Reddit marketing is delicate work. Show up with a sales pitch — or just a little too much enthusiasm for your product — and they’ll shut you down quickly. Without mercy. But that hostility is really standards in disguise. Redditors care about their communities. They care about real conversations and keeping the place worth coming […]
A controlled test compared three nearly identical pages: one with strong schema, one with poor schema, and one with none. Only the page with well-implemented schema appeared in an AI Overview and achieved the best organic ranking. The results suggest that schema quality – not just its presence – may play a role in AI […]
With increased competition, stricter Google guidelines, and the rise of AI-powered search, standing out online is more challenging than ever. For multi-location brands, this task is even harder as they must maintain a unified brand presence across all locations, yet fulfill consumers’ desire for personalized, local engagement. Rallio, Powered by Ignite Visibility, is the solution. […]
Google Ads rolled out a beta feature that lets app marketers apply Seasonality Adjustments to Smart Bidding, giving advertisers more control during short, high-impact events like flash sales or product launches. Why we care. App campaigns often see sharp conversion swings during promotions, but Smart Bidding typically learns reactively. This beta gives them the ability […]
Google’s documentation says advertisers can only add 5,000 keywords to a campaign-level negative keyword list. But one advertiser has reported successfully adding more – raising questions about whether this is a glitch or an unannounced update. Why we care. Negative keyword lists are critical for advertisers, helping them cut wasted spend and prevent ads from […]
Still measuring success by clicks alone? You’re falling behind. AI tools like Google’s AI Overviews and ChatGPT have changed how people search for information. They’ve also created shifts in how they buy. Users today skip your homepage and make purchasing decisions inside the AI interface itself. That often means you’re either in the answer or […]
A trial many expected to fizzle has delivered a bombshell: Judge Leonie Brinkema ruled Google illegally monopolized digital advertising, setting up a remedies phase that could force major changes to its ad tech stack. But with Google already losing ground in ad tech and the web fragmenting into retail media, walled gardens, and AI-native platforms, […]
Table of contents What are backlinks? What are AI citations? Why AI citations matter for visibility? How are AI citations and backlinks different? How to earn both? Create deep, original, and useful content Write for real questions, not just keywords Leverage structured data Build relationships for natural backlinks Focus on clarity and quotability Monitor, analyze, […]
Your SEO and PPC teams probably don’t share data. That’s problematic. Organic traffic is slipping. CPCs are climbing. And conversions aren’t keeping pace. It’s not just the LLMs — the SERP itself has changed. In 2025, every query is a blended battlefield of ads, AI overviews, videos, shopping units, map packs, and organic links. Yet, […]
When shoppers are online, knowing which store to buy from can be a tough decision. The new store widget powered by Google brings valuable information directly to a merchant’s website, which can turn shopper hesitation into sales. It addresses two fundamental challenges ecommerce retailers face: boosting visibility and establishing legitimacy. The widget helps you attract […]
