Google rolls out new AI safety features in Ads Advisor

Google is adding three new “agentic” safety features to Ads Advisor, its AI assistant inside Google Ads, aimed at reducing manual work while tightening security and compliance.

As campaigns grow more complex, advertisers are spending more time fixing policy issues, managing access, and handling certifications. Google’s pitch: let AI handle the heavy lifting so marketers can focus on performance.

What’s new. The update introduces proactive troubleshooting, always-on security monitoring, and instant certifications — all powered by AI and Gemini capabilities.

Zoom in:

• Ads Advisor can now flag and help resolve policy violations automatically, even before advertisers notice them.

• It monitors accounts 24/7, surfacing risks like suspicious domains or inactive users through a new security dashboard.

• Certifications that once took weeks can now be granted instantly or submitted with a single click.

How it works. Instead of waiting for user prompts, Ads Advisor scans accounts and websites proactively, suggests fixes, and confirms resolution before appeals are submitted. On the security side, it continuously evaluates account health and recommends improvements, while new passkey support reduces reliance on passwords.

Why we care. Tasks that used to take hours — fixing policy issues, monitoring account security, and handling certifications — can now be done proactively by Ads Advisor, reducing delays and aims to reduce risks. The result is faster campaign execution, fewer disruptions, and less manual overhead.

What to watch. These features are rolling out in the coming months to English-language accounts, with more languages expected later.

Bottom line. Google is turning Ads Advisor into a hands-on operator, not just a helper — aiming to make ad accounts safer, faster, and far less manual to manage.

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