Eligible Yoast customers can now run a free Yoast AI Brand Insights scan and get a personalized report showing how ChatGPT, Perplexity, and Gemini see your brand. Your brand is part of the AI conversation whether you’re monitoring it or not. Yoast AI Brand Insights, part of the Yoast SEO AI+ plan gives you visibility into what AI tools say about you, how often you appear, and whether the […]
SEO unplugged podcast: Agentic commerce with Alex Moss Took place on 16 February 2026 RSS Feed Apple Podcast Spotify AI isn’t just shaping decisions anymore – it’s starting to make them. That’s the world of agentic commerce, where autonomous agents act before humans even weigh in. In these scenarios: Products are evaluated in entirely new […]
Get discovered podcast: How Yoast is rethinking SEO in the Age of AI Took place on 10 March 2026 RSS Feed Apple Podcast Spotify When the team behind one of the world’s most widely used SEO plugins starts rethinking what it optimizes for, it’s worth paying attention. In this episode of Get Discovered, host Joe […]
We are hosting Search Central Live Shanghai 2026 on May 15. This event is structured for the local community, with a specific focus on optimizing sites that target users outside of China. Read more at Read More
Key Takeaways Traditional marketing metrics like traffic, search rankings, and ROAS were designed for a more trackable internet. They still have uses, but they no longer tell the full story. Marketing attribution assigns credit to touchpoints but cannot prove that marketing caused the outcome. It typically rewards demand capture over demand creation. ROAS averages compress […]
The SEO Update by Yoast – April 2026 Will take place on 28 April 2026 4 PM CET / 11 AM EDT Don’t want to miss it? Register now! (Opens in a new browser tab) Hosts Alex Moss Principal SEO Carolyn Shelby Principal SEO Don’t miss the next SEO Update by Yoast Search is changing […]
The marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features, from customer segmentation to campaign management. What’s the marketing automation industry market size? What are the adoption rates of marketing automation, and what benefits does it bring to businesses? Continue reading as we’ll cover answers to these questions with […]
Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. What follows are links to the 10 most-read, must-read Search Engine Land SEO columns of 2024 that […]
It might happen that by the end of this post you’re going to try to decide who wrote this blog post, a large language model (LLM) or Gary. And you’d be right to ponder that and delve into the intricacies of the language used that gives away LLMs, for this is the time of the […]
Search Engine Land gives PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social, and display. What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of […]
