instagram, directly within Semrush.
Semrush Traffic Analytics
Combine the power of SimilarWeb and Google Analytics in one tool.
Analyze ALL the traffic sources – direct, referral, search, social, and paid – across all devices and geographies, and compare engagement levels – visit duration, bounce rate etc. – between you and the competition.
Analyze every aspect of your competitors’ online traffic strategy:
Discover which channels (direct, referral, search, social, and paid traffic) drive the most traffic.
Examine which external URLs drive the most referral traffic.
Track which subdomains or subfolders get the most visits.
Check which pages/posts pull in the most organic traffic.
Determine which individual keywords generate the most traffic.
Analyze your competitors’ on-site engagement:
Track the performance of your competitors’ articles across social networks.
Monitor session duration and bounce rates across devices and channels.
Analyze your main paid search competitors:
See how much they’re spending on paid traffic.
Check which keywords they’re bidding on.
Study the composition of their ad copy.
See which URLs they are using to convert paid traffic.
Identify where competitors publish YouTube and display ad creatives.
And, that’s just scratching the surface.
Grab a free Semrush trial today (PRO or GURU) and see first-hand why millions use Semrush to perform deep competitor analysis, and build successful SEO and digital marketing campaigns.
FAQs
Can I create both a Semrush Pro and Guru account?
Semrush only offers one free trial per user, so make sure you pick the right plan:
If you’re a freelancer or blogger, then Semrush Pro (aff) will be perfect.
If you’re an SEO specialist or agency, then go for Semrush Guru (aff). This is the plan I use at my agency.
Is there a coupon or discount code?
No, there’s no coupon or discount code. This is a Free Trial that you access via the links on this page for either the Pro or Guru plan.
Can I start a trial without a credit card?
No, you’ll need to enter your credit card details when registering for the free trial. Your card will be verified and used for future billing after the trial period ends.
Can I cancel my Semrush subscription before the trial period ends without incurring charges?
Yes, if you want to cancel your Semrush subscription, you’ll need to send a cancellation request email to mail@semrush.com.
If possible, try to send the cancellation email from the email address associated with your account. Semrush will cancel your account within one business day.
Can I continue using a free account after trial cancellation?
Yes, after canceling your trial subscription, you will still be able to access Semrush on a free account. But please note that with a free account, your limits and access to some tools and reports will be severely reduced.
Semrush also provides a 30-day grace period after your cancellation. During this period, your Projects data is saved, so it’s available should you change your mind and decide to renew your account.
How long is the Semrush free trial?
It depends on which plan you choose.
Semrush doesn’t promote free trials on their website, but I have some exclusive trial links for the different plans:
Pro: 14 days
Guru: 14 days
How does Semrush compare to Ahrefs?
Ahrefs is a fantastic SEO platform with a great UI/UX, and one that I use often. But it doesn’t have the breadth of insights that Semrush provides, especially around Traffic Analysis and Paid Ad insights. I wrote a dedicated post looking at Ahrefs vs Semrush here.
Can I continue using a free account after trial cancellation?
Absolutely! You can upgrade or downgrade to any plan that fits your requirements at any time.
Grab Your Semrush Free Trial Today
I’ve been using Semrush for years, and I can’t imagine trying to provide SEO services to my clients without it.
With so many toolkits, Semrush really is the all-in-one digital marketing platform that will give you a competitive advantage.
So what are you waiting for? Use one of the trial links below to get your free no-risk access to the entire toolset:
Semrush Free Trials: Test Drive Semrush PRO or GURU free for 14 Days
http://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.png00Dubado Solutionshttp://dubadosolutions.com/wp-content/uploads/2017/05/dubado-logo-1.pngDubado Solutions2023-05-19 14:21:002024-12-31 18:04:38Semrush Free Trial: Test Drive Semrush Pro or Guru [Links Inside]
