Automated bidding in Google Ads promises to simplify campaign management and boost results – but it’s not foolproof. With the right bidding strategy, you can take control, optimize performance, and drive better conversions. Let’s break down the essentials to get started. Manual CPC: The best starting point for new campaigns The simplest way to launch […]
You can say much about 2024, but you can’t call it boring. From AI Overviews rolling out (now with ads!) to a feed-choking election to cookies (somehow) sticking around in Chrome to the rise of LLM search, PPC advertisers have had to deal with turbulence in the past year. What can B2B advertisers expect in […]
You can now export hourly data for the past 24-hours from Google Search Console’s performance report. A month ago, Google added the new 24-hour view to the performance reports, but there was no easy way to export that data to other platforms, now there is. Exporting. Google announced on social that you can now export […]
There’s no shortage of companies competing for your link building budget, especially since a 2024 Google leak reaffirmed the critical importance of links. But there are also an overwhelming number of generic articles listing the “best” link building agencies or offering endless lists of questions to ask a potential agency. With so many options and […]
Cut+Dry, a major ecommerce platform for foodservice distributors and manufacturers, is integrating Instacart’s Carrot Ads technology to unlock new advertising revenue streams and connect brands with buyers at the point of sale. Food manufacturers have long faced challenges in influencing purchasing decisions in foodservice. This partnership bridges that gap, empowering brands to engage buyers directly […]
Google will update its cryptocurrency and related products policy this month, refining the rules for advertising crypto-related services in the United Kingdom. As the crypto industry grows, clearer advertising rules aim to protect consumers and ensure compliance with local regulations, fostering a more transparent environment. What’s changing: Beginning Jan. 15, advertisers offering cryptocurrency exchanges targeting […]
Want to know the most effective ecommerce growth strategy? I studied successful online stores to find out what works best. While every store’s path is unique, clear patterns emerged. Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing […]
The “Page with redirect” error in Google Search Console shows a page on your website is redirected to a different URL when the user or Googlebot attempts to access the URL. This means all the pages listed in the report are not showing in search results. Nothing new, right? At first glance, this error in Google […]
We’re still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity, ChatGPT search, Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the […]
Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. What follows are links to the 10 most-read, must-read Search Engine Land SEO columns of 2024 that […]
